Brons Grafisch · 2020
Bomapp Merkidentiteitsontwerp
by Taiyoon Lee
- A' Design Award in Brons 2020 in Grafisch
- CLIENT: Bomapp
- Estimated Number of Design Views: 19,324
- Verification code 3CD58E5E42 · Verify this award
Colors
About Bomapp Merkidentiteitsontwerp
Bomapp is een merkidentiteitsontwerp gecreëerd voor een verzekeringstechnologiebedrijf. De naam Bomapp combineert boheom, het Koreaanse woord voor verzekering, met het woord map. Het symbool, de motiefgrafieken en het algehele ontwerp brengen het idee van omarming over, wat de merkidentiteit versterkt. Het logotype bevat de letter B, ontworpen volgens de gulden snede. De precieze geometrie wordt gebruikt om vertrouwen en professionaliteit uit te drukken, de kernwaarden van de verzekeringsbranche. Het logo verschijnt in één kleur, blauw of wit, afhankelijk van de achtergrond.
About the A' Design Award in Brons
Bomapp Merkidentiteitsontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Bomapp Merkidentiteitsontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Bomapp Merkidentiteitsontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Press Kit
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensions & Packaging
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Production Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Design Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Project Duration
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Operation Flow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
