Amadai Center Multifunctioneel Bouwen by Notash Dadjoo

Amadai Center Multifunctioneel Bouwen by Notash Dadjoo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Architectuur, Gebouwen en Constructieontwerp Competition Category.

BronsArchitectuur· 2020

Amadai Center Multifunctioneel Bouwen

by Notash Dadjoo

Client: NDAStudio

A' Design Award in Brons Winner in Architectuur Category

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Verified Award Winner
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The Design

About Amadai Center Multifunctioneel Bouwen

De bloei van de geboorte en de paradox van ruwheid / elegantie die wordt waargenomen door het bergachtige regionale landschap vormen de kern van het ontwerpconcept. Bij de bevalling verschijnt het hoofd eerst, dus door de helft van het gebouw te begraven, lijkt de andere helft uit de grond te komen. De conceptuele paradox verschijnt in de massieve vormen van het gebouw die uit zijn groene context komen, die van binnenuit bloeide door zijn geïnfiltreerde open ruimtes. Zichtbaarheid van stad tot locatie en anderszins, duurzaamheid, contextueel ontwerp, lokaal erfgoed en verbetering van ecologisch en sociale aspecten van het project vinden plaats in het ontwerp

The Recognition

About the A' Design Award in Brons

Amadai Center Multifunctioneel Bouwen is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Amadai Center Multifunctioneel Bouwen wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Amadai Center Multifunctioneel Bouwen bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging: The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags: Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology: The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge: To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research: An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration: Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration: This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow: The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents: Copyrights belong to Notash Dadjoo, 2019.
Team Members: Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits: All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019