Wuxi Ditre Meubelshowroom by Yang Su is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2020

Wuxi Ditre Meubelshowroom

by Yang Su

Client: Nonezone Design

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #97728

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Colors

The Design

About Wuxi Ditre Meubelshowroom

Wuxi Ditre is een meubelshowroom ontworpen voor een Italiaans meubelmerk in Wuxi, China. Het interieur beslaat 600 vierkante meter en maakt gebruik van brandwerend plaatmateriaal, houten vloeren, op maat gemaakt metaal en grijze vloertegels. Een donkere kleurtoon, natuurlijke houttextuur en gerichte verlichting creëren een rustige sfeer voor de tentoongestelde producten. De vrije indeling presenteert elke productgroep in een geordende opeenvolging. Een frame vervangt het platte dak boven de vereenvoudigde receptiebalie. De trap combineert massieve blokken met lichte glazen leuningen en versmalt naarmate hij stijgt.

The Recognition

About the A' Design Award in Brons

Wuxi Ditre Meubelshowroom is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Wuxi Ditre Meubelshowroom wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Wuxi Ditre Meubelshowroom bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Dimensions & Packaging: The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Tags: Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
Production Technology: The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Design Challenge: The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Research: Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Inspiration: The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Project Duration: The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Operation Flow: In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Patents: Copyrights belong to Yang Su, 2019.
Team Members: Yang Su
Hai Wang
Derong Sun
Image Credits: Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019.