Sheikh El Burger Logo Branding by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award in Brons in Reclame, Marketing en Communicatie Ontwerp Competition Category.

BronsReclame· 2019

Sheikh El Burger Logo Branding

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award in Brons Winner in Reclame Category

18,027

Verified Award Winner

Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Logo Branding

In de Arabische cultuur beschrijft het woord "Sheikh" de hoogste rang die men kan bereiken voor hun dankbaarheid, eerlijkheid, nederigheid en positief leiderschap. Dit is hoe we ons merk hebben gepositioneerd: jargon waarmee onze doelgroep zich zou kunnen identificeren en letterlijk zou kunnen zeggen in hun dagelijkse communicatie. Slang die zich vertaalt naar kwaliteit, erfgoed en marktleiderschap.

The Recognition

About the A' Design Award in Brons

Sheikh El Burger Logo Branding is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Sheikh El Burger Logo Branding wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Sheikh El Burger Logo Branding bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.