AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum by Helen Brasinika

AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum by Helen Brasinika is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Horeca, Recreatie, Reis- en Toerisme Ontwerp Competition Category.

GoudHoreca· 2020

AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum

by Helen Brasinika

Client: BllendDesign & Research Office

A' Design Award in Goud Winner in Horeca Category

68,742
Verified Award Winner
Verify Award Status for #99905

View at A' Design Award Press Release Award Badge

Colors

The Design

About AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum

Het project heeft betrekking op het interieur-, landschaps- en lichtontwerp van de gemeenschappelijke ruimtes van een nieuw kleinschalig winkelcentrum met bestemmings- en vrijetijdsdiensten. Het resultaat was om door ruimtelijk ontwerp een ontspannen sfeer te creëren, midden in het hart van Boekarest. Een gastvrij, ervaringsgericht verzamelpunt van de bovenste plank, zodat het een op de gemeenschap gebaseerde bestemming en ervaringsaanbieder kan worden. Het voorstel concentreerde zich op Research Informed Design, Future Cities-ontwerpmethodologie en stormwaterbeheerpraktijken met het oog op het creëren van een duurzame stedelijke plek die door iedereen zou moeten worden omarmd.

The Recognition

About the A' Design Award in Goud

AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. AgoraFloreasca UrbanTheory Stedelijk Recreatiecentrum wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimensions & Packaging: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Tags: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Production Technology: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Design Challenge: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Research: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiration: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Project Duration: Concept Design June 2018, delivery of the project December 2018.
Operation Flow: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Team Members: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Image Credits: Arthur Zinz Photography