Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Beperkte Oplage en Maatwerk Ontwerp Competition Category.
GoudBeperkte Oplage· 2020
Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award in Goud Winner in Beperkte Oplage Category
- 54,059
- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp
Zacapa Reserva Limitada 2019 is een limited edition verpakkingsontwerp voor een gerijpte rum. Het bruine etiket met goudfolie belettering complementeert de amber- en goudkleurige tinten van de vloeistof. De kenmerkende petate-band, een gevlochten strooien band die in speciale kleuren voor deze editie is vervaardigd door lokale Guatemalteekse ambachtsvrouwen, is om de fles gewikkeld. Het ontwerp van de koker combineert kleurvlakken en texturen geïnspireerd op het Guatemalteekse landschap. Op de koker zijn de petate-band en de kenmerkende band met proefnotities weergegeven in goudtinten.
The Recognition
About the A' Design Award in Goud
Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Zacapa Reserva Limitada 2019 Rumverpakkingsontwerp wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
