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Adw Works Exhibition Eventbranding by Zhenhao Ou and Sheng Li

Adw Works Exhibition Eventbranding by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.


BronsGrafisch· 2026

Adw Works Exhibition Eventbranding

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

A' Design Award in Brons Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #182089

Colors

The Design

About Adw Works Exhibition Eventbranding

Adw Works Exhibition is een eventbrandingprogramma dat is ontwikkeld voor Asia Design Week als een uitgelichte sectie van de Hebei International Industrial Design Week in Xiong'an, China. De identiteit combineert lagen van kleurvlakken, typografie en grafische overlays tot hoogverzadigde complementaire velden die staan voor culturele diversiteit, terwijl overgangszones met verlopen integratie suggereren. De geometrische compositie balanceert rationele structuur en emotionele expressie. Toepassingen omvatten banners van 3 bij 5 meter, posters van 70 bij 100 centimeter en diverse werkpassen.

The Recognition

About the A' Design Award in Brons

Adw Works Exhibition Eventbranding is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Adw Works Exhibition Eventbranding wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Adw Works Exhibition Eventbranding bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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