Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant by Tiao Ouyang

Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.

ZilverInterieur· 2020

Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant

by Tiao Ouyang

Client: Oytt Design

A' Design Award in Zilver Winner in Interieur Category

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Verified Award Winner

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The Design

About Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant

Xinwanxin Noodles is een restaurantinterieur gelegen aan de historische Nanchang-straat in Wuxi. Het project beslaat 380 vierkante meter. De entree behoudt traditionele regionale kenmerken zoals witte muren, zwarte dakpannen, dougong-consoles en opwaarts gebogen dakranden. Open houten ramen en twee glazen deuren laten zonlicht naar binnen stromen. De lobby op de begane grond maakt gebruik van de oorspronkelijke glazen patio van het oude huis, gecombineerd met glazen en houten roosters die de ruimte verdelen en tegelijkertijd het licht reguleren. De expositie-, retail-, keuken- en zitgedeelten zijn heringericht om een zelfbedieningsmodel voor het dineren te ondersteunen.

The Recognition

About the A' Design Award in Zilver

Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Xinwanxin Noodles Primaire Functie: Interieurontwerp Restaurant is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.
Dimensions & Packaging: The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.
Tags: Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design
Production Technology: The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.
Design Challenge: The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.
Research: In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.
Inspiration: As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.
Project Duration: The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.
Operation Flow: In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Jiahui Zhu
Yun Yao
Jin Chen
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiyin Xu, Dining Area, 2019.
Image #2: Photographer Yiyin Xu, Dining Area 2, 2019.
Image #3: Photographer Yiyin Xu, Dining Area 3, 2019.
Image #4: Photographer Yiyin Xu, Hall, 2019.
Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.