Nano Airy Straight Iron Stijltang by Takako Yoshikawa

Nano Airy Straight Iron Stijltang by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2020 A' Design Award in Zilver in Schoonheid, Persoonlijke Verzorging en Cosmetische Producten Ontwerp Competition Category.

ZilverCosmetisch Product· 2020

Nano Airy Straight Iron Stijltang

by Takako Yoshikawa

Client: Takako Yoshikawa, Kasetu Souzou Inc.

A' Design Award in Zilver Winner in Cosmetisch Product Category

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Verified Award Winner

Verify Award Status for #96827

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Colors

The Design

About Nano Airy Straight Iron Stijltang

De Nano luchtige stijltang combineert nano-keramische coatingmaterialen met innovatieve negatieve ijzertechnologie, die het haar zacht en glad snel in steil model brengt. Dankzij de magneetsensor aan de bovenzijde van de dop en body, schakelt het apparaat automatisch uit wanneer de dop wordt gesloten, wat veilig is om mee te nemen. De compacte body met het USB-oplaadbare draadloze ontwerp is gemakkelijk op te bergen in de handtas en te dragen, zodat vrouwen altijd en overal een elegant kapsel kunnen behouden. Het wit-roze kleurenschema geeft het toestel een vrouwelijk karakter.

The Recognition

About the A' Design Award in Zilver

Nano Airy Straight Iron Stijltang is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Nano Airy Straight Iron Stijltang wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Nano Airy Straight Iron Stijltang is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nano airy straight iron uses an innovative ion technology, which can keep smooth texture, softy shiny straight for a long time. The iron plate has undergone a nano-ceramic coating is feeling very smooth. The magnet sensor at the top of cap and body, makes the power off automatically when the cap is closed, which is very safe to use. Weighting 265g and USB rechargeable type, nano airy straight iron is light and easy to carry. It can help females to keep a good hairstyle anytime, anywhere. The basic color of the product is soft, warm and pure matte white, and the accent color is pink gold.
Dimensions & Packaging: The hot air curl iron with negative ion function, ceramic coating heater,USB rechargeable wireless design, universal voltage, maximum temperature 180 degrees Celsius. 41 x 63 x 220mm, 265g
Tags: Small, Lightweight, Keep smooth texture, soft shiny and beautiful, straight Iron, Hair styling, negative ion function
Production Technology: First, I expressed handwritten designs, then expressed them digitally, examined all the materials, various sizes, and completed the design data.
Next, I created a mockup based on design data, then carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.
Design Challenge: I tried hard to balance the function with size and weight of straight iron by a lot of experiments.For making a straight iron which easy to carry and straighten hair beautifully everywhere, I used a lot of creativity to select materials for the texture.In order to reproduce the color which I imaged, I examined the painting many times.
Research: By the time I completed this product, I studied hundreds of straight irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for straight irons. The main research theme is design, size, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: Many working Japanese women are busy in the morning, and the time spent on hair care is limited. Although the hair is straightened well in the morning, it returned to no-shiny curls in the evening. I'd liked to design a product which can create a comfortable and elegant time for them to keep beautiful hairstyle anytime, anywhere. First, I had started thinking about functionality and got some ideas, like the negative iron, smart body, the ease of operation etc. Then, I wanted the product looks like a beautiful pure white pottery inlaid with pink ring. That's why the color of the product is pure matte white and pink gold.
Project Duration: This project began on 2018 at Tokyo, released in Japan in February 2020.
Operation Flow: We plan and propose this product in 2018, complete the design in January 2019, then completed the design data in April 2019 and started manufacturing the mold. Mass production began in December 2019, and it was released in February 2020.
Patents: Design Right : 2019-12-20, 003496579-0001, HH28206895, Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction :Takako Yoshikawa & Kasetu Sousou Inc.
Brand Direction Advisor : Samantha Thavasa
Manufacturer : Koizumi Seiki Corporation