Jo Café en Restaurant by A4DH Branding Services

Jo Café en Restaurant by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2025

Jo Café en Restaurant

by A4DH Branding Services

Client: A4 Design House

A' Design Award in Brons Winner in Grafisch Category

15,009

Verified Award Winner

Verify Award Status for #169504

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo Café en Restaurant

Jo herdefiniëert gastronomie als een viering van smaak, verbinding en gedeelde momenten. De merkidentiteit werd ontworpen om een breed publiek aan te spreken, van kinderen tot grootouders, met behoud van authenticiteit en verfijning. Gericht op smaakdiversiteit en emotionele verbinding, omarmt de visuele identiteit een moderne esthetiek. Een groen kleurenpalet symboliseert natuur, groei en duurzaamheid. Illustratieve graphics geïnspireerd door voedsel- en dining-elementen versterken het verhaal, terwijl een eigentijds logotype eenvoud en avontuur in balans brengt. Het resultaat is een samenhangende ervaring over alle contactpunten.

The Recognition

About the A' Design Award in Brons

Jo Café en Restaurant is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Jo Café en Restaurant wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Jo Café en Restaurant bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensions & Packaging: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tags: rebranding, brand identity, identity design, logo redesign, visual language
Production Technology: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Research: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Duration: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani