Zhang Gong Lao Jiu 1975 Drankverpakking by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.
ZilverVerpakking· 2026
Zhang Gong Lao Jiu 1975 Drankverpakking
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award in Zilver Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Zhang Gong Lao Jiu 1975 Drankverpakking
Zhang Gong Lao Jiu 1975 is een verpakking ontworpen voor een Chinese sterkedrank. De algehele vorm is geïnspireerd op de eeuwenoude acaciabomen die op het terrein van de distilleerderij groeien. De buitendoos is gemaakt van milieuvriendelijke pulp, en de schorstextuur is gevormd door reliëfdruk in plaats van inktdruk. De fles is gebakken met Chinees wit glazuur, waarbij oventransformatie op sommige plekken natuurlijke patronen creëert. Het flesoppervlak doet denken aan de verweerde textuur van oude fermentatieputten. De verpakking meet 125 bij 125 bij 290 millimeter.
The Recognition
About the A' Design Award in Zilver
Zhang Gong Lao Jiu 1975 Drankverpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Zhang Gong Lao Jiu 1975 Drankverpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Zhang Gong Lao Jiu 1975 Drankverpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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