Greyder V Schoenendoosverpakking by Musa Celik

Greyder V Schoenendoosverpakking by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2020

Greyder V Schoenendoosverpakking

by Musa Celik

Client: Greyder

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Schoenendoosverpakking

Greyder V is een schoenendoos ontworpen om schoeisel te dragen en op te bergen zonder plastic tas. Geïntegreerde handgrepen maken het mogelijk de doos na aankoop met de hand te dragen. Twee compartimenten houden de schoenen in een V-vorm, wat het uitpakken eenvoudig maakt. De V-vorm is geïnspireerd op de beweging van het lopen, waarbij de ene voet de andere passeert. De doos is gemaakt van karton met behulp van een slijpmethode, en de materialen zijn recyclebaar en biologisch afbreekbaar. Door de compacte verticale vorm kan de doos ook worden bewaard als opbergruimte voor een reservepaar op kantoor.

The Recognition

About the A' Design Award in Goud

Greyder V Schoenendoosverpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Greyder V Schoenendoosverpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Greyder V Schoenendoosverpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019