Milk Baobab Baby Skin Care Verpakkingsontwerp by Taenam

Milk Baobab Baby Skin Care Verpakkingsontwerp by Taenam is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2020

Milk Baobab Baby Skin Care Verpakkingsontwerp

by Taenam

Client: Taenam H&h

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #88243

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Baobab Baby Skin Care Verpakkingsontwerp

Het is geïnspireerd op melk, het belangrijkste ingrediënt. Het unieke containerontwerp van het type melkverpakking weerspiegelt de producteigenschappen en is ontworpen om vertrouwd te raken, zelfs voor de beginnende consument. Daarnaast wordt het materiaal van polyethyleen (PE) en rubber (EVA) en de zachte eigenschappen van pastelkleur gebruikt om te benadrukken dat het een mild product is voor kinderen met een zwakke huid. De ronde vorm is aangebracht op de hoek voor de veiligheid van moeder en baby.

The Recognition

About the A' Design Award in Zilver

Milk Baobab Baby Skin Care Verpakkingsontwerp is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Milk Baobab Baby Skin Care Verpakkingsontwerp wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Milk Baobab Baby Skin Care Verpakkingsontwerp is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
Dimensions & Packaging: wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
Tags: packaging, design, baby skin care, baby lotion, baby wash
Production Technology: The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
Design Challenge: The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
Research: Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
Inspiration: The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
Project Duration: The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
Operation Flow: This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
Team Members: Nam YuNa
Lee JeongUng
Kim Hyein