Masseria Auraterrae Natuurresort by Bepi Povia

Masseria Auraterrae Natuurresort by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Architectuur, Gebouwen en Constructieontwerp Competition Category.

IJzerArchitectuur· 2025

Masseria Auraterrae Natuurresort

by Bepi Povia

Client: BPI&G + Partners

A' Design Award in IJzer Winner in Architectuur Category

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Verified Award Winner

Verify Award Status for #171207

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The Design

About Masseria Auraterrae Natuurresort

Masseria Auraterrae is een natuurresort gelegen in Polignano a Mare, Apulië, Italië. Het project omvat de restauratie van een historisch gebouw van 3000 vierkante meter binnen een terrein van 120.000 vierkante meter. Het ontwerp volgt het Roots-concept, dat traditionele praktijken, lokale materialen en bouwtechnieken die van generatie op generatie zijn doorgegeven, waardeert. Lokaal beschikbare materialen verminderen de transportbehoefte en ondersteunen de lokale economie. Regenwateropvang, hernieuwbare energie en organisch afvalbeheer zijn geïntegreerd. Stenen inscripties en andere historische elementen zijn behouden.

The Recognition

About the A' Design Award in IJzer

Masseria Auraterrae Natuurresort is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Masseria Auraterrae Natuurresort wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Masseria Auraterrae Natuurresort wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.