DouChaSai Theeverpakking by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2020
DouChaSai Theeverpakking
Client: 7654321 Studio
A' Design Award in Brons Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai Theeverpakking
Book Text: DouChaSai is een verpakkingsontwerp gemaakt voor een thee die werd bekroond tijdens een volkse theewedstrijd op de Wuyi-berg in 2018. De doos meet 160 bij 40 bij 245 millimeter en is gemaakt van speciaal papier, afgewerkt met zeefdruk in steunkleur, bronsdruk en overdraagbare metalen stickers. Chinese kalligrafie bedekt het oppervlak, waarbij de betekenis en structuur van de karakters voor theewedstrijd worden gevolgd. De penseelstreken zijn dik en met spanning getekend, waardoor het schrift ook als een schilderij te lezen is. In de doos bevinden zich een kleine theedoos en een collectiecertificaat.
The Recognition
About the A' Design Award in Brons
DouChaSai Theeverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. DouChaSai Theeverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. DouChaSai Theeverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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