House of Smaragd Adventsdoos by Rilind Hoxha and Haris Murich

House of Smaragd Adventsdoos by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Geschenkartikelen Ontwerp Competition Category.

BronsGeschenkartikelen· 2025

House of Smaragd Adventsdoos

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award in Brons Winner in Geschenkartikelen Category

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Verified Award Winner

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Colors

The Design

About House of Smaragd Adventsdoos

House of Smaragd Adventskalender is een gestructureerde afteldoos gemaakt van ecologisch papier en duurzame materialen, ontworpen voor herhaald gebruik. Deze bevat vier individueel verpakte sieradenstukken, elk beveiligd in afzonderlijke compartimenten. De verpakking is recyclebaar en herbruikbaar, waardoor de milieu-impact wordt verminderd. Het doosontwerp maakt gecontroleerde toegang tot elk compartiment mogelijk, waarbij het verrassingselement behouden blijft en de items beschermd blijven.

The Recognition

About the A' Design Award in Brons

House of Smaragd Adventsdoos is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. House of Smaragd Adventsdoos wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. House of Smaragd Adventsdoos bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov