Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2016

Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking

by Prompong Hakk

Client: Twin Lotus

A' Design Award in IJzer Winner in Verpakking Category

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking

Oorspronkelijk begon het project met een gewoon plastic verpakkingsontwerp voor tandzijde, toen het team besefte hoeveel afval dit segment veroorzaakte en hun aanpak begon te heroverwegen. Het idee was om een milieuvriendelijke verpakking te maken die hergebruikt kon worden door het filament opnieuw te vullen. Toch had dit alleen zin als mensen de doos voor langere tijd konden en wilden bewaren. Het doel was om een Zippo-achtige ervaring te ontwerpen, een ontwerp dat goed werkte, er geweldig uitzag en overal mee naartoe kon worden genomen, waardoor een milieuvriendelijk idee een geliefd accessoire werd.

The Recognition

About the A' Design Award in IJzer

Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Twin Lotus Herbaliste Eco-friendly Pack Tandzijdeverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon