Feral Horses Brand Identity Bedrijfsidentiteit by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

ZilverGrafisch· 2018

Feral Horses Brand Identity Bedrijfsidentiteit

by Emanuele Grittini

Client: Feral Horses

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #65397

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feral Horses Brand Identity Bedrijfsidentiteit

Feral Horses Brand Identity is een bedrijfsidentiteit ontworpen voor een bedrijf dat actief is op het gebied van investeringen in hedendaagse kunst. De identiteit spreekt drie doelgroepen aan: kunstliefhebbers, professionele handelaren en nieuwsgierige doorzetters. Eén enkel pictogram brengt de artistieke en financiële kant van het merk samen. Het logo en de varianten ervan zijn pixel-perfect, zodat het merkteken helder en herkenbaar blijft. De kleuren zijn vastgelegd met het Pantone-systeem en vervolgens geconverteerd naar sRGB en CMYK. De gekozen lettertypen werken zowel in druk als op scherm.

The Recognition

About the A' Design Award in Zilver

Feral Horses Brand Identity Bedrijfsidentiteit is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Feral Horses Brand Identity Bedrijfsidentiteit wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Feral Horses Brand Identity Bedrijfsidentiteit is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.