Geneus DNA and Gatta Winkelinterieur, Café-interieur door After Design Living and Space Co.,Ltd.

Het ontwerp Geneus DNA and Gatta Winkelinterieur, Café-interieur door After Design Living and Space Co.,Ltd. is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Zilver in de competitiecategorie Interieur en Tentoonstellingsontwerp.

ZilverInterieur· 2025

Geneus DNA and Gatta Winkelinterieur, Café-interieur

door After Design Living and Space Co.,Ltd.

Opdrachtgever: After Design Living and Space Company Limited

Winnaar van de A' Design Award in Zilver in de categorie Interieur

27,353

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #172873

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Het Ontwerp

Over Geneus DNA and Gatta Winkelinterieur, Café-interieur

Geneus DNA en Gatta is een multifunctioneel winkelinterieur dat gepersonaliseerde genetische testdiensten combineert met een café. De naam Gatta is afgeleid van de vier DNA-basen A, C, G en T, die symbool staan voor gepersonaliseerde gezondheid. Het project beslaat twee aangrenzende units van 6 bij 5 meter, in totaal 60 vierkante meter. Aan de ene kant worden genetische tests aangeboden, terwijl aan de andere kant koffie wordt geserveerd. Roestvrij staal, transparant polycarbonaat, gebogen lijnen en LED-stripverlichting zorgen voor een futuristische uitstraling. De open indeling leidt bezoekers van wetenschap naar comfort, waardoor het testen minder intimiderend aanvoelt.

De Erkenning

Over de A' Design Award in Zilver

Geneus DNA and Gatta Winkelinterieur, Café-interieur is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Geneus DNA and Gatta Winkelinterieur, Café-interieur wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Geneus DNA and Gatta Winkelinterieur, Café-interieur is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Afmetingen & Verpakking: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tags: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Productietechnologie: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Ontwerpuitdaging: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Onderzoek: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiratie: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Projectduur: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Werkproces: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patenten: After Design Living and Space Co.,Ltd., 2025
Teamleden: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong