Sooze Haarborstel by Yitzu Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Schoonheid, Persoonlijke Verzorging en Cosmetische Producten Ontwerp Competition Category.

BronsCosmetisch Product· 2025

Sooze Haarborstel

by Yitzu Chen

Client: Sooze

A' Design Award in Brons Winner in Cosmetisch Product Category

34,179

Verified Award Winner

Verify Award Status for #172156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sooze Haarborstel

Sooze is een haarborstel ontworpen voor dagelijkse haarverzorging thuis en onderweg. De borstelharen kunnen worden ingetrokken, waardoor vastzittend haar eenvoudig te verwijderen is en de borstel beschermd blijft tijdens opberging. Een fijne sproeier is in de behuizing ingebouwd om het haar te bevochtigen en de opname van haarverzorgingsproducten te ondersteunen. Antistatische borstelharen helpen pluizigheid te verminderen tijdens het borstelen en het masseren van de hoofdhuid. De compacte, ergonomische vorm verbergt de functionele onderdelen, en een magnetisch decoratief deksel kan worden verwisseld om het uiterlijk te personaliseren.

The Recognition

About the A' Design Award in Brons

Sooze Haarborstel is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Sooze Haarborstel wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Sooze Haarborstel bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging: Small: Length101mm x Width60mm x Height 30mm
Tags: Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology: In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge: This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research: We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration: Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration: The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow: Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.