ABA Typographic Posters Reclamecampagne door Paul Robb

Het ontwerp ABA Typographic Posters Reclamecampagne door Paul Robb is een hoog aangeschreven winnaar van de zeer prestigieuze 2026 A' Design Award in Zilver in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

ZilverGrafisch· 2026

ABA Typographic Posters Reclamecampagne

door Paul Robb

Opdrachtgever: S6 Foundry

Winnaar van de A' Design Award in Zilver in de categorie Grafisch

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Het Ontwerp

Over ABA Typographic Posters Reclamecampagne

ABA Typographic Posters is een reclamecampagne die is ontwikkeld voor een kunstuniversiteit. Grootformaat typografische posters worden gedrukt en geïnstalleerd op openbare stedelijke locaties, waar gedurfde lay-outs en kleursystemen de aandacht trekken. Elke poster fungeert als een marker voor augmented reality-content, die kijkers bereiken door de gedrukte afbeelding te scannen met een smartphone. De augmented reality-laag voegt geanimeerd en interactief materiaal toe dat de gedrukte boodschap uitbreidt. De campagne presenteert kunstonderwijs op een directe en participatieve manier aan toekomstige studenten.

De Erkenning

Over de A' Design Award in Zilver

ABA Typographic Posters Reclamecampagne is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. ABA Typographic Posters Reclamecampagne wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. ABA Typographic Posters Reclamecampagne is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Afmetingen & Verpakking: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Productietechnologie: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Ontwerpuitdaging: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Onderzoek: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiratie: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Projectduur: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Werkproces: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Teamleden: Paul Robb, Moria Bartoloni, Tommaso Paganini
Beeldcredits: Paul Henry Robb