Yagumitan Honingverpakking by Jiabo Lu and Kun Luo

Yagumitan Honingverpakking by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2020

Yagumitan Honingverpakking

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #87663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yagumitan Honingverpakking

Yagumitan is een verpakkingsontwerp voor hoogwaardige wilde honing. De productnaam verwijst naar de honingzoeker in de vallei. De glazen fles is gevormd met diamantachtig geslepen facetten die de zeldzaamheid en de kwaliteit van de honing tot uitdrukking brengen. Gekleurd glas wordt gebruikt om de kleur en de textuur van de honing binnenin naar voren te halen. De buitendoos is gevormd als een golvende vallei, en de opening tussen de valleien heeft de vorm van een kompas om het zoeken te suggereren. Contourlijnen en bergdoorsneden verbeelden de kliffen waar de wilde honing wordt verzameld.

The Recognition

About the A' Design Award in Zilver

Yagumitan Honingverpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Yagumitan Honingverpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Yagumitan Honingverpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017