Borboleta Primaire Functie: Merksysteem by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.
ZilverGrafisch· 2020
Borboleta Primaire Functie: Merksysteem
Client: Balko Argentina S.a
A' Design Award in Zilver Winner in Grafisch Category
Verified Award Winner
Verify Award Status for #91454The Design
About Borboleta Primaire Functie: Merksysteem
Borboleta is een merksysteem dat is ontwikkeld voor twee tankstationnetwerken die tot dezelfde eigenaarsgroep in Brazilië behoren. Dislub is actief in het noordoosten en Equador in het noorden, en beide netwerken behouden hun eigen naam. Een gedeeld symbool in de vorm van een vlinder verbindt de twee merken. De vlinder verwijst naar transformatie en vernieuwing, en de contour ervan roept ook de silhouet van het Braziliaanse grondgebied op. Er worden drie kleuren gebruikt, één voor elk bedrijf en een derde kleur voor hun samenwerking. Het logo is opgebouwd op een modulegebaseerd raster.
The Recognition
About the A' Design Award in Zilver
Borboleta Primaire Functie: Merksysteem is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Borboleta Primaire Functie: Merksysteem wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Borboleta Primaire Functie: Merksysteem is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Team Members
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
