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Floral Banquet Huwelijksgeschenkdoos by Su Wan Ling

Floral Banquet Huwelijksgeschenkdoos by Su Wan Ling is a highly esteemed winner of the very prestigious 2020 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.


IJzerVerpakking· 2020

Floral Banquet Huwelijksgeschenkdoos

by Su Wan Ling

Client: Aunt Stella

A' Design Award in IJzer Winner in Verpakking Category

12,599

Verified Award Winner

Verify Award Status for #97212

Colors

The Design

About Floral Banquet Huwelijksgeschenkdoos

Gebaseerd op "Elegante & Schattig" branding-principe creëert tante Stella deze bloemenserie gericht op de markt voor huwelijksgeschenken. Elke hoes van een houten kist symboliseert een aspect van liefde en romantiek. De roze met plumeria symboliseert de eerste liefde en vervult de verlegen en verrukkelijke wens in een relatie. De groene met levendige Ghost-plant en -veer drukt de eeuwigheid van liefde in. En in het laatste stuk gebruiken ontwerpers een witte achtergrond als symbool van trouwjurk en puurheid van liefde, verrijkt door omringende rozen en veel bloemige, fruitige illustraties.

The Recognition

About the A' Design Award in IJzer

Floral Banquet Huwelijksgeschenkdoos is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Floral Banquet Huwelijksgeschenkdoos wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Floral Banquet Huwelijksgeschenkdoos wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on elegant & cute branding principle, aunt stella create this floral series targeted on wedding gifting market. Every single sleeve of wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivering bashful and delightful wish in a relationship. The green one with lively ghost plant and feather imprints the eternity of love. And in the last piece, we use white background as a symbol of the wedding dress and pureness of love which is enriched by surrounding roses and plenty floral, fruity illustrations.
Dimensions & Packaging
The pink one is 160 x 160 x 60mm, the green one is 235 x 235 x 70mm and the white one is 265 x 265 x 70mm.
Tags
Gift, Wedding, AuntStella, Packaging, Flower, Present, love
Production Technology
We chose natural pine wood for this wedding series because of its unique wood grain feature, which symbolizes the uniqueness of every couple’s romantic story. From material selection, dimension design to the covered sleeve illustration, we are proud to present the wedding gift series with golden 1 sleeve and 2 box ratio and ribbon bow end to deliver the love giving spirit and warmest blessing.
Design Challenge
We choose natural pine wood as a material for this wedding series gift to match the expectation of premium end & uniqueness. The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Inspiration
The design of series sleeves used three phases of love as the illustrating intention. The smaller one, with delightful pink background, presents the warm and cute love buds between 2 people when they first met. The one in middle size is in green, the illustration symbolizes that the relationship gradually grows strong like a plant. And at the end, the large wooden box has a pure white background to deliver the pureness and eternity that white veil stands for in wedding.
Project Duration
The project started in June 2018 in Taipei and finished in August 2018 in Taipei.
Operation Flow
The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Patents
Copyrights belong to AUNT STELLA, 2019.
Image Credits
Image#1 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#2 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#3 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#4 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.

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