Xi Feng Jiu Tian Qi Baijiu-verpakking by Wen Liu

Xi Feng Jiu Tian Qi Baijiu-verpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2026

Xi Feng Jiu Tian Qi Baijiu-verpakking

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Baijiu-verpakking

Xi Feng Jiu Tian Qi is een verpakkingsontwerp voor een premium Chinese baijiu. De fles is gemaakt van lokaal kristal, gegalvaniseerd met goud en afgewerkt met lasergegraveerde patronen. De dop is vervaardigd uit aluminiumlegering en bezet met kristallen in diamantslijpsel. De vorm van de dop is geïnspireerd op de fenikskroon die bruiden in het oude China droegen. De geschenkdoos is gemaakt van acryl en heeft een onderscheidende vorm. Het deksel rijst omhoog als een gordijn en onthult geleidelijk de fles. De beweging doet denken aan het optillen van de rode sluier bij traditionele Chinese bruiloften.

The Recognition

About the A' Design Award in Brons

Xi Feng Jiu Tian Qi Baijiu-verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Xi Feng Jiu Tian Qi Baijiu-verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Xi Feng Jiu Tian Qi Baijiu-verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan