Nanpi Hardware Merkidentiteit by Sxdesign is a highly esteemed winner of the very prestigious 2026 A' Design Award in Zilver in Reclame, Marketing en Communicatie Ontwerp Competition Category.
ZilverReclame· 2026
Nanpi Hardware Merkidentiteit
by Sxdesign
Client: Nanpi Hardware
A' Design Award in Zilver Winner in Reclame Category
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- Verified Award Winner
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The Design
About Nanpi Hardware Merkidentiteit
Nanpi Hardware is een merkidentiteit die is ontwikkeld voor een metaalbewerkingscluster in het district Nanpi, Hebei, China. Het beeldmerk combineert een vierkant en een cirkel, getekend met rakende geometrie. De resulterende vorm laat zich lezen als een poort en tevens als een richtkruis, wat gerichte precisie uitdrukt. De positieve ruimte suggereert de letter N, en een gekalibreerde gleuf onthult de letter P in de negatieve ruimte. Een studie met twee parameters leverde 147 varianten op, die elk werden getest op leesbaarheid bij 10 mm. De geometrie ondersteunt bovendien een driedimensionale totem waarvan de belangrijkste aanzichten overeenkomen met het platte logo.
The Recognition
About the A' Design Award in Zilver
Nanpi Hardware Merkidentiteit is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Nanpi Hardware Merkidentiteit wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Nanpi Hardware Merkidentiteit is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimal square and circle construct forms a symbolic gate while suggesting the letter N in the positive space. A calibrated slit reveals the letter P in the negative space, forming the Nanpi initials. The mark also reads as a target reticle, expressing focused precision. Derived from the Turner cube, it supports a 3d totem whose key views align with the 2d logo.
- Dimensions & Packaging
- Scalable vector, 1 to 1 square geometry, monochrome primary with optional single spot color. Minimum reproduction size 10 mm. Clear space at least the inner circle radius on all sides. 3d version based on a cube form, suitable for metal fabrication and desktop awards. Deliverables include vector, print ready, and manufacturing files.
- Tags
- Industrial identity, Precision machining, Turner cube, Geometric logo, Negative space lettering, Parametric design, Metal fabrication, City landmark, Collective trademark, Minimalism
- Production Technology
- The symbol was built from tangent geometry and tested through a two parameter matrix that generated 147 variants. Each variant was evaluated at 10 mm minimum size for legibility and balance. Vector masters and a strict grid ensure repeatability across media. A 3d model enables machining, casting, or anodized metal fabrication for awards, gifts, and landmarks.
- Design Challenge
- The hardest challenge was to honor Turner cube heritage while achieving a simple mark that stays clear at 10 mm. Another obstacle was embedding the letters N and P through positive and negative space without harming balance. The solution used strict tangency and calibrated gaps so 2d and 3d readings remain consistent.
- Research
- Type of Research field study, benchmarking. Research Objectives define a symbol for Nanpi metalworking. Methodology brand prism mapping, geometric coding. Data Collection and Research Tools Used visits, interviews, sample set, parametric matrix. Participants or Experiments manufacturers, officials. Results abstract direction confirmed, 2d 3d mark validated. Insights and Impacts memory anchor improves recognition and export communication. Effect supports unified cluster branding.
- Inspiration
- Nanpi County in Hebei is a dense metalworking cluster whose parts often stay hidden inside larger systems. The identity needed to show craft height at a glance and speak in a global industrial language. A Turner cube, a machining benchmark, inspired a door like mark that frames Nanpi as a gateway to the world.
- Project Duration
- The project started in September 2025 in Nanpi County, Hebei, China and finished in January 2026 in Beijing, China.
- Operation Flow
- In 2d, the mark serves as the collective trademark and anchors a modular identity system across print, signage, and digital media. In 3d, the form can be rotated so the top view reads as a Turner cube while the front view reads as the logo. This multi view consistency strengthens recognition from product markings to city landmarks and gifts.
- Patents
- sxdesign
- Team Members
- Ma Rujun
Ye Hanbo
Liu Hongxiu
Zhao Guojun
Huang Hao
Chen Xu
Dr. Zhang Rong - Image Credits
- sxdesign
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