Arch Avery Merkidentiteit by Dip Mad Creative Studio

Arch Avery Merkidentiteit by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2026

Arch Avery Merkidentiteit

by Dip Mad Creative Studio

Client: Arch Avery

A' Design Award in Brons Winner in Grafisch Category

7,317

Verified Award Winner

Verify Award Status for #173643

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Arch Avery Merkidentiteit

Arch Avery is een merkidentiteit ontwikkeld voor een merk van huidverzorgingstools. Het logo combineert krachtige typografie met een schuine schreef, en de twee A-vormen zijn zo vormgegeven dat ze zo scherp ogen als naaldpunten. Oranje wordt gebruikt als hoofdkleur om een proactieve benadering van huidverzorging uit te drukken. De identiteit is toegepast op kartonnen doosverpakkingen met reliëfdruk en diepdruk (embossing en debossing). Een driehoekige houder van aluminiumlegering maakt eveneens deel uit van het ontwerp en is gevormd met CNC-technologie. De houder houdt de titanium mee-eterverwijderaar rechtop en beschermt de naaldpunt van 0,2 mm.

The Recognition

About the A' Design Award in Brons

Arch Avery Merkidentiteit is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Arch Avery Merkidentiteit wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Arch Avery Merkidentiteit bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
Dimensions & Packaging: Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing

Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium

Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface
Tags: skincare, branding, typography, photography, identity, design, packaging
Production Technology: A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
Design Challenge: Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
Research: Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
Inspiration: Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
Project Duration: The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
Operation Flow: The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
Patents: Patent Filing in Progress
Team Members: Dip Mad (Branding Strategy)
Arch Avery (Client)
Image Credits: Photography/ Cinematography: LeoLiu Photography