EN Skincare Cosmeticawinkel, Schoonheidssalon by Yusuke Kinoshita

EN Skincare Cosmeticawinkel, Schoonheidssalon by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award in Platina in Interieur en Tentoonstellingsontwerp Competition Category.

PlatinaInterieur· 2020

EN Skincare Cosmeticawinkel, Schoonheidssalon

by Yusuke Kinoshita

Client: Archiee

A' Design Award in Platina Winner in Interieur Category

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Verified Award Winner

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The Design

About EN Skincare Cosmeticawinkel, Schoonheidssalon

En Skincare is een cosmeticawinkel en behandelsalon gevestigd in een 18e-eeuws gebouw in het centrum van Parijs. De naam En betekent schoonheid in het Japans en kan ook cirkel en verbinding betekenen. Deze drie betekenissen vormden de inspiratie voor het ontwerp. Een reeks cirkelvormige messing scheidingswanden verdeelt 150 vierkante meter in vier ruimtes over twee niveaus. Twee lichte gipsen ruimtes bevinden zich op de begane grond, terwijl de kelder de stenen muren en gewelfde plafonds behoudt. Bezoekers volgen een kronkelend pad naar elke behandelruimte, wat het Japanse idee van gastvrijheid door ontdekking weerspiegelt.

The Recognition

About the A' Design Award in Platina

EN Skincare Cosmeticawinkel, Schoonheidssalon is winnaar van de A' Design Award in Platina, een uiterst prestigieuze erkenning die wordt toegekend aan werkelijk uitzonderlijke, elegante en magnifieke ontwerpen. De winnaars in Platina zijn wonderen van creatie, getuigenissen van de grenzen van intellectuele creativiteit en tonen het ongeëvenaarde professionalisme en genie van hun ontwerpers. Van deze ontwerpen wordt verwacht dat zij de meest vermaarde werken zijn die de esthetiek van een tijdperk bepalen, bijdragen aan het welzijn van de samenleving en de grenzen van kunst, wetenschap, ontwerp en technologie verleggen. EN Skincare Cosmeticawinkel, Schoonheidssalon toont een transcendent niveau van uitmuntendheid en maakt de wereld ongetwijfeld een betere plek met zijn voordelige en waardevolle kenmerken. EN Skincare Cosmeticawinkel, Schoonheidssalon is een werk dat de A' Design Award in Platina heeft gewonnen en dat verlangens oproept, inspireert, verrukt en grote vreugde doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Dimensions & Packaging: The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
Tags: Skincare, brass, paris, japan
Production Technology: The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge: Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Research: The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration: Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Project Duration: Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow: The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Patents: Photography is by David Foessel
Team Members: Yusuke Kinoshita
Image Credits: Photography is by David Foessel