Goud Beurs · 2026
Nowy Styl Beursstand
by Konarski and Bzowski Piotr Duraj
- A' Design Award in Goud 2026 in Beurs
- CLIENT: Konarski & Bzowski
- Estimated Number of Design Views: 33,336
- Verification code AAE3E84F8A · Verify this award
Colors
About Nowy Styl Beursstand
Nowy Styl is een beursstand die is gecreëerd voor de presentatie van kantoormeubilair op een vakbeurs. De stand beslaat 607,5 vierkante meter en volgt de principes van biofiel ontwerp. De indeling is gebaseerd op de metafoor van een boom, tot uitdrukking gebracht door gebouwde objecten. Ventilatoren zorgen voor een zachte bries die de ruimte tot leven brengt, terwijl warme verlichting doet denken aan zonlicht dat door bladeren valt. Het ontwerp stelt de menselijke ervaring boven directe verkoop. De bedoeling is om te laten zien hoe een werkplek het welzijn kan ondersteunen, stress kan verminderen en de concentratie kan verbeteren.
About the A' Design Award in Goud
Nowy Styl Beursstand is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Nowy Styl Beursstand wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Nowy Styl Beursstand wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.
Press Kit
- Unique Properties
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Dimensions & Packaging
- The stand is 607,5 square metres.
- Tags
- fair, wellbeing, nature, personification, control, instinct
- Production Technology
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere. - Design Challenge
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Research
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Project Duration
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Operation Flow
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Image Credits
- Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.
