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Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst by Peihe Xie

Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst by Peihe Xie is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.


ZilverInterieur· 2020

Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst

by Peihe Xie

Client: AD ARCHITECTURE(Shenzhen)

A' Design Award in Zilver Winner in Interieur Category

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The Design

About Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst

Dreams Chasing is een showroom voor wonen en kunst, gelegen in een winkelcentrum in de buitenwijken van Shantou, China. De ruimte van 480 vierkante meter wordt gebruikt om meubels en matrassen te presenteren. De locatie is een smalle rechthoekige ruimte met een standaard kolommenraster en gelijkmatig verdeelde ramen in de noord- en zuidmuren. Eenvoudige geometrische volumes zijn in de structuur ingevoegd om het interieur te verdelen en te verbinden. Een boogvormig element met een open opening laat de ruimtes in elkaar overvloeien. Er zijn beton, witte latexverf, zwarte latexverf en kunststof vloeren toegepast.

The Recognition

About the A' Design Award in Zilver

Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Dreams Chasing Primaire Functie: Showroom voor Wonen en Kunst is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By refining the volume of the form, the versatile geometry functions as division of space while independent from the space. The arc-shaped form adds fun to the space that is filled with tension, and the missing hole not only implies the beginning of each unknown space, but also allows the spaces to penetrate each other. A sloping wall seems to point to an unknown edge. Under the superposition of multiple forms and spaces, the viewers are guided into a world between dream and reality.
Dimensions & Packaging
Project area: 480 sqm
Category: Life and Art Showroom
Tags
Art Showroom, Simple, pure, perceive, AD ARCHITECTURE
Production Technology
Main materials: concrete, white latex paint, black latex paint, plastic flooring
Design Challenge
The project is located inside a mall in the suburbs. The space is mainly targeted for displaying furniture and mattresses. The designer defines it as life & art showroom. The site is a narrow rectangular space in east-west direction, with a standard column grid structure and evenly distributed windows on the north and south walls, resulting in a single spatial form. How to explore the diverse meanings of showroom space under the condition of limited space structure is the biggest challenge of the design.
Research
Space is virtual. In fact, in the virtual state, the narratives are allowed not to be presented in the order of events. To avoid a single linear space form, the design opens the non-load-bearing partition wall that combines the structure from the very beginning. Simple and pure geometrical form is interspersed in the framework of structure, and the original space is decomposed and reconstructed, creating spaces of different shapes and interconnections, thus the boundaries of space are blurred.
Inspiration
Everyone has a dream, which is an illusory yet real experience. Dreams provide more space for people to think about infinity, transcending the boundaries of real space, chasing, exploring and conquering in dreams while looking backward at the self and superego in personality. Perhaps it is also an encouragement for people to contemplate in real life. And that's why we call it Dreams-Chasing.
Project Duration
Design time: September, 2018
Completion time: December, 2018
Location: Shantou, Guangdong Province, China
Operation Flow
The space is mainly for displaying furniture and mattresses. Designer defines it as life & art showroom. The site is a narrow rectangular space in east-west direction, with a standard column grid structure and evenly distributed windows on the north and south walls, resulting in a single spatial form. Designer explores the diverse meanings of showroom space under the condition of limited space structure through the concept of "taking objects as reality, space as virtua, and dreams as the world".
Team Members
Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits
Photographer: Ouyang Yun

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