Zhuyeqing Green Tea Flagship Store by Li Xiang

Zhuyeqing Green Tea Flagship Store by Li Xiang is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Interieur en Tentoonstellingsontwerp Competition Category.

GoudInterieur· 2020

Zhuyeqing Green Tea Flagship Store

by Li Xiang

Client: X+Living

A' Design Award in Goud Winner in Interieur Category

42,228

Verified Award Winner

Verify Award Status for #94478

Wachtlijst Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuyeqing Green Tea Flagship Store

Thee drinken vereist zowel een gunstige omgeving als een goed humeur. De ontwerper presenteert het motief van wolk en berg op de manier van schilderen met inkt uit de vrije hand, en strooit een paar prachtige Chinese landschapsschilderijen in de besloten beperkte ruimte. Door middel van op maat gemaakte functiedragers heeft de ontwerper een zintuiglijke ervaring voor de consument gecreëerd, die een enorme sensuele impact heeft.

The Recognition

About the A' Design Award in Goud

Zhuyeqing Green Tea Flagship Store is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Zhuyeqing Green Tea Flagship Store wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Zhuyeqing Green Tea Flagship Store wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Dimensions & Packaging: The floor area of the project is 96 sqm.
Tags: Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Production Technology: Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Design Challenge: In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Research: Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiration: The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Project Duration: The project finished in September 2019 in Chengdu, China.
Operation Flow: After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Team Members: Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.