Care for Mom to Be Sociale bewustmakingscampagne by Seyon Kim

Care for Mom to Be Sociale bewustmakingscampagne by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Sociaal Ontwerp Competition Category.

BronsSociaal· 2020

Care for Mom to Be Sociale bewustmakingscampagne

by Seyon Kim

Client: Seyon Kim

A' Design Award in Brons Winner in Sociaal Category

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Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Sociale bewustmakingscampagne

Zorg voor Aanstaande Moeders is een publiekscampagne die aandacht vraagt voor de behoeften van zwangere vrouwen die reizen. De campagne roept andere reizigers op om een zitplaats in de trein of een parkeerplaats af te staan. De visuele identiteit is opgebouwd rond een logo waarin de figuur van een zwangere persoon wordt samengevoegd met de vorm van een hart, als symbool voor zwangerschap en zorg. In plaats van de kleur die doorgaans met zwangerschap wordt geassocieerd, is gekozen voor een warme pasteltint van gemengd rood en oranje. Posters en gedrukte metrokaartjes dragen het logo in stations en op parkeerterreinen.

The Recognition

About the A' Design Award in Brons

Care for Mom to Be Sociale bewustmakingscampagne is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Care for Mom to Be Sociale bewustmakingscampagne wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Care for Mom to Be Sociale bewustmakingscampagne bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim