Children Picture Books from China Tentoonstelling Visuals door Blend Design

Het ontwerp Children Picture Books from China Tentoonstelling Visuals door Blend Design is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Brons in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

BronsGrafisch· 2020

Children Picture Books from China Tentoonstelling Visuals

door Blend Design

Opdrachtgever: Confucius Institute Headquarters

Winnaar van de A' Design Award in Brons in de categorie Grafisch

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Kleuren

Het Ontwerp

Over Children Picture Books from China Tentoonstelling Visuals

De Chinese kinderboekententoonstelling, georganiseerd door het hoofdkantoor van het Confucius Instituut, werd aan het publiek getoond in de kinderhal van de boekenbeurs in Frankfurt. Uit verschillende prentenboeken selecteerden de experts de inktschildering van Liang Peilong als de algehele visuele ontwerpstijl. Vervolgens haalden de ontwerpers de elementen van inktstippen uit Liangs schilderijen, versterkten de verzadiging en gebruikten ze samen met schilderijen. De nieuwe visuele stijl voldoet niet alleen aan de beursvraag maar heeft ook de oriëntaalse smaak. Unieke Chinese beeldschoonheid verschijnt op het internationale toneel.

De Erkenning

Over de A' Design Award in Brons

Children Picture Books from China Tentoonstelling Visuals is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Children Picture Books from China Tentoonstelling Visuals wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Children Picture Books from China Tentoonstelling Visuals bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
Afmetingen & Verpakking: Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
Tags: Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
Productietechnologie: This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
Ontwerpuitdaging: Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
Onderzoek: Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
Inspiratie: The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
Projectduur: The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
Werkproces: The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
Patenten: Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters
Teamleden: Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang
Beeldcredits: Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016