Wine Africa Wijnverpakking by Oksana Kashkovskaya

Wine Africa Wijnverpakking by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Wine Africa Wijnverpakking

by Oksana Kashkovskaya

Client: OK DEsign

A' Design Award in Brons Winner in Verpakking Category

22,943

Verified Award Winner

Verify Award Status for #96855

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wine Africa Wijnverpakking

Wine Africa is een verpakkingsontwerp voor een set van vier wijnen, gepresenteerd in rood, blauw, oranje en geel. Elke doos is gemaakt van karton met een gemiddelde dikte, met natuurlijke vezels en zonder lakcoating. Twee openingen aan tegenoverliggende zijden van elke doos laten licht door de fles vallen, zodat de kleur van de wijn zichtbaar is zonder dichtbij licht te houden. De flessen hebben een matte glazen oppervlakte met glanzende patronen van lijnen en vlekken, geïnspireerd op Afrikaanse dieren. Acht dieren zijn verspreid over de vier dozen te zien, wat verwijst naar de landschappen en fauna van Afrika.

The Recognition

About the A' Design Award in Brons

Wine Africa Wijnverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Wine Africa Wijnverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Wine Africa Wijnverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
Dimensions & Packaging: size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm
Tags: package, africa, wine, design, red, blue, orange, yellow, wild
Production Technology: The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
Design Challenge: The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
Research: This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
Inspiration: The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
Project Duration: Started in November 2019 was finished in February 2020
Operation Flow: For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
Patents: Kashkovskaya Oksana 2020
Team Members: Kashkovskaya Oksana
Image Credits: Kashkovskaya Oksana 2020