Leman Jewelry Branding En Verpakking door M — N Associates

Het ontwerp Leman Jewelry Branding En Verpakking door M — N Associates is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Zilver in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

ZilverGrafisch· 2020

Leman Jewelry Branding En Verpakking

door M — N Associates

Opdrachtgever: Leman Jewelry Vietnam

Winnaar van de A' Design Award in Zilver in de categorie Grafisch

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Het Ontwerp

Over Leman Jewelry Branding En Verpakking

Visuele oplossing voor de nieuwe identiteit van Leman Jewelry was een compleet nieuw systeem om het luxe, voortreffelijke en toch verfijnde en minimale gevoel bloot te leggen. Het nieuwe logo is geïnspireerd op het werkproces van Leman, hun haute couture-ontwerpservice, door alle diamantvormen rond een ster-symbool of fonkelingssymbool te maken, een verfijnd symbool te creëren en ook het glanzende effect van diamant te weerspiegelen. Vervolgens werden alle onderpandmaterialen geproduceerd met hoogwaardige details om de luxe van alle nieuwe visuele merkelementen te benadrukken en te verrijken.

De Erkenning

Over de A' Design Award in Zilver

Leman Jewelry Branding En Verpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Leman Jewelry Branding En Verpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Leman Jewelry Branding En Verpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Afmetingen & Verpakking: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Tags: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Productietechnologie: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Ontwerpuitdaging: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Onderzoek: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspiratie: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Projectduur: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Werkproces: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patenten: Copyrights belong to M — N Associates, 2019.
Teamleden: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Beeldcredits: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh