Fruit Bites Verpakking Van Gedroogd Fruit by Nour Shourbagy

Fruit Bites Verpakking Van Gedroogd Fruit by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Fruit Bites Verpakking Van Gedroogd Fruit

by Nour Shourbagy

Client: Fruit Bites

A' Design Award in Brons Winner in Verpakking Category

20,878

Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Verpakking Van Gedroogd Fruit

Wat is er beter dan een voedzame, schuldvrije snack voor uw kinderen? De verpakkingsontwerpen van Fruit Bites zijn ontworpen om kinderen aan te moedigen hun snackgewoonten te veranderen en ervoor te kiezen om natuurlijk gedroogd fruit te eten in plaats van junk-snacks. Het doel is om elke ouder in staat te stellen het snackpatroon van zijn / haar kind te veranderen. De uitdaging is om karakters te ontwerpen die de voordelen van fruit weerspiegelen die kinderen gemakkelijk kunnen begrijpen en die ze kunnen herkennen als iets cools en gezonds. Mango speelt een belangrijke rol bij de gezondheid van de huid. Banana helpt u een normaal zicht te behouden. Apple is goed voor je geheugen en concentratie.

The Recognition

About the A' Design Award in Brons

Fruit Bites Verpakking Van Gedroogd Fruit is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Fruit Bites Verpakking Van Gedroogd Fruit wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Fruit Bites Verpakking Van Gedroogd Fruit bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.