Once Upon a Rabbit Primaire functie: Animatiekortfilm by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Primaire functie: Animatiekortfilm by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Film, Video en Animatie Ontwerp Competition Category.

BronsFilm· 2026

Once Upon a Rabbit Primaire functie: Animatiekortfilm

by Jesseter Wang and Hannah Sun

A' Design Award in Brons Winner in Film Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Once Upon a Rabbit Primaire functie: Animatiekortfilm

Boektekst: Once Upon a Rabbit is een animatieontwerpproject geïnspireerd op culturele details van het Lantaarnfestival en visuele jeugdherinneringen. Het werk vestigt een zachte, expressieve visuele taal door een combinatie van dimensionale vorm en handgetekende gevoeligheid, waardoor beelden ontstaan die zowel gestructureerd als speels aanvoelen. Terugkerende motieven zoals het konijn en Tangyuan, rijstballetjes, worden gebruikt als visuele ankerpunten, terwijl beweging, ritme en compositie de sfeer en continuïteit benadrukken, wat resulteert in een samenhangende ontwerpervaring geworteld in warmte, vertrouwdheid en culturele resonantie.

The Recognition

About the A' Design Award in Brons

Once Upon a Rabbit Primaire functie: Animatiekortfilm is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Once Upon a Rabbit Primaire functie: Animatiekortfilm wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Once Upon a Rabbit Primaire functie: Animatiekortfilm bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]