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Plants Trade Conceptboek En Poster by Tsuyoshi Omori

Plants Trade Conceptboek En Poster by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.


ZilverGrafisch· 2019

Plants Trade Conceptboek En Poster

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner

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Colors

The Design

About Plants Trade Conceptboek En Poster

PLANTS TRADE is een serie van een innovatieve en artistieke vorm van botanische exemplaren, die is ontwikkeld om een betere relatie tussen mens en natuur op te bouwen in plaats van educatief materiaal. Het Plants Trade Concept Book is opgesteld om u te helpen dit creatieve product te begrijpen. Het boek, ontworpen in precies hetzelfde formaat als het product, bevat niet alleen natuurfoto's, maar ook unieke afbeeldingen geïnspireerd op de wijsheid van de natuur. Interessanter is dat de afbeeldingen zorgvuldig worden gedrukt met hoogdruk, zodat elke afbeelding varieert in kleur of textuur, net als natuurlijke planten.

The Recognition

About the A' Design Award in Zilver

Plants Trade Conceptboek En Poster is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Plants Trade Conceptboek En Poster wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Plants Trade Conceptboek En Poster is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging
The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags
Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology
The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge
The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration
Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration
The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow
The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents
Copyrights belong to PLANTS TRADE, 2017
Team Members
Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits
Image#2:Photographer Takashi Hiramatsu, 2018.
Image#3:Photographer Takashi Hiramatsu, 2018.
Image#4:Photographer Takashi Hiramatsu, 2018.
Image#5:Photographer Takashi Hiramatsu, 2018.

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