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I am a Japanese architect and the founder of tono Inc. After working in architectural design in Tokyo for many years, I moved to Yakushima Island in 2020 and began exploring regenerative architecture.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am a Japanese architect and the founder of tono Inc. After working in architectural design in Tokyo for many years, I moved to Yakushima Island in 2020 and began exploring regenerative architecture. Today, my work focuses on creating architecture that enriches people’s lives while restoring the natural environment.
Can you tell us more about your company / design studio?
tono is a regenerative architecture studio based in Yakushima, Japan. Through architecture, interiors and spatial design, we aim to enhance biodiversity, human wellbeing and long-term environmental value.
What is "design" for you?
For me, design is a way to improve the relationship between people and nature.
What kinds of works do you like designing most?
I want to design ways of living in which humans become part of the ecosystem. For this reason, I especially enjoy designing homes and hospitality spaces that support such a way of life.
What is your most favorite design, could you please tell more about it?
Sumu Yakushima is one of my most meaningful projects. It demonstrates that the act of living itself can contribute to the recovery of nature.
What was the first thing you designed for a company?
In my previous career and in the early years of tono, I designed many shared houses and shared offices. Through those experiences, I learned that design is not only about creating visually attractive spaces, but also about transforming people’s emotions and experiences.
What is your favorite material / platform / technology?
I like natural materials, especially local timber, earth and stone. I also use civil engineering techniques inspired by traditional Japanese wisdom that help architecture coexist with nature.
When do you feel the most creative?
There are two moments. I receive inspiration when I am in the forest or near water. I find the words and ideas to express it through dialogue with collaborators.
Which aspects of a design do you focus more during designing?
I focus on harmony between architecture, nature, ecosystems and human happiness.
What kind of emotions do you feel when you design?
I feel curiosity and hope.
What kind of emotions do you feel when your designs are realized?
When I see people and nature becoming richer together, I feel deep gratitude.
What makes a design successful?
A successful design creates multiple positive impacts at the same time for people, society and the environment.
When judging a design as good or bad, which aspects do you consider first?
I consider whether the design is not only functional and easy to use, but also carries a message strong enough to change the values of the people who experience it.
From your point of view, what are the responsibilities of a designer for society and environment?
Design can be considered complete if it fulfills the requested function. However, architecture affects people’s safety and health, as well as the natural environment. I believe designers are responsible for understanding these wider contexts and giving them form.
How do you think the "design field" is evolving? What is the future of design?
I believe design is moving beyond sustainability toward regeneration. The future will be one in which humans and nature become more deeply integrated.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In 2026, my work was exhibited in Italy and other places. From July this year, I will also participate in “Constellation Resonance — 2026 Asia Social Design Exhibition” at the Red Dot Design Museum Xiamen in China. I hope to continue introducing regenerative architecture around the world.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Nature is my greatest teacher.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I value simplicity by removing unnecessary elements. When natural materials, light and the surrounding landscape are brought into harmony, the design is complete.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Yes. Japanese craftsmanship and respect for nature strongly influence my design. Living in Yakushima has deepened this perspective even further.
How do you work with companies?
I collaborate with companies from concept development and design strategy through to realization.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It is important to choose a designer who can share your long-term vision, not only respond to immediate requirements.
Can you talk a little about your design process?
First, I observe, listen and understand the ecosystem of the site. Then I consider how to harmonize it with the client’s vision and needs.
What are 5 of your favorite design items at home?
A Nychair X rocking chair, a Cestita Alubat table lamp, a HASAMI PORCELAIN mug, a Leica camera and a grid notebook.
Can you describe a day in your life?
While based in Yakushima, I live as if I am traveling around the world. My daily rhythm changes depending on where I am, but I usually communicate online with my team and clients, engage with the nature of each place, and deepen my thinking on regeneration.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Stay curious and keep learning from nature. Even when things seem complex, the answers found in nature are often very simple and elegant.
From your perspective, what would you say are some positives and negatives of being a designer?
The positive side is that design allows you to see the world from a broader perspective. The difficult side is that you must keep questioning. You cannot simply compromise with “this is good enough”; you must continue until you reach the answer that feels like “this is the only way.”
What is your "golden rule" in design?
My golden rule is to listen not only to people, but also to nature and to the building itself, in order to discover what form it should take.
What skills are most important for a designer?
Observation and insight—the ability to notice subtle differences. This includes not only differences in form and color, but also invisible qualities such as sound, atmosphere and the feeling of the air.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
A grid notebook, erasable ballpoint pens, an iPhone and a laptop computer.
Designing can sometimes be a really time consuming task, how do you manage your time?
Because I travel often, I try to secure time to think alone.
How long does it take to design an object from beginning to end?
It depends on the scale, but a project usually takes from one year to several years. I am often involved from the concept stage or even from the search for a site, and some projects have already continued for around five years.
What is the most frequently asked question to you, as a designer?
“Can architecture really restore nature?”
What was your most important job experience?
Moving to Yakushima and making a major shift toward regenerative architecture was the most important experience in my career.
Who are some of your clients?
I work with private homeowners, hotels, developers, companies and organizations that aim to regenerate the environment.
What type of design work do you enjoy the most and why?
I enjoy projects that can become models for the future of living.
What are your future plans? What is next for you?
I want to expand regenerative architecture internationally and help establish it as a new standard for architecture.
Do you work as a team, or do you develop your designs yourself?
As a company, tono is led by me alone. However, I define the creative direction and collaborate with specialists from many different fields to realize each project.
Do you have any works-in-progress being designed that you would like to talk about?
Several regenerative architecture projects are currently in progress in Japan and overseas.
How can people contact you?
People can contact us through our website or by email.
https://www.to-no.me/
info@to-no.me
Any other things you would like to cover that have not been covered in these questions?
There is a phrase I like: “We are not on Earth, we’re Earth.” I believe humans are not only beings that continue to place a burden on the environment. As part of the Earth, we can also become beings that actively restore the environment. What matters is not to deny humanity or even ego, but to imagine architecture while staying close to nature.