Creative Trade Mark Honingverpakking door Zanas Karenauskas

Het ontwerp Creative Trade Mark Honingverpakking door Zanas Karenauskas is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Goud in de competitiecategorie Verpakkingsontwerp.

GoudVerpakking· 2020

Creative Trade Mark Honingverpakking

door Zanas Karenauskas

Opdrachtgever: Lithuanian local bee farm Honey Moon

Winnaar van de A' Design Award in Goud in de categorie Verpakking

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Geverifieerde Prijswinnaar

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Kleuren

Het Ontwerp

Over Creative Trade Mark Honingverpakking

The Botanic is een verpakkingsontwerp voor rauwe honing, gepresenteerd in een glazen pot van 380 ml. Het etiket is gemaakt van donkergroen ongestreken papier en is vormgegeven door middel van meerlaagse blinddruk en een uitgestanste zeshoek, een vorm die doet denken aan de honingraat. Matte zeefdruk en elementen van heldere glansfolie voegen contrast toe aan de donkere achtergrond. Een dubbelzijdig gevouwen hanglabel bevat de productbeschrijving. Elke pot wordt afgesloten met een houten deksel dat met de hand is vervaardigd uit lindehout, de boom waarvan de nectar door de bijen wordt verzameld. Het ontwerp weerspiegelt de zuiverheid van de rauwe honing.

De Erkenning

Over de A' Design Award in Goud

Creative Trade Mark Honingverpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Creative Trade Mark Honingverpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Creative Trade Mark Honingverpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Afmetingen & Verpakking: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tags: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Productietechnologie: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Ontwerpuitdaging: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Onderzoek: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiratie: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Projectduur: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Werkproces: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Teamleden: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Beeldcredits: Photo: Produck, MIndaugas Norkaitis