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Konstantinos Chamamtzis

GriekenlandVerpakking

Interviews met Konstantinos Chamamtzis

Lees de interviews met Konstantinos Chamamtzis: ontdek hun filosofie, creatieve proces en bekroonde werk.

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Ontwerper van de Dag Interview

18 vragen

I have been working as a jewelry designer for over two decades under the name COSTIS. My journey began in Greece, where I started an apprenticeship at a very young age with one of the country’s leading jewelers, while…

Could you please tell us about your experience as a designer, artist, architect or creator?

I have been working as a jewelry designer for over two decades under the name COSTIS. My journey began in Greece, where I started an apprenticeship at a very young age with one of the country’s leading jewelers, while later studying at the Benvenuto Cellini Institute in Valenza, Italy, focusing on jewelry design, industrial design and gemology. During my studies I also trained at Bulgari’s main workshop, which deeply shaped my understanding of craftsmanship and precision.

After returning to Greece, I established my own atelier in Athens, where I worked for many years creating one-of-a-kind jewelry pieces for an international clientele. Over time, my work expanded beyond jewelry into watches and design objects, which today form part of KRATISTOS, an emerging luxury ecosystem. Across all disciplines, my focus has remained the same: creating objects defined by craftsmanship, identity and emotional value.

How did you become a designer?

I became a designer through a very early and very clear emotional experience. I was six years old when I stopped in front of a jewelry shop window in my hometown in Greece and became fascinated by the light, the stones and the craftsmanship inside. At that moment I understood, instinctively, that this would define my life.

That feeling never changed. At seventeen I began working in a workshop while studying jewelry design in Italy. I did not approach design as an abstract idea, but as a craft that needed to be learned through practice, discipline and repetition. My motivation was never external; it was always an internal drive to understand how objects are made and how they can carry meaning.

Design became my language long before it became my profession.

What are your priorities, technique and style when designing?

My priorities always begin with concept, followed by structure and craftsmanship. Without a strong idea, a design has no foundation. Without structure, it has no integrity. Without craftsmanship, it has no longevity.

My technique is deeply hands-on. I still rely on sketching and physical modeling, especially wax modeling in jewelry, because understanding volume and proportion in space is essential. I work closely with highly skilled craftsmen, particularly in Valenza, where execution standards are extremely high.

My style is sculptural and nature-inspired, often influenced by organic forms, movement and natural structures. However, I do not impose a fixed aesthetic. Each project defines its own visual language.

Which emotions do you feel when designing?

Designing is a state of concentration mixed with curiosity. At the beginning there is always uncertainty, which I find essential, because it opens the possibility of discovery. As the idea evolves, there is a strong sense of focus and immersion, where time becomes secondary.

The most exciting phase is the transition from concept to form, when an abstract idea starts becoming physically real. That moment of transformation is what makes design deeply fulfilling for me.

There is also a quiet satisfaction in knowing that something which did not exist before is gradually becoming tangible.

What particular aspects of your background shaped you as a designer?

My background is strongly shaped by craftsmanship, discipline and material understanding. Working early in workshops taught me non-design skills such as patience, precision, problem-solving and respect for process. These are essential in jewelry, where even the smallest detail affects the final result.

Another key influence was my exposure to both Greek cultural heritage and Italian craftsmanship. Greece gave me a deep connection to nature and form, while Italy provided technical excellence and rigorous training.

This combination shaped my entire approach: creativity must always be supported by execution.

What is your growth path? What are your future plans? What is your dream design project?

My growth path has always been organic. It started with COSTIS jewelry, evolved through years of atelier work, and is now expanding into KRATISTOS as a broader design ecosystem.

My future plan is to continue developing KRATISTOS while maintaining jewelry as my core discipline. I see it as a platform where watches, objects and packaging can express the same philosophy in different forms.

My dream project would be a fully immersive luxury universe where jewelry, space, object and interaction all coexist as one integrated experience, not as separate categories but as a single narrative.

What are your advices to designers who are at the beginning of their career?

My advice is to focus on learning how things are made, not only how they are imagined. Many young designers underestimate the importance of craftsmanship and execution.

It is also important to develop patience. Good design takes time, and rushing the process often compromises the result. Another essential aspect is observation — inspiration is everywhere, but only visible to those who pay attention.

Finally, I would say: develop your own language rather than following trends.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Consistency is more important than constant change. A strong design identity is built over time, not through isolated projects.

I believe designers should always maintain a balance between creativity and discipline. Creativity generates ideas, but discipline ensures they can exist in reality.

Another important point is to respect materials and craftsmanship. In luxury design especially, the quality of execution defines the final value of the work more than the concept alone.

What is your day to day look like?

My daily routine is divided between design work, production oversight and communication with workshops. Mornings are usually dedicated to sketching or developing concepts. Later in the day I focus on technical development and collaboration with craftsmen, especially in Valenza.

Travel is also a constant part of my work, whether for sourcing gemstones or supervising production. Despite structure, every day remains open to unexpected inspiration, which is an essential part of my creative process.

How do you keep up with latest design trends? To what extent do design trends matter?

I do not design based on trends. My focus has always been on timelessness and authenticity rather than seasonal direction.

That said, I remain aware of contemporary developments in design, materials and technology, not to follow them, but to understand the context in which design evolves.

My inspiration comes from nature, gemstones, craftsmanship and human behavior rather than trend cycles.

How do you know if a product or project is well designed? How do you define good design?

A well-designed object is one where concept, proportion and execution exist in complete harmony. The first thing I look for is clarity of intention — whether the idea behind the design is strong enough to justify its existence. From there, I evaluate proportion, functionality and material integrity, especially in relation to how the object will be experienced in reality, not just visually. In jewelry, for example, comfort, balance and movement are as important as aesthetics. A good design does not need explanation; it communicates directly and feels inevitable, as if it could not exist in any other form.

How do you decide if your design is ready?

A design is ready when further changes no longer improve it but only risk weakening its clarity. There is always a stage in the process where refinement shifts into repetition, and at that point I stop. It is a very intuitive decision, based on experience and sensitivity to proportion and balance. In my work, especially in jewelry and complex objects, perfection is not about endless modification but about knowing when everything is in its right place. A finished design should feel resolved, stable and complete, both visually and structurally.

What is your biggest design work?

It is difficult to define a single “biggest” work because each project represents a different dimension of my practice. However, the KRATISTOS Watch holds a very important position because it embodies precision, identity and the philosophy of a registered “A” symbol integrated into the case design. Alongside it, the KRATISTOS Shopper Bag Packaging explores interaction and the idea that a design becomes complete only when it is used, while the Pencil Bracelet reflects the origin of creativity itself. These three works together represent different expressions of the same design philosophy, and receiving international recognition for them confirmed the strength of this unified language across jewelry, objects and packaging.

Who is your favourite designer?

My most important reference in design is my mentor, with whom I worked during my formative years in the industry, and who was part of Bulgari’s creative environment. He is a designer I deeply admire not only for his creative vision, but also for his exceptional technical mastery and understanding of high jewelry craftsmanship. He is also a two-time winner of the De Beers Award for Design, which reflects his excellence in the field at an international level. Beyond awards and recognition, what influenced me most was his approach to discipline, precision, and respect for materials. His way of working shaped my understanding that true design is not only about ideas, but about the ability to execute them at the highest possible standard.

Would you tell us a bit about your lifestyle and culture?

My life is divided between Greece and Italy, particularly Athens and Valenza, which represent two essential pillars of my identity: cultural inspiration and technical excellence. Greece connects me to nature, light and form, while Italy represents precision, structure and craftsmanship. Travel is a constant part of my work, especially when sourcing gemstones or working with workshops internationally. Music, observation and silence all play roles in my creative process. I believe design is deeply connected to culture, and my lifestyle naturally reflects the balance between creativity, material exploration and production reality.

Would you tell us more about your work culture and business philosophy?

My work culture is based on respect for process, craftsmanship and clarity of communication. I work closely with specialized artisans and workshops, particularly in Valenza, where precision and expertise are essential. Collaboration is very important, but so is maintaining a strong and clear creative direction. When selecting partners, I look for technical excellence, reliability and a shared understanding of quality. I believe successful design requires both artistic vision and disciplined execution, and my responsibility as a designer is to ensure that both are aligned throughout every stage of production.

What are your philanthropic contributions to society as a designer, artist and architect?

My contribution is primarily through the preservation and promotion of craftsmanship. By working closely with artisans and supporting high-level handmade production, I contribute to sustaining traditional skills that are increasingly disappearing. I also believe in supporting emerging designers by sharing knowledge and experience whenever possible. Design has a social responsibility when it comes to quality, longevity and respect for materials. In that sense, every object that is made with integrity contributes, even in a small way, to a more conscious design culture.

What positive experiences you had when you attend the A' Design Award?

Participating in the A’ Design Award has been a very meaningful experience, especially because it allowed my work to be recognized across different disciplines, including jewelry, watches and packaging design. One of the main benefits of design competitions is visibility, not only to the public but also to an international professional audience. Another benefit is validation, as it confirms that a design language is understood beyond its original context. Finally, it creates connection with a global community of designers. Being selected as Designer of the Day is a recognition of consistency across different projects, and it reinforces the importance of maintaining a coherent creative philosophy across all fields of design.

Ontwerpinterview

Pencil Collection Armband · 20 vragen

The Pencil Bracelet is based on the principle of transforming the ordinary into the extraordinary. The inspiration comes from the pencil itself, an object that is both humble and fundamental to my creative process.

What is the main principle, idea and inspiration behind your design?

The Pencil Bracelet is based on the principle of transforming the ordinary into the extraordinary. The inspiration comes from the pencil itself, an object that is both humble and fundamental to my creative process. It is the tool through which ideas are born, yet it is often overlooked. I wanted to elevate this everyday object into a sculptural jewel, preserving its identity while transforming it into a wearable piece of art that reflects creativity, originality, and artistic reflection.

What has been your main focus in designing this work? Especially what did you want to achieve?

The main focus was to preserve the recognizability of the pencil while transforming it into a comfortable and elegant bracelet. I wanted to achieve a perfect balance between sculptural expression and wearability, ensuring that the object remains true to its origin while becoming a refined piece of high jewelry. Comfort, proportion, and material translation were essential objectives throughout the process.

What are your future plans for this award winning design?

The Pencil Bracelet is part of a broader philosophy of object transformation within COSTIS. Future developments will explore variations of everyday objects reinterpreted through high jewelry craftsmanship, maintaining the same conceptual approach of elevating the ordinary into artistic expression.

How long did it take you to design this particular concept?

The project began in Athens in 2012 and was completed in Valenza, Italy in 2023. It evolved over time through continuous refinement, technical development, and production adjustments, making it a long-term exploration rather than a single design phase.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

The design was born from an internal creative exploration rather than a commission. It was inspired by the desire to reinterpret the pencil, the most essential tool in my design process, as a piece of jewelry. The concept emerged from observing how deeply this object is connected to creativity itself.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

The Pencil Bracelet is produced within the COSTIS jewelry brand and is part of its signature collections. It is not a third-party licensed product but a core expression of my design philosophy and craftsmanship approach.

What made you design this particular type of work?

I am constantly inspired by everyday objects and their hidden sculptural potential. The pencil, as a universal symbol of creation, naturally became a subject of reinterpretation. The challenge of translating its form into a wearable jewel while preserving emotional and visual recognition was the main motivation behind the design.

Where there any other designs and/or designers that helped the influence the design of your work?

The influence comes primarily from nature, observation of everyday objects, and my long experience in high jewelry design. My background in Valenza and exposure to traditional craftsmanship strongly shaped my approach to form, proportion, and technical execution.

Who is the target customer for his design?

The Pencil Bracelet is designed for individuals who appreciate conceptual jewelry, artistic expression, and meaningful design. It appeals to collectors and clients who value originality and understand the transformation of everyday objects into luxury artifacts.

What sets this design apart from other similar or resembling concepts?

What sets this design apart is its direct conceptual translation of a functional object into fine jewelry without losing its identity. The bracelet maintains the recognizability of a pencil while achieving sculptural elegance, technical precision, and wearability, making it both symbolic and functional.

How did you come up with the name for this design? What does it mean?

The name Pencil Bracelet directly reflects the origin and concept of the design. It expresses the transformation of a simple writing tool into a piece of jewelry, emphasizing clarity, simplicity, and immediate conceptual understanding.

Which design tools did you use when you were working on this project?

The process began with hand sketches to define proportions and conceptual direction, followed by digital modeling in Rhino to refine volume and structure. This was complemented by resin prototyping, wax modeling, metal casting, stone setting, and final hand-finishing in collaboration with specialized workshops in Valenza.

What is the most unique aspect of your design?

The most unique aspect is the transformation of a fully recognizable everyday object into a high jewelry bracelet while maintaining its identity. The pencil is not abstracted but preserved in its essence, including its proportions, tip, and graphite reference, translated into precious materials.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

The design was developed in collaboration with highly skilled artisans and workshops in Valenza, Italy, specializing in high jewelry production. Their expertise was essential in executing complex processes such as metal fusion, hand stone-setting, rhodium plating, and achieving precise structural balance in the final object.

What is the role of technology in this particular design?

Technology played an important role in refining geometry and proportion through digital modeling in Rhino. However, the essence of the design remains deeply manual, relying on hand sketching, wax modeling, and traditional jewelry-making techniques to preserve artistic sensitivity and craftsmanship.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

The research behind the Pencil Bracelet was primarily observational and experiential. I studied how a pencil naturally behaves when placed around the wrist, focusing on its curvature, balance, and comfort. The objective was to understand how to translate this everyday movement into a wearable object. This exploration was driven by physical modeling, iterative prototyping, and continuous refinement of proportion and ergonomics.

What are some of the challenges you faced during the design/realization of your concept?

The main challenge was achieving the correct volume and curvature so that the bracelet immediately reads as a pencil while remaining comfortable to wear. Another major challenge was the technical execution of the graphite tip, represented by a specially cut ruby, and the structural integration of materials without compromising aesthetics or ergonomics.

How did you decide to submit your design to an international design competition?

I submitted the Pencil Bracelet to an international design competition to position it within a global dialogue on contemporary jewelry design and conceptual transformation. It represents a key example of my philosophy of elevating everyday objects into art, and international recognition allows this idea to be understood within a broader creative context.

What did you learn or how did you improve yourself during the designing of this work?

This project taught me the importance of precision in translating simple forms into complex jewelry objects. I learned that maintaining identity while enhancing elegance requires extreme control of proportion and restraint. It also strengthened my understanding of how conceptual ideas must be tested physically through prototyping to achieve functional and emotional success.

Any other things you would like to cover that have not been covered in these questions?

The Pencil Bracelet represents the core philosophy of COSTIS: transforming the ordinary into the extraordinary through craftsmanship, observation, and conceptual clarity. It reflects a continuous dialogue between everyday life and high jewelry, where simple objects become carriers of meaning, identity, and artistic expression.

Ontwerpinterview

Kratistos Polshorloge · 20 vragen

The KRATISTOS WATCH is based on the principle that a watch should not only measure time, but express identity and character.

What is the main principle, idea and inspiration behind your design?

The KRATISTOS WATCH is based on the principle that a watch should not only measure time, but express identity and character. The inspiration comes from Alexander the Great, a historical figure whose legacy represents leadership, vision, and the idea of global influence. I imagined how such a personality would exist in the present day and what kind of object would reflect his presence. The result is a watch that transforms historical symbolism into contemporary design language, merging strength, precision, and meaning into a single object.

What has been your main focus in designing this work? Especially what did you want to achieve?

The main focus was to create a watch with a strong conceptual identity that goes beyond aesthetics. I wanted to achieve a design where every element carries meaning, from structure to detailing, while maintaining clarity and elegance. The goal was to translate the idea of strength and leadership into form, proportion, and mechanical expression, creating a watch that feels both powerful and refined when worn.

What are your future plans for this award winning design?

The KRATISTOS WATCH is part of a broader design ecosystem that evolves around identity-driven luxury objects. Future development focuses on expanding the concept into variations while maintaining its core philosophy of strength, simplicity, and symbolism. It is conceived as a limited edition of 323 pieces, referencing the year of Alexander’s death in 323 B.C., reinforcing its historical and collectible nature.

How long did it take you to design this particular concept?

The development process took several months of continuous refinement, from conceptual exploration to technical realization. It required careful balancing between symbolic storytelling and mechanical precision, ensuring that the final design remains coherent both visually and structurally.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

The design was not a conventional commission but an internal conceptual exploration. It originated from the question of how Alexander the Great would be represented in the modern world through a wearable object. This allowed me to combine historical narrative with contemporary luxury design, resulting in a watch that functions as both a timepiece and a symbolic artifact.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

The KRATISTOS WATCH is developed within the COSTIS / KRATISTOS brand ecosystem as an independent luxury creation. It is not a third-party product but a signature expression of my design philosophy, produced in controlled quantities with a focus on exclusivity and craftsmanship.

What made you design this particular type of work?

My background in high jewelry naturally led me toward objects that combine symbolism, precision, and emotional impact. The watch became a natural extension of my design language into horology, allowing me to apply jewelry principles to a mechanical object while maintaining narrative depth and sculptural clarity.

Where there any other designs and/or designers that helped the influence the design of your work?

The strongest influence comes from my 30-year journey in jewelry design and craftsmanship. My education at the Benvenuto Cellini Institute in Valenza and my experience in high jewelry workshops shaped my understanding of proportion, material integrity, and mechanical detail. The influence is therefore rooted in craftsmanship itself rather than specific external designers.

Who is the target customer for his design?

The KRATISTOS WATCH is designed for individuals who identify with strength, confidence, and personal expression. It is intended for modern collectors and wearers who see design as a reflection of identity rather than decoration, and who appreciate objects with conceptual depth and refined execution.

What sets this design apart from other similar or resembling concepts?

The uniqueness of the KRATISTOS WATCH lies in its fusion of symbolic narrative and structural design. The four lugs are reinterpreted as lion fangs, creating a visual and functional “grasp” of the wrist. The case references Alexander’s shield, the seconds hand becomes a sarissa spear, and the crown carries the Macedonian emblem. The case back depicts Alexander with his final words “ΤΩ ΚΡΑΤΙΣΤΩ,” meaning “to the strongest.” Every element is intentionally designed as part of a unified symbolic system.

How did you come up with the name for this design? What does it mean?

The name KRATISTOS comes from Alexander the Great’s final recorded words, “ΤΩ ΚΡΑΤΙΣΤΩ,” meaning “to the strongest.” It represents a philosophy of excellence, strength, and achievement. The name reflects the idea that greatness is not given but earned, and it defines the conceptual foundation of the entire design.

Which design tools did you use when you were working on this project?

The design process began with hand sketches, focusing on proportion, symbolism, and structural balance. This was followed by detailed refinement and collaboration with technical specialists. Physical prototyping and iterative adjustments were essential in translating conceptual ideas into a precise mechanical object.

What is the most unique aspect of your design?

The most unique aspect is the transformation of historical symbolism into functional watch architecture. Each component carries meaning: the shield-inspired case, the lion-fang lugs, the sarissa seconds hand, and the engraved royal Macedonian emblem. Together, they create a unified narrative system that merges storytelling with mechanical design.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

The KRATISTOS WATCH was developed in collaboration with highly specialized technical partners experienced in precision watchmaking and high-end mechanical production. Their expertise was essential in achieving the required level of structural accuracy, finishing quality, and mechanical reliability while maintaining the integrity of the design vision.

What is the role of technology in this particular design?

Technology ensures precision, reliability, and performance in the mechanical execution of the watch. The timepiece is powered by a Swiss-made Sellita SW300-1B automatic movement, operating at 28,800 vibrations per hour. However, the design itself remains driven by hand sketching and conceptual development, with technology serving as an enabler rather than the origin of form.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Yes, the KRATISTOS WATCH was strongly informed by in-depth qualitative research rather than quantitative data. I studied the life and legacy of Alexander the Great through historical texts and literature, and further enriched my understanding by visiting museums and consulting historians, archaeologists, and art curators. I also attended the Hong Kong Watch Fair and engaged with industry experts in Milan, New York, Los Angeles, Shanghai, and Switzerland to understand both historical context and contemporary expectations in luxury watchmaking. This combination of cultural, historical, and technical research helped define a clear insight: there is a strong demand for simple yet pioneering products that carry meaning without excess complexity. This research directly shaped the conceptual direction of the watch.

What are some of the challenges you faced during the design/realization of your concept?

One of the main challenges was avoiding the risk of creating a historically inspired object that could fall into visual cliché or kitsch. Translating such a powerful historical figure into a contemporary watch required strict control of proportion, symbolism, and restraint. Another major challenge was maintaining a balance between functional innovation and aesthetic purity, where even a millimeter of change could significantly affect the visual harmony of the design. On the technical side, the integration of the lion-fang lugs and royal symbolism into the case structure required complex, multi-stage manufacturing processes, particularly in titanium. Ensuring precision in these components while preserving elegance and wearability made this one of the most demanding aspects of the entire project.

How did you decide to submit your design to an international design competition?

I decided to submit the KRATISTOS WATCH to an international design competition in order to place the project within a global design discourse and test its relevance beyond its conceptual origins. After completing the design and production process, it was important for me to evaluate how the work communicates across different cultures and professional fields, from horology to industrial and conceptual design. International recognition also provides a platform where ideas are not judged only by commercial parameters but by their conceptual depth, execution, and originality, which is essential for a project of this nature.

What did you learn or how did you improve yourself during the designing of this work?

This project reinforced the importance of precision, restraint, and conceptual discipline in design. I learned that working with strong historical narratives requires a careful balance between interpretation and distortion, ensuring that symbolism enhances rather than overwhelms the object. It also deepened my understanding of how small technical adjustments can have significant aesthetic consequences, especially in high-precision objects like watches. Most importantly, it strengthened my ability to integrate research, storytelling, and technical execution into a single coherent design language without compromising clarity or elegance.

Any other things you would like to cover that have not been covered in these questions?

The KRATISTOS WATCH represents the convergence of history, identity, and contemporary design philosophy. It is both a functional timepiece and a symbolic artifact that expresses strength and individuality. It reflects my broader design approach at COSTIS, where every object—whether jewelry or watch—is conceived as a vessel of meaning, craftsmanship, and emotional presence.

Ontwerpinterview

Kratistos Shopper Bag Verpakking · 19 vragen

The inspiration was drawn directly from the logo of the brand “KRATISTOS”, with the letter A serving as a central element.

What is the main principle, idea and inspiration behind your design?

The inspiration was drawn directly from the logo of the brand “KRATISTOS”, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations. More specifically, the design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.

What has been your main focus in designing this work? Especially what did you want to achieve?

My main focus was to complement the packaging of the corresponding wristwatch. In fact, the shopper is immediately recognizable and creates a distinctive branding for the product.

What are your future plans for this award winning design?

This award winning design complements perfectly the award winning product, the wristwatch KRATISTOS, and as such, will always travel the world of luxury together. Moreover, it will be extended to further packaging solutions.

How long did it take you to design this particular concept?

This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I decided this concept to accompany the authentically designed wristwatch KRATISTOS, so the shopper was inspired by its logo. Particularly by the letter A which is also featured on the dial of the watch.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

This design is produced on my behalf by a specialized Italian company and entirely used for my products

What made you design this particular type of work?

I wanted my authentic wristwatch to be accompanied in an authentic and premium packaging that matched. Ready-offered solutions were not enough.

Where there any other designs and/or designers that helped the influence the design of your work?

No, the design is entirely mine.

Who is the target customer for his design?

The target customer is the buyer of the wristwatch KRATISTOS, as this is the shopper bag for the watch.

What sets this design apart from other similar or resembling concepts?

This design concept is truly distinctive. The fabric ribbon is positioned so that it becomes an organic extension of the logo, actively engaging the customer in carrying the brand message. The result is a thoughtfully conceived packaging solution that is considered as precious as the watch it contains.

How did you come up with the name for this design? What does it mean?

The design takes its name directly from the wristwatch brand, “KRATISTOS.”

Because the watch is inspired by Alexander the Great, the brand name was drawn from his final words. When asked to whom he would leave his kingdom after his death, he replied ΤΩ ΚΡΑΤΙΣΤΩ, meaning “To the Strongest.”

This historical reference became the foundation of the name KRATISTOS.

Which design tools did you use when you were working on this project?

After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.

What is the most unique aspect of your design?

The most unique aspect is the perfect alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

Yes, I provided the design, but the techical specifiacations and the implementation/realization/production was executed by a specialized renowned Italian luxury packaging company, with two generations of expertise.

What is the role of technology in this particular design?

Rough sketching was the beginning, but of course graphic design followed. Subsequently, the project was digitally rendered. We also experimented with multiple stamping techniques.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

I studied extensively paper shopping bags for other luxury brands.

What are some of the challenges you faced during the design/realization of your concept?

The main challenge was getting the shopper graphics and ribbon height to align perfectly so the A logo would appear clearly, while still keeping the bag practical and easy to carry. Another challenge was matching the exact brand color, since the large printed area, the delicate paper material, and the specific shade all required a lot of testing and fine adjustment throughout the process.

How did you decide to submit your design to an international design competition?

It is a rather genuine design, very distinctive when seen from afar, and quite challenging in its implementation. I considered that the outcome is impressive, and this is what shaped my decision.

What did you learn or how did you improve yourself during the designing of this work?

The design and execution of this project reaffirmed my belief that almost anything is possible. As a designer, I face many challenges—first in translating a vision onto paper, and then in bringing it to life through realization and production. Yet through persistence, experimentation, and resilience, even the most ambitious ideas can be transformed into reality.

Ontwerplegenda Interview

50 vragen

I am a jewelry and industrial designer trained in Valenza, Italy at the Benvenuto Cellini Institute, one of the world’s centers of high jewelry.

Could you please tell us a bit about your design background and education?

I am a jewelry and industrial designer trained in Valenza, Italy at the Benvenuto Cellini Institute, one of the world’s centers of high jewelry. I also gained experience working in major jewelry workshops, including Bulgari, where I developed a deep understanding of craftsmanship, precision, and material behavior. My background combines traditional goldsmithing, gemology, and industrial design, which later expanded into watches and conceptual objects under COSTIS.

What motivates you to design in general, why did you become a designer?

My motivation comes from observation of the world and the desire to transform ordinary objects into meaningful artifacts. Nature, movement, and human behavior are constant sources of inspiration. Design is for me a way to give form to ideas that already exist emotionally before they become physical.

Did you choose to become a designer, or you were forced to become one?

It was never a forced decision. It was a very early recognition of direction. From a young age I knew I would become a designer, and every step in my life naturally confirmed that path.

What do you design, what type of designs do you wish to design more of?

I design high jewelry, watches, and conceptual wearable objects. I am especially interested in expanding the language of objects that carry identity and symbolism, where everyday items are elevated into luxury sculptures with emotional meaning.

What should young designers do to become a design legend like you?

They should focus on depth rather than speed. Master craftsmanship, understand materials, and develop a personal language that cannot be copied. Consistency, discipline, and emotional honesty are far more important than trends.

What distinguishes between a good designer and a great designer?

A good designer solves problems. A great designer creates meaning. Great design remains relevant beyond function and becomes part of cultural memory.

What makes a good design a really good design, how do you evaluate good design?

I evaluate design through clarity, proportion, emotional impact, and technical execution. If an object feels inevitable—if it could not be designed differently—it is successful.

What is the value of good design? Why should everyone invest in good design?

Good design improves daily life and creates emotional connection with objects. It is an investment in longevity, identity, and cultural value.

What would you design and who would you design for if you had the time?

I would design more conceptual wearable systems that merge jewelry, watchmaking, and personal identity, for individuals who see objects as extensions of themselves rather than accessories.

What is the dream project you haven't yet had time to realize?

A fully immersive design ecosystem where jewelry, watch, and wearable sculpture become one interconnected language of identity and motion.

What is your secret recipe of success in design, what is your secret ingredient?

Obsessive attention to detail combined with emotional clarity. If the concept is not emotionally strong, no technical perfection can save it.

Who are some other design masters and legends you get inspired from?

I draw inspiration from classical craftsmanship traditions, historical engineering, and architects and designers who understand proportion and material truth rather than surface effect.

What are your favorite designs by other designers, why do you like them?

I admire works that combine simplicity with conceptual depth, where every detail has a reason and nothing is unnecessary.

What is your greatest design, which aspects of that design makes you think it is great?

My greatest design is the KRATISTOS WATCH because it unifies symbolism, mechanical precision, and narrative structure. It integrates historical reference through Alexander the Great with contemporary watchmaking, where every element—from the lion-fang lugs to the engraved case back—carries meaning and function simultaneously.

How could people improve themselves to be better designers, what did you do?

By studying materials deeply, working with their hands, and learning from failure. I improved through years of craftsmanship, prototyping, and constant refinement of proportion and execution.

If you hadn't become a designer, what would you have done?

Something still connected to creation, likely within art, sculpture, or architecture, because the act of shaping form has always been central to me.

How do you define design, what is design for you?

Design is the translation of invisible ideas into physical reality. It is where emotion, function, and meaning become one object.

Who helped you to reach these heights, who was your biggest supporter?

My mentors in Valenza and the workshops where I trained were fundamental. Their discipline, precision, and commitment to excellence shaped my entire approach.

What helped you to become a great designer?

Time, repetition, and craftsmanship. There is no shortcut to mastery.

What were the obstacles you faced before becoming a design master?

Balancing creative vision with technical limitations, and learning how to preserve originality without compromising feasibility.

How do you think designers should present their work?

With clarity and narrative depth. A design must be understood not only visually but conceptually.

What's your next design project, what should we expect from you in future?

Further evolution of the COSTIS ecosystem, where jewelry, watches, and wearable objects become part of a unified design language.

What's your ultimate goal as a designer?

To create objects that outlive trends and become part of personal identity.

What people expect from an esteemed designer such as yourself?

Consistency, originality, and integrity in every creation.

How does design help create a better society?

It improves emotional connection to objects and reduces disposable culture by creating meaningful, long-lasting artifacts.

What are you currently working on that you are especially excited about?

New developments within the KRATISTOS and COSTIS collections that continue to explore identity through wearable objects.

Which design projects gave you the most satisfaction, why?

KRATISTOS WATCH, PENCIL BRACELET, and KRATISTOS SHOPPER BAG, because each expresses a different dimension of the same philosophy.

What would you like to see changed in design industry in the coming years?

Less superficial trend-driven design and more emphasis on craftsmanship and meaning.

Where do you think the design field is headed next?

Toward hybrid identity systems where objects are no longer static but experiential and interactive.

How long does it take you to finalize a design project?

It depends on complexity; from several months to many years when craftsmanship and refinement are essential.

When you have a new design project, where do you start?

With a concept sketch and a strong emotional or symbolic idea.

What is your life motto as a designer?

Transform the ordinary into the extraordinary.

Do you think design sets the trends or trends set the designs?

True design creates trends rather than follows them.

What is the role of technology when you design?

Technology supports precision but does not replace conceptual thinking or craftsmanship.

What kind of design software and equipment do you use in your work?

Hand sketching, Rhino 3D, prototyping tools, and traditional jewelry workshop equipment.

What is the role of the color, materials and ambient in design?

They define emotional perception and material identity of the object.

What do you wish people to ask about your design?

Why it exists, not only how it looks.

When you see a new great design or product what comes into your mind?

How clearly it communicates its idea.

Who is your ideal design partner? Do you believe in co-design?

Yes, I believe in co-design with highly specialized craftsmen and engineers.

Which people you interacted had the most influence on your design?

Master craftsmen and mentors from Valenza and international watchmaking environments.

Which books you read had the most effect on your design?

Books on classical art, engineering, and historical biographies, especially those related to leadership and innovation.

How did you develop your skills as a master designer?

Through years of practice, repetition, and working directly with materials.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Designers, architects, and thinkers who shaped the understanding of form, structure, and meaning.

How do you feel about all the awards and recognition you had, is it hard to be famous?

They are meaningful when they confirm that a design communicates beyond its origin.

What is your favorite color, place, food, season, thing and brand?

I prefer natural tones, places with strong cultural history, and materials that age beautifully.

Please tell us a little memoir, a funny thing you had experienced as a designer?

Often people mistake conceptual prototypes for finished products, which leads to interesting conversations about design process.

What makes your day great as a designer, how do you motivate yourself?

When an idea becomes a physical object that feels inevitable.

When you were a little child, was it obvious that you would become a great designer?

Yes, the interest was present from a very early age.

What do you think about future; what do you see will happen in thousand years from now?

Design will likely merge completely with identity and technology, becoming inseparable from human expression.

Please tell us anything you wish your fans to know about you, your design and anything else?

My work is always about transformation—taking the ordinary and elevating it into something meaningful, emotional, and enduring. That is the core of COSTIS.

Ontwerperinterview

40 vragen

Yes, I have always known I wanted to become a jewelry designer. When I was six years old, I stood in front of a jewelry store window in my hometown in Greece and became fascinated by the brilliance of gemstones and the…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Yes, I have always known I wanted to become a jewelry designer. When I was six years old, I stood in front of a jewelry store window in my hometown in Greece and became fascinated by the brilliance of gemstones and the craftsmanship behind each piece. That moment defined my future.

At seventeen, I began my apprenticeship with one of Greece's leading jewelers while being accepted to the Benvenuto Cellini Institute in Valenza, Italy, where I studied jewelry design, industrial design and gemology. Working at Bulgari's main workshop during my studies gave me invaluable insight into excellence, precision and the discipline required to create exceptional objects.

Jewelry remains at the heart of everything I do. Over the years, however, my design philosophy naturally expanded into watches, packaging and luxury objects. Regardless of the discipline, I continue to pursue the same goal: creating timeless designs that combine craftsmanship, innovation and emotional resonance.

Can you tell us more about your company / design studio?

My creative journey began with COSTIS, my jewelry atelier, where for more than two decades I have designed and created exceptional jewelry for private collectors and clients around the world. From the very beginning, the focus has been on originality, sculptural form, intricate engineering and uncompromising craftsmanship. Every piece is designed around its own story, often inspired by nature, movement or the unexpected beauty of everyday objects.

Alongside this work, KRATISTOS has emerged as a new creative ecosystem where I can express the same philosophy through watches, product and packaging design. Rather than a departure from jewelry, KRATISTOS is an extension of everything I have learned throughout my career. It allows me to explore how the values of craftsmanship, symbolism and timeless design can be translated into a broader luxury universe while remaining faithful to the principles that have always defined my work.

What is "design" for you?

Design, for me, is the transformation of inspiration into matter with intention, discipline, and emotional depth. It begins with observation — of nature, of stones, of movement, of objects that already carry meaning before they are even shaped. It is the moment where intuition meets technique and becomes form.

In my practice, design is never detached from craftsmanship. It is inseparable from how something is made, how it moves, how it feels in the hand, and how it ages over time. Whether I am working on a jewel or an object for KRATISTOS, I always return to the same principles: proportion, structure, and emotional resonance.

A design is successful when it feels inevitable — as if it was always meant to exist in that exact form.

What kinds of works do you like designing most?

I am most drawn to objects that require both conceptual clarity and technical complexity, particularly jewelry that exists in three dimensions and interacts with the body through movement.

Nature has always been my strongest reference point — the sea, shells, animals, organic structures — not as literal copies, but as systems of balance, tension, and beauty. I enjoy transforming these observations into sculptural jewels that carry a sense of life within them.

At the same time, I am equally fascinated by objects that extend beyond jewelry, such as watches or packaging, where the challenge lies in creating an emotional experience through use and interaction. In both cases, what interests me is not decoration, but transformation.

What is your most favorite design, could you please tell more about it?

It is difficult to define a single favorite, because each piece is connected to a specific moment in my evolution as a designer. However, the Pencil Bracelet holds a very special meaning for me.

The pencil is the first tool of every designer — it is where everything begins. It is also deeply personal to me because it is how I learned to translate imagination into form. Transforming this humble object into a jewel was not only a conceptual idea, but also a reflection on the origin of creativity itself.

Alongside it, the KRATISTOS Watch and the KRATISTOS Shopper Bag represent different extensions of the same philosophy. The watch reflects precision and identity, with every detail carefully engineered, while the bag explores interaction and presence — how an object only becomes complete when it is used. Receiving international recognition for all three confirmed that a consistent language can exist across jewelry, timepieces, and design objects.

What was the first thing you designed for a company?

The first professional designs I created were jewelry pieces during my early years working with established workshops and clients in Greece. At that stage, I was still very young, but I was already deeply involved in translating ideas into actual pieces of jewelry, often working directly with craftsmen and stone setters.

These early experiences were essential because they taught me that design does not end with drawing. It continues through production, through problem-solving, and through collaboration with the people who bring the piece to life. I quickly understood that even the most ambitious idea must respect the reality of materials, mechanics, and execution.

This foundation shaped everything that came after, including the establishment of my own studio in Athens.

What is your favorite material / platform / technology?

Gold, particularly 18K gold, has always been my primary material because of its permanence, warmth, and ability to carry both structure and emotion. It is a material that allows for both strength and refinement, which is essential in my work.

I am also deeply drawn to gemstones — not as decorative elements, but as individual entities with character. I often travel to source stones myself because each one carries a specific identity that can define an entire design.

Despite working in a highly technical field, I still rely heavily on traditional methods. Hand sketching remains essential, and I often create wax models myself to understand volume and proportion in three dimensions. For me, technology is a support tool, but never a replacement for direct material understanding.

When do you feel the most creative?

Creativity for me is not a fixed moment but a continuous state of observation. It often emerges when I am disconnected from the desk — while traveling, visiting stone markets, or simply observing nature.

Many ideas begin with a single detail: the structure of a shell, the movement of water, or the unexpected color combination of a gemstone. These moments create a kind of internal dialogue where an object begins to form before it is consciously designed.

I feel most creative when I am in a state of openness, without pressure to produce, but with full attention to what surrounds me.

Which aspects of a design do you focus more during designing?

The starting point is always the concept — the idea that gives meaning to the object. Without it, form alone has no lasting value.

After that, I focus heavily on structure and proportion, especially in three-dimensional pieces where balance and weight distribution are critical. In jewelry, even a fraction of a millimeter can change the entire experience of wearing a piece.

Finally, I focus on detail — not as decoration, but as integrity. The way a mechanism moves, the way a surface reflects light, the way a piece feels when touched. These invisible decisions define the true quality of the work.

What kind of emotions do you feel when you design?

Designing is a process that combines intensity and focus with a sense of discovery. There is always a moment of uncertainty at the beginning, when an idea exists only as a feeling or a visual impression. Transforming that into something real is both challenging and deeply engaging.

I often experience a strong sense of concentration, almost like entering a different state where time becomes secondary. At the same time, there is excitement in solving problems and finding unexpected solutions during the process.

Above all, there is a sense of fulfillment in giving form to something that did not exist before, knowing it will eventually become part of someone’s life.

What kind of emotions do you feel when your designs are realized?

When a design is finally realized, the strongest emotion is a combination of relief, satisfaction, and curiosity. Relief, because the journey from idea to execution is always complex and full of technical challenges. Satisfaction, because seeing an object fully come to life confirms that the concept was strong enough to survive the process. And curiosity, because the finished piece often reveals details that were not fully visible during the design phase.

In jewelry especially, the moment a piece is completed and set with stones is very powerful. It is the point where craftsmanship, materials, and vision align. At that moment, the object stops being a drawing or an idea and becomes something that exists independently in the world.

What makes a design successful?

A successful design is one that feels inevitable and complete, where nothing can be added or removed without disturbing its balance. It must combine clarity of concept with precision of execution.

In my experience, success is not defined by complexity, but by coherence. A piece of jewelry or an object becomes successful when its proportions, materials, and purpose are aligned with a clear idea. It should communicate instantly, even without explanation, yet reveal more depth the longer it is observed or used.

Longevity is also essential. A successful design should remain relevant and meaningful over time, beyond trends or temporary aesthetics.

When judging a design as good or bad, which aspects do you consider first?

The first aspect I consider is intention. I always try to understand why a design exists and what idea it is trying to express. Without a strong intention, even a visually impressive object can feel empty.

After that, I look at proportion and coherence. In jewelry especially, the relationship between scale, volume, and wearability is crucial. Finally, I evaluate execution — the quality of craftsmanship, attention to detail, and how the materials have been handled.

For me, a “good” design is not necessarily the most complex one, but the one where concept, form, and execution are fully aligned.

From your point of view, what are the responsibilities of a designer for society and environment?

A designer has a responsibility to create objects that add value rather than excess. In a world where production is often driven by speed and quantity, I believe the role of the designer is to slow down the process and focus on meaning, durability, and craftsmanship.

From a material perspective, especially in jewelry, responsibility also means respecting resources and ensuring that what is created is intended to last, both physically and emotionally.

Beyond sustainability in the technical sense, I believe there is also a cultural responsibility: to preserve craftsmanship, to support skilled artisans, and to maintain a connection between creation and human touch.

How do you think the "design field" is evolving? What is the future of design?

Design is increasingly moving toward experience rather than object alone. People are no longer satisfied with simply owning something; they want to feel a connection to it, to understand its story and process.

At the same time, there is a growing appreciation for authenticity and craftsmanship, especially in luxury design. I believe the future will belong to designers who can combine traditional skills with contemporary thinking, creating objects that are both meaningful and technically refined.

In my own work with KRATISTOS, I see this evolution clearly: design becomes a complete language that extends beyond the object itself into interaction, narrative, and identity.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

My work has been presented in various international contexts over the years, particularly through private presentations, retail collaborations, and design events rather than traditional large-scale exhibitions.

At this stage, I am more focused on developing a coherent body of work across jewelry, watches, and KRATISTOS objects before defining a formal exhibition format. The next step will likely be a more curated presentation where all these disciplines can be experienced as part of a single universe rather than separate categories.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Inspiration comes primarily from nature and observation. I have always been fascinated by organic structures — shells, waves, animals, and natural geometries that combine beauty with logic.

Gemstones are also a constant source of inspiration. Often, a stone itself suggests the direction of a design through its color, shape, or internal character. In many cases, the design evolves around the stone rather than the other way around.

Travel also plays an important role, especially visiting stone markets and workshops, where direct contact with materials and craftsmanship keeps creativity grounded and real.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

My design style is sculptural, detail-oriented, and deeply influenced by nature. I am particularly interested in three-dimensional forms and complex structures that require both conceptual thinking and technical execution.

Rather than following a fixed aesthetic, I prefer to allow each project to develop its own identity based on its concept and materials. However, there is always a consistent underlying language: precision, balance, and a strong focus on craftsmanship.

My approach is very hands-on. I still sketch manually and often build wax models myself to understand how a piece behaves in space before it is produced.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I divide my time between Greece and Italy, two countries that have had a strong influence on my work in different ways. Greece provides a cultural connection to nature, light, and simplicity, while Italy, particularly Valenza, represents technical excellence and deep craftsmanship in jewelry making.

This combination has been essential in shaping my design philosophy. It allows me to balance conceptual freedom with production discipline.

Working between these environments also creates a healthy contrast between inspiration and execution, which is very important in my creative process.

How do you work with companies?

I approach collaborations as a dialogue rather than a transaction. Whether working with workshops, manufacturers, or partners, the most important aspect is alignment on vision and quality standards.

In jewelry, I am very involved in every stage of the process, from concept to final execution, often working closely with artisans and stone setters. With KRATISTOS projects, the same principle applies, especially when dealing with packaging and product development.

Strong results always come from mutual understanding between creative direction and technical expertise.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies should look for alignment in vision rather than only evaluating style or portfolio. A good collaboration depends on shared understanding of values such as quality, consistency, and long-term thinking. When selecting a designer, it is important to assess not only the final outcome of past work, but also the depth of thought behind it and the ability to translate concepts into reality. The most successful collaborations happen when companies trust the designer’s creative direction while maintaining an open and constructive dialogue throughout the process.

Can you talk a little about your design process?

My design process always begins with observation and idea formation, often inspired by nature, a gemstone, or an unexpected detail in everyday life. This is translated into hand sketches, where the first structural decisions are made. From there, I move into three-dimensional exploration, often working with wax models to understand volume, proportion, and movement. In jewelry especially, this step is essential. The process continues with close collaboration with craftsmen and technicians to ensure the idea is executed with precision. Throughout all stages, I remain closely involved to ensure that the original concept is preserved.

What are 5 of your favorite design items at home?

At home, I am drawn to objects that carry simplicity, material honesty, and craftsmanship. This includes handmade ceramics, natural stone objects, books on art and architecture, vintage tools that reflect traditional making processes, and personal sketches or prototypes from my own work. I prefer objects that are meaningful rather than decorative, and that reflect a clear connection between idea, material, and execution. Each of these items reminds me of the importance of authenticity in design.

Can you describe a day in your life?

My days are divided between creative work, technical development, and communication with workshops and collaborators. Mornings are usually dedicated to design thinking, sketching, or reviewing ongoing projects. Later in the day, I often focus on production, working closely with artisans in Valenza or reviewing samples and prototypes. Travel is also a constant part of my routine, especially when sourcing gemstones or visiting production sites. Despite the structure, every day remains open to unexpected inspiration, which is an essential part of my process.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Young designers should focus on developing patience, discipline, and observation skills. It is important to understand that design is not only about ideas, but about execution and craftsmanship. Learning how things are made is just as important as learning how to imagine them. I would also advise young designers to stay curious and to look beyond trends, focusing instead on developing a personal language that reflects their own way of seeing the world.

From your perspective, what would you say are some positives and negatives of being a designer?

One of the greatest positives is the ability to transform ideas into tangible objects that can exist in the world and become part of someone’s life. It is a profession that constantly engages creativity and problem-solving. On the other hand, it can be demanding because it requires constant attention to detail and responsibility for both concept and execution. The process is often long and complex, especially in fields like jewelry where precision is critical, but the outcome makes it deeply rewarding.

What is your "golden rule" in design?

My golden rule is that every element must have a reason to exist. If something cannot justify its presence in terms of concept, structure, or function, it does not belong in the final design. This principle helps maintain clarity and prevents unnecessary complexity. It also ensures that the final object remains coherent and focused, regardless of how complex the process behind it may be.

What skills are most important for a designer?

A designer must combine creativity with discipline. Technical understanding is essential, especially in fields like jewelry, where material behavior and craftsmanship directly influence the outcome. Observation skills are equally important, as inspiration often comes from subtle details in nature or everyday life. Finally, communication and collaboration skills are crucial, since design is rarely a solitary process and often involves working closely with artisans, engineers, and clients.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I primarily rely on traditional tools such as pencils, sketchbooks, and wax modeling instruments, which allow me to explore form and proportion in a direct and tactile way. In jewelry design, physical modeling is essential for understanding three-dimensional behavior. I also work closely with specialized craftsmen and workshops in Valenza, where technical expertise plays a key role in production. While digital tools are available, my process remains deeply rooted in hand-based exploration and material understanding.

Designing can sometimes be a really time consuming task, how do you manage your time?

Time management in my work is closely linked to the nature of each project. I divide my attention between design development, production supervision, and sourcing materials. Flexibility is essential because creativity and production do not always follow a fixed schedule. I prioritize deep focus during design phases and structured coordination during production stages. Travel also plays an important role, especially when working with international workshops or selecting gemstones, so adaptability is key in maintaining balance.

How long does it take to design an object from beginning to end?

The timeline varies significantly depending on the complexity of the piece. In jewelry, especially three-dimensional or technically complex designs, the process can take several months from the initial idea to final execution. It involves sketching, model making, prototyping, and close collaboration with craftsmen and stone setters. Some projects evolve quickly when the concept is very clear, while others require continuous refinement to achieve the right balance between form, function, and emotion. I never rush the process, because precision and quality cannot be accelerated without compromise.

What is the most frequently asked question to you, as a designer?

One of the most frequent questions I receive is where my inspiration comes from. People are often curious about how ideas are formed, especially in jewelry design. My answer is always that inspiration is not a single moment but a continuous process of observation. It comes from nature, gemstones, movement, and everyday objects that carry unexpected beauty or structure. It is less about searching for inspiration and more about being attentive to what already exists.

What was your most important job experience?

One of the most formative experiences in my career was my time at the Benvenuto Cellini Institute in Valenza, combined with my apprenticeship at Bulgari’s main workshop. Being exposed to such a high level of craftsmanship at an early stage shaped my understanding of precision, discipline, and quality standards. Later, building my own atelier in Athens and working directly with international clients was equally important, as it taught me independence, responsibility, and how to translate creative vision into a sustainable practice.

Who are some of your clients?

My clients have always been private collectors and individuals who are drawn to unique, one-of-a-kind jewelry rather than mass-produced pieces. Over the years, I have worked with an international clientele across Greece, Europe, the United States, and other regions. Many of them are collectors who appreciate craftsmanship, unconventional design, and pieces that carry a strong identity. The relationship with clients is often very personal, as many commissions involve creating something deeply meaningful and tailored specifically to them.

What type of design work do you enjoy the most and why?

I enjoy designing three-dimensional jewelry pieces that require both conceptual depth and technical complexity. These are the works where craftsmanship and creativity meet most intensely. I am particularly interested in pieces that incorporate movement, structural engineering, and unexpected transformations of natural or everyday forms. I also enjoy projects within KRATISTOS where design extends beyond jewelry into watches and objects, as they allow me to explore how ideas can be expressed across different scales and functions.

What are your future plans? What is next for you?

My focus moving forward is to continue developing KRATISTOS as an evolving luxury ecosystem that connects jewelry, watches, and design objects under a unified philosophy. At the same time, COSTIS jewelry will remain at the core of my work, continuing to explore sculptural, complex, and highly crafted pieces. The future is about expanding this dialogue between disciplines while maintaining the same standards of craftsmanship and individuality that define my work today.

Do you work as a team, or do you develop your designs yourself?

Design is a highly personal process for me, especially in the early stages where ideas are formed and translated into sketches and models. However, execution is always a collaborative effort. I work closely with highly skilled craftsmen, stone setters, and workshops, particularly in Valenza, where technical excellence is essential. This collaboration is fundamental, as it allows the idea to evolve into its final form while preserving its original intent.

Do you have any works-in-progress being designed that you would like to talk about?

I am continuously working on new jewelry pieces under COSTIS, exploring sculptural forms inspired by nature and movement, as well as new developments within KRATISTOS that expand the relationship between object and experience. These include watches and design objects where interaction plays a central role in the final perception of the piece. Each project is treated as part of a larger ongoing exploration rather than isolated work.

How can people contact you?

People can reach out through my official studio channels under COSTIS for jewelry inquiries and through KRATISTOS for design-related projects. Both platforms represent different expressions of the same creative philosophy, and inquiries are usually directed based on the nature of the project. Direct communication remains an important part of my practice, especially for bespoke and collaborative work.

Any other things you would like to cover that have not been covered in these questions?

What I would like to emphasize is that design, for me, is always about connection — between idea and material, between object and user, and between tradition and innovation. Whether through COSTIS jewelry or KRATISTOS design objects, my goal is to create work that feels authentic, meaningful, and enduring. I believe the value of design lies not only in how it looks, but in how it continues to live in the hands and lives of those who experience it.

Groot Interview

Kratistos Shopper Bag Verpakking · 10 vragen

The idea crystallized when observing how a bag is lifted, where tension naturally completes a form. The letter A was already part of the logo, so this moment revealed how it could be activated rather than redesigned.

The Kratistos Shopper Bag Packaging achieves something genuinely rare in luxury packaging design: it transforms the everyday act of carrying a bag into a moment of brand revelation, with the fabric handle completing the iconic letter A only when the bag is lifted and held. Could you walk us through the precise moment this interactive concept crystallized in your mind, and what it was about the letterform itself that made you believe it could carry the full symbolic weight of the brand identity so dynamically?

The idea crystallized when observing how a bag is lifted, where tension naturally completes a form. The letter A was already part of the logo, so this moment revealed how it could be activated rather than redesigned. By allowing the fabric handle to complete the letter when in use, the identity becomes active rather than printed. It transforms branding into experience, where meaning is revealed through action, proportion, and physical engagement rather than passive viewing. Since Kratistos exists as a very distinct timepiece, the watch could never be carried in an ordinary shopper, so the packaging had to become an extension of the identity itself.

One of the most compelling aspects of the Kratistos Shopper Bag Packaging is how it reframes a functional object as a participatory branding experience rather than a passive container, a direction that resonates deeply with designers and brand strategists working in an era of increasingly experiential retail. In what ways did your research into the packaging traditions of other luxury brands ultimately push you toward this decision to build a design that only fully reveals itself through the customer's own gesture of carrying it?

My research into luxury packaging showed a consistent pattern: even the most prestigious brands focus on premium materials and refinement, but rarely on interaction. I did not find any relevant example where the act of carrying itself becomes part of the design language. High-end watch packaging, in particular, remains passive—beautiful but not engaging.As a designer, not a marketer, my focus was not on communication strategy but on form, function, and experience. However, I can direct these design forces to serve a clear purpose when needed. This led me to a solution where the object only completes itself through use. The packaging is not a container, but a trigger for meaning, activated by the customer’s gesture of carrying it.

The Kratistos Shopper Bag Packaging employs hot stamping techniques to achieve the Tyrrenian Bordeaux logo color against a titanium-inspired gray background, a process that required extensive experimentation given the sensitivity of the paper material and the demands of large-surface color coverage. Could you describe how this rigorous technical process deepened your understanding of material behavior in luxury packaging production, and what broader implications this knowledge might hold for designers who aspire to this level of chromatic and material precision?

Working with hot stamping revealed how sensitive paper is as a living material, where small variations in pressure, temperature, or timing can shift the final result. The Tyrrhenian Bordeaux was particularly challenging to develop, requiring multiple samples and tests to achieve the right hue, reflection, and depth in combination with the titanium-inspired gray. The two colors behaved differently in swatches compared to large printed surfaces, where scale changes perception significantly.This process reinforced that chromatic precision in luxury packaging is never just visual, but a material negotiation. Designers must understand how materials respond physically, not only how colors appear on screens. For me, it confirmed that control in production comes from respecting material behavior rather than forcing it, a principle that applies across all high-precision design work.

The Kratistos Shopper Bag Packaging stands at a fascinating intersection of jewelry craftsmanship and packaging design, two disciplines that share a profound commitment to precision, material integrity, and the emotional response of the person receiving the object, and the Iron A' Design Award recognition from the A' Packaging Design Award category, part of one of the most internationally recognized design competitions organized since 2008, acknowledges exactly this kind of multidisciplinary excellence. How do you feel that your formation as a jewelry designer, shaped by years of working with intricate three-dimensional forms at the Benvenuto Cellini Institute and beyond, fundamentally altered the standards of craft and the design language you brought to the Kratistos Shopper Bag Packaging?

My training as a jewelry designer fundamentally shaped the Kratistos Shopper Bag. Jewelry teaches you to think beyond appearance and focus on proportion, precision, material behavior, and emotional impact. At the Benvenuto Cellini Institute, I learned that every detail contributes to the object's perceived value. I applied the same mindset to the packaging, treating it as a crafted object rather than a container. The folds, structure, finishes, and tactile experience were designed with the same discipline used in jewelry, creating a package that communicates permanence, refinement, and identity.

The central technical challenge of the Kratistos Shopper Bag Packaging was achieving precise alignment between the printed graphics and the exact height of the fabric ribbon handle so that the letter A logo is only completed correctly when the bag is carried in a natural, upright position. Could you take us through the full iterative testing process, from early paper prototypes to the final samples produced in collaboration with the Italian luxury packaging manufacturer, and describe how each round of experimentation reshaped your understanding of what this design truly demanded?

The process began with simple paper mock-ups to study proportions and the interaction between the printed graphics and the ribbon handle. Early tests revealed that even millimetric variations in handle height altered the completion of the A logo. Through multiple iterations with the Italian manufacturer, we refined printing positions, ribbon height, width and placement, and assembly tolerances. Each prototype taught us that the concept depended not only on graphic design but on manufacturing precision. The final result emerged from aligning design intent with craftsmanship at every stage.

The Kratistos Shopper Bag Packaging draws its foundational inspiration from the letter A, not merely as a typographic mark but as a symbol of new beginnings and excellence that you have described as perfectly aligned with the aspirations of the brand. What deeper philosophical or symbolic layers were you consciously embedding into the Kratistos Shopper Bag Packaging beyond the visual logo reveal, and how did the meaning of that letterform influence decisions about material selection, color palette, and the structural proportions of the bag throughout the design process?

For me, the letter A represented more than a logo; it embodied origin, aspiration, achievement, and the pursuit of excellence. It also carries a strong brand recognition function, as the A is a registered element of the watch's identity and is engraved on the watch case itself. I wanted the bag to extend this visual language beyond the product. The letter's geometry informed the proportions and balance of the design, while the restrained palette and premium materials expressed timeless quality. The logo reveal became a metaphor for discovery, where interaction completes both the symbol and the brand story.

The Kratistos Shopper Bag Packaging took approximately eight months to realize, beginning in Athens and concluding in Alessandria, Italy, with production entrusted to a luxury packaging manufacturer carrying two generations of expertise in the field. Reflecting on that journey across two countries and two distinct creative cultures, what were the most unexpected insights you gained about the relationship between conceptual vision and the physical realities of high-end production, and how did those insights ultimately make the Kratistos Shopper Bag Packaging a stronger and more resolved design than what you had originally conceived?

One of the most valuable insights was realizing that a strong concept is only the beginning; its success depends on how precisely it can be translated into reality. The journey from Athens to Alessandria highlighted the importance of strategic partnerships and strong collaboration. Working closely with a luxury packaging manufacturer with generations of expertise allowed the project to benefit from both creative vision and technical mastery. The greatest challenge was preserving the original concept through every production stage, as the design relied on exceptional precision and very tight tolerances. Rather than altering the vision, this collaborative process made it possible to realize it exactly as I had envisioned from the beginning, despite the complexity of bringing it to life.

What is particularly striking about the Kratistos Shopper Bag Packaging is that the design is, in a sense, incomplete when resting on a surface, because it only becomes a fully formed brand statement the moment a person picks it up and carries it, making the human gesture itself a co-author of the logo. In your view, what does this deliberate incompleteness reveal about the evolving relationship between packaging design and the people who animate it, and do you believe this participatory design philosophy could reshape how luxury brands think more broadly about the moment of customer contact?

The deliberate incompleteness of the design reflects a broader shift in luxury, where brands increasingly rely on customers becoming part of the experience rather than simply consuming it. The Kratistos Shopper Bag only reveals its complete identity when carried, making the customer an active participant in the brand expression. The human gesture literally completes the logo, transforming packaging into an interactive experience. I believe this approach represents an important direction for luxury brands, where engagement, personalization, and emotional connection are becoming as valuable as the product itself. The most memorable luxury experiences are no longer created solely by the brand, but through the interaction between the brand and its audience.

Looking ahead, the principles embedded in the Kratistos Shopper Bag Packaging, particularly the idea that a package can achieve its fullest identity only through user interaction, represent a genuinely forward-thinking proposition for luxury branding. How do you envision these principles influencing the direction of your future design projects, and what larger vision for communication design are you beginning to develop as a result of what you discovered while creating the Kratistos Shopper Bag Packaging?

The Kratistos Shopper Bag Packaging reinforced my belief that luxury design is moving toward experiential identity, where meaning is completed through interaction rather than static presentation. Moving forward, I intend to deepen this principle across future projects, always adapting it to the nature of each object I create, which will primarily be jewelry. In that context, the idea of interaction becomes even more intimate and tactile, as jewelry is already worn, touched, and lived with. This shifts communication design into a more narrative and participatory space, where the customer becomes a co-creator of meaning through experience. Ultimately, my vision is to develop design systems where every object extends the brand story through use, presence, and personal connection.

For design enthusiasts who admire the Kratistos Shopper Bag Packaging, the Japanese-type closure, the gros grain fabric handles dyed to match the interior lining, the satin opaque surface treatment at the points of written detail, and the precisely engineered dimensions of 330mm by 220mm by 300mm all suggest an almost obsessive attentiveness to the sensory experience of both carrying and opening the bag. Could you describe the hierarchy of these tactile and visual decisions as you lived through them during the design process, and explain how each material and structural choice in the Kratistos Shopper Bag Packaging was made to serve not only aesthetic appeal but the deeper goal of making the brand feel physically present, and personally meaningful, in the hands of the person holding it?

The design process was guided by a clear hierarchy where structure came first, followed by materiality, and finally surface expression. The Japanese-type closure defined the ritual of opening and set the tone for precision. The gros grain handles, matched to the interior lining, created continuity between exterior and interior experience. The satin opaque finish was used selectively to highlight written details and control visual focus. The dimensions were engineered to ensure balance and presence in hand. Every decision served the same goal: to make the brand physically tangible, intimate, and present through touch, weight, and interaction.

Groot Interview

Pencil Collection Armband · 10 vragen

What I feel is often overlooked in the Pencil Collection Bracelet is that it is not simply a conceptual transformation of a writing tool into jewelry, but a study in restraint, precision, and recognition.

The Pencil Collection Bracelet has already earned admiration for its audacious concept of sculpting a familiar writing instrument into a wearable object of extraordinary refinement, and receiving the Iron A' Design Award in the A' Jewelry Design Award category speaks to the piece's remarkable standing among international design professionals. Is there a dimension of the Pencil Collection Bracelet that you feel has not yet been fully appreciated by the public, and that you would most want collectors, wearers, and design enthusiasts alike to truly understand about what sets this piece apart in your creative body of work?

What I feel is often overlooked in the Pencil Collection Bracelet is that it is not simply a conceptual transformation of a writing tool into jewelry, but a study in restraint, precision, and recognition. I have always used the pencil as my primary means of creation, and here I have turned that personal instrument into a piece of jewelry that carries my own creative identity.The reference is not nostalgic or literal, but distilled into form, proportion, and surface language. I also see it as a bridge between everyday creativity and high jewelry craftsmanship, where something universally familiar is elevated without losing its essence. For me, its distinction lies in its immediate recognition: it functions almost like a personal trademark, an object that reflects my design philosophy instantly, while still revealing deeper layers through material, weight, and touch.

Fine jewelry lovers are increasingly drawn to pieces that carry a deeply personal narrative, and the Pencil Collection Bracelet is rooted in your own identity as both a jewelry designer and a visual artist who creates drawings with a pencil as his primary tool. In what ways does the Pencil Collection Bracelet function as a self-portrait, and how do you hope the people who wear it connect emotionally with that intimate autobiographical dimension embedded within the design?

The Pencil Collection Bracelet functions as a self-portrait because it originates directly from the tool I use to think, sketch, and design. The pencil is not a reference—it is the starting point of every idea I create, so transforming it into jewelry is a way of embedding my own creative process into physical form. It reflects identity through action, discipline, and repetition rather than symbolic decoration.In that sense, it is not an image of me, but a trace of how I work. It captures the moment before design becomes object, when thought is still raw and direct. That is why I see it as autobiographical, not in narrative terms, but in process.For those who wear it, I don’t expect a literal reading of this story, but a recognition of intention. The idea that creativity itself can be worn, carried, and lived with. I hope it creates an emotional link not only to my process, but to their own—whether they design, write, think, or build. In time, it should stop being about my pencil, and become a mirror for their own act of creation.

The Pencil Collection Bracelet bridges digital three-dimensional modeling with hand stone-setting, resin prototyping, fusion, and rhodium plating, uniting computational precision with the irreplaceable nuance of artisanal workshop tradition. How did the dialogue between digital design tools and traditional hand craftsmanship specifically determine the sculptural volume and proportion of the Pencil Collection Bracelet, and what does this hybrid methodology reveal about where the future of high jewelry creation is heading?

The Pencil Collection Bracelet was shaped through a dialogue between digital precision and hand craftsmanship. 3D modeling allowed rapid exploration of volume, proportion, and structural balance around the wrist, offering speed and technical clarity. However, digital tools are only as accurate as the intent behind them: if the initial volumes, thicknesses, and spatial relationships are not correctly defined, the outcome can easily become over-engineered or visually flat, despite technical accuracy.It was only through iteration—moving between digital studies and physical prototypes in resin, stone-setting, and metal finishing—that the design gained its final tension and human presence. The workshop introduced resistance, subtle irregularities, and material behavior that no screen can fully predict.This hybrid process shows that the future of high jewelry is not about replacing craftsmanship with technology, but about using both with discipline. Digital tools accelerate creation, but only clear artistic direction and hands-on refinement ensure that the final object has emotional depth as well as technical precision.

The Pencil Collection Bracelet speaks simultaneously to conceptual art lovers who appreciate the transformation of an ordinary object and to fine jewelry connoisseurs who demand exceptional material execution, while also raising a broader cultural conversation about how the most humble tools of creativity can be reborn as objects of luxury. What is it about the pencil as both a form and a symbol that you believe carries universal resonance across diverse audiences, and how did the design language of the Pencil Collection Bracelet translate that resonance into something physically and emotionally compelling to wear?

The pencil resonates universally because it is one of the first tools through which people express thought, imagination, and identity. It represents the origin of ideas rather than their final form, carrying simplicity, familiarity, and creative potential. In the Pencil Collection Bracelet, this essence is translated not through literal imitation, but through distilled form, proportion, and rhythm, where the object is reduced to its core visual and tactile language and elevated into a refined sculptural piece.The design focuses on balance, tactility, and material clarity so that recognition is immediate, yet the emotional reading develops over time through wear. This same mentality defines the entire collection: every piece begins with an ordinary object and is reinterpreted through restraint and refinement, transforming the familiar into something intimate, wearable, and emotionally charged without losing its original identity.

Among the most technically demanding aspects of the Pencil Collection Bracelet was achieving the precise volume of a rolled pencil so that the finished piece immediately and instinctively evokes the actual object on the wrist, alongside the challenge of cutting and setting a ruby specifically to replicate the graphite tip. How did resolving these intricate perceptual and technical challenges reshape your understanding of what wearable sculpture can demand from a designer, and what did the process teach you about the relationship between illusion, proportion, and craftsmanship in jewelry?

What appears simple and trivial is often the most difficult to achieve, sometimes even more demanding than complex designs. Pure volumes require absolute precision, because even the slightest imbalance can break the entire perception of the object. In this sense, volume becomes the core language of design—it can make or destroy the clarity and identity of a piece.At the same time, a design must always be translated into something safe and comfortable to wear. Many concept-driven pieces fail at this stage, remaining visually interesting but impractical, uncomfortable, or even unsafe in real use. True wearable sculpture must therefore resolve both challenges simultaneously: it must achieve visual clarity through proportion while ensuring ergonomics, stability, and ease of wear. Only when these two aspects are fully aligned does a design become both meaningful and truly functional.

The creative journey of the Pencil Collection Bracelet began with a sketch in Athens in September 2012 and reached completion in Valenza, Italy, in May 2023, a span of more than a decade during which the concept was refined, tested, and ultimately realized at the highest level of material quality. Could you describe the pivotal turning points within that long arc of development, and explain how the vision for the Pencil Collection Bracelet evolved from those initial rough sketches into the precisely engineered and gemstone-set piece that ultimately earned recognition from the A' Design Award jury?

The initial sketches in Athens in 2012 were purely conceptual, focused on capturing the essence of a writing tool-a pencil rather than defining a wearable object. The first major shift came when the idea was translated into 3D, revealing the importance of precise volume and proportion for immediate recognition on the wrist. Later, prototyping exposed the necessity of refining comfort, balance, and structural safety, as the piece had to function as both sculpture and jewelry. The final stage in Valenza introduced high-level craftsmanship, where gemstone setting, finishing, and material execution resolved the concept into its definitive form. The custom-made gem, serving as the pencil tip, was definitely a challenging point.

The Pencil Collection Bracelet was brought to completion in time for an important launch through a prestigious luxury retail platform in the United States, marking a significant moment in the international trajectory of your brand. Looking ahead, how do you envision the core philosophy behind the Pencil Collection Bracelet, that of discovering the extraordinary within the most ordinary of forms, continuing to shape the direction of your future collections, and in what ways do you see this distinctive design language growing as your work reaches new global audiences?

The Pencil Collection Bracelet established a core philosophy that continues to define my work: revealing the extraordinary within the most ordinary forms. Its launch through a prestigious luxury retail platform in the United States, along with editorial recognition in publications such as Vogue Gioiello and Vogue China, confirmed the universality of this approach.Looking ahead, this language will continue to guide my collections, where everyday objects become starting points for refined sculptural interpretations. I am consistently drawn to familiar forms because they already carry emotional memory and collective recognition. The goal is not to transform them beyond recognition, but to distill them into precise, wearable expressions of meaning.As this body of work reaches new global audiences, I see this design philosophy expanding into a coherent visual language defined by clarity, and conceptual depth. Each new piece will continue this dialogue between the ordinary and the exceptional, reinforcing a signature approach where familiarity becomes a foundation for innovation and distinctiveness.

The Pencil Collection Bracelet unites conceptual depth, personal narrative, sculptural ambition, and technical mastery in a single object, and its recognition through the A' Jewelry Design Award, one of the most respected international design competitions, reflects how powerfully the piece communicates across both artistic and professional communities. Bringing together everything that the Pencil Collection Bracelet represents, from its decade-long gestation to its role as a statement about art and everyday life, what is the single most important idea or message you hope this work leaves behind for the broader design community and for future generations of jewelry makers?

The most important message I hope the Pencil Collection Bracelet leaves behind is that meaningful design begins with the familiar. Ordinary objects are not limitations, but foundations for deeper interpretation. When approached with discipline and technical precision, they can become vessels for personal narrative.For future generations of jewelry makers, I hope it reinforces that concept alone is not enough; it must be supported by execution, comfort, and material integrity. True innovation lies in transforming recognition into emotion, and familiar pieces into long-lasting jewelry with emotional significance through impeccable craftsmanship.

What I find particularly captivating about the Pencil Collection Bracelet is the quietly placed ruby at the back of the piece, referencing the end of the red graphite in a detail so subtle that many wearers may never consciously register it, yet one that reveals a level of conceptual commitment that goes far beyond surface aesthetics. What guided your decision to embed this hidden narrative detail within the Pencil Collection Bracelet, and how do you think about the tension between the visible spectacle of precious stones and the private, almost secret layers of meaning that you weave into your jewelry?

All jewelry carries the visible spectacle of precious stones, but true quality is defined by what is not immediately seen. A gem can capture attention at first glance, yet it is often the hidden details—the interior settings, the unseen finishing, the precision of construction—that reveal the real level of craftsmanship. These are the elements that distinguish high jewelry from commercial pieces. They are rarely noticed in the moment, but they determine longevity, integrity, and refinement.Since every pencil has its graphite end, the bracelet should also carry its own. The concealed ruby acts as that natural conclusion, a quiet reference to origin and function, completing the form in a way that is felt rather than immediately read.

For those who study the intersection of fine craftsmanship and sculptural art, the Pencil Collection Bracelet presents a fascinating paradox, that of an object weighing over sixty grams of eighteen-karat white gold set with diamonds and rubies, which must nonetheless carry the visual and emotional lightness of a simple pencil resting gently around the wrist. How did you navigate the balance between the dense material reality of precious metal and gemstones and the perceptual delicacy that the Pencil Collection Bracelet needed to communicate, and what principles of proportion, form, and tactile experience guided those fundamental design decisions?

The key challenge was to reconcile material density with visual lightness. High jewelry is ultimately about the substance of material, yet its perception must feel effortless. In this case, the setting was engineered to feel almost like silk against the skin, achieved through extreme refinement of finishing and contact surfaces. Eighteen-karat gold and gemstones carry inherent weight and presence, so the design relied on proportion, balance, and uninterrupted flow to create an illusion of simplicity without compromising structure.Mathematical principles and proportional analogies were used throughout the process to calibrate curvature, distribution of mass, and visual rhythm around the wrist. Every millimeter was considered as part of a larger system of relationships rather than isolated form. The result is a piece where physical weight is undeniable, but perceived experience remains light, harmonious, and controlled—reflecting both precision engineering and the discipline of high jewelry craftsmanship.

Groot Interview

Kratistos Polshorloge · 10 vragen

What I am most proud of in the Kratistos Wrist Watch is the seamless fusion of symbolism and engineering. The lion’s fang lugs are the clearest expression of this philosophy.

The lion's fang lugs of the Kratistos Wrist Watch represent one of the most striking fusions of functional engineering and royal symbolism in contemporary watch design, physically anchoring the strap to the wrist with a gesture that is simultaneously mechanical and metaphorical. What aspect of the Kratistos Wrist Watch are you most proud of, and how do you believe this particular achievement distinguishes the timepiece within the broader landscape of historically inspired horology?

What I am most proud of in the Kratistos Wrist Watch is the seamless fusion of symbolism and engineering. The lion’s fang lugs are the clearest expression of this philosophy. They are not decorative elements applied to the watch; they are structural components that secure the strap while embodying strength, sovereignty, and protection. In many historically inspired timepieces, symbolism is confined to engravings or visual references. In the Kratistos, symbolism becomes part of the architecture itself.What distinguishes the watch is that it does not simply replicate history. Rather than creating a piece that belongs in a museum, we sought to transform timeless ideals into a contemporary object meant to be worn and experienced. The lion’s symbolism of courage and authority is reinterpreted through modern craftsmanship and precision engineering. Every detail serves both a functional and symbolic purpose, creating a watch that honors heritage while establishing a distinct identity of its own.

Watch collectors and enthusiasts are increasingly drawn to timepieces that carry narrative depth alongside technical precision, and the Kratistos Wrist Watch speaks directly to this desire by embedding Macedonian history into every sculptural detail. How does the Kratistos Wrist Watch address this growing appetite for story-driven design, and in what ways do you believe its historical symbolism resonates differently across diverse cultural markets, from Greece to Asia and the Americas?

The Kratistos Wrist Watch answers the growing demand for story-driven design by integrating history directly into its architecture rather than treating it as decoration. Every element, from the lion’s fang lugs to the sculptural case, reflects ideals associated with Macedonian heritage—strength, leadership, vision, and excellence. Its symbolism resonates across cultures because it draws inspiration from Alexander the Great, one of history’s most recognized figures, whose influence extended from Greece to India and beyond. In Greece, the watch reflects cultural heritage and historical continuity, while in Asia and the Americas it speaks to universal themes of ambition, achievement, exploration, and the pursuit of greatness.

The research process behind the Kratistos Wrist Watch spanned museum visits, consultations with historians, archaeologists, and art curators, and attendance at international trade fairs across multiple continents, which is an unusually rigorous scholarly foundation for a wearable product. How did this depth of investigation shape specific design decisions within the Kratistos Wrist Watch, and in what way do you feel this approach to historically grounded design contributes to a broader cultural conversation about preserving and reinterpreting heritage through functional objects?

The extensive research behind the Kratistos Wrist Watch ensured that every design element was rooted in historical authenticity rather than superficial inspiration. The lion fang lugs are inspired by actual lion tooth remains discovered by archaeologists, while the bezel features the decorative motif of Alexander the Great's ceremonial shield, unearthed in Vergina, Greece. The seconds hand takes the form of the Sarissa, the legendary six-meter Macedonian spear that revolutionized ancient warfare and became one of the most formidable weapons of its era. Together, these historically significant elements are seamlessly integrated into a cohesive design that transforms heritage into a contemporary expression of strength, leadership, and excellence. Our goal was not to reproduce history, but to reinterpret it through contemporary watchmaking. By transforming heritage into a functional object worn every day, Kratistos encourages a living connection with the past, showing that cultural legacy can remain relevant, meaningful, and inspiring in the modern world.

The Kratistos Wrist Watch has earned recognition through the A' Watch Design Award, one of the most prestigious international juried design competitions, evaluated annually by a grand jury panel of design professionals, academics, and media figures across dozens of countries. Considering both the creative ambition this recognition reflects and the global audience it now reaches, how do you feel the Kratistos Wrist Watch balances cultural specificity with universal design appeal, and what do you hope this level of international visibility communicates to collectors and the broader watchmaking community?

Receiving the A' Watch Design Award was especially meaningful because it demonstrated that a design deeply rooted in Macedonian history can resonate with an international audience. The Kratistos Wrist Watch balances cultural specificity and universal appeal by translating historical symbols into a contemporary form that speaks to values recognized worldwide—strength, ambition, leadership, and achievement. I hope this recognition shows collectors and the broader watchmaking community that authentic heritage can inspire innovative design, and that history can remain relevant when thoughtfully reinterpreted for the present.

Producing the sculpted titanium lugs of the Kratistos Wrist Watch demanded intricate, multi-stage manufacturing techniques, and you have spoken candidly about the ever-present risk of crossing into kitsch when designing historically inspired objects. Could you walk us through the most demanding moment in the development of the Kratistos Wrist Watch when that boundary felt closest, and how did navigating that creative and technical tension ultimately refine both the aesthetic of the piece and your own philosophy as a designer?

One of the greatest challenges was working with titanium itself—a material that is notoriously difficult to machine due to its hardness, heat sensitivity, and resistance to conventional tooling. Much of the finishing had to be done by hand to preserve precision and surface integrity, making the process exceptionally labor-intensive. Another complex stage was the integration of the sculpted lugs with the case, ensuring structural stability while maintaining visual harmony under stress and movement. Even the custom-made leather strap required careful iteration to achieve balance with the case proportions. Throughout the process, a constant discipline was avoiding aesthetic excess—ensuring that symbolic elements never became exaggerated, but instead remained integrated, functional, and restrained within the overall design language and my design philosophy of balance and symmetry.

The Kratistos Wrist Watch began as a hand-drawn sketch in Athens in 2019 and reached its final form in Biel, Switzerland in February 2025, passing through prototyping in Valenza, Italy and carefully selected production partnerships across multiple countries along the way. Could you take us inside that creative journey and describe how the deeply personal design question of what a watch for a modern Alexander would look like translated, step by step, into the precise, patented physical language of the Kratistos Wrist Watch?

The Kratistos Wrist Watch began in Athens in 2019 with a guiding question: “What if Alexander were alive and asked me to design a watch for him?” This idea led to a long period of research across museums and galleries, studying historical texts, consulting experts, and attending watchmaking trade fairs. It was followed by extensive market research with consultants in Milan, Switzerland, the USA, and China. In Valenza, the first prototype was created in 18K gold, after which different materials were explored, though titanium remained the primary choice for its associations with strength, power, and durability. By the time the project reached Biel in 2025, the design had been distilled into a precise, balanced system where symbolism is embedded through engineering rather than decorative excess. Of course, before production, the brand name and the design were internationally patented.

The Kratistos Wrist Watch introduces a patented lug architecture that is both functionally innovative and symbolically charged, and its strictly limited edition numbering of 1 out of 323 suggests a deliberately curated legacy rather than a mass-market proposition. How do you envision the Kratistos Wrist Watch influencing the direction of your future design work, and what ideas or ambitions are already forming around the next chapter of the design language you have begun to establish with this timepiece?

Kratistos establishes a foundation rather than an endpoint, and its real influence lies in how it reframes the relationship between structure, symbolism, and material honesty.Moving forward, this language opens the door to a broader ecosystem of design exploration. One direction is the use of precious stones not as decorative surface embellishment, but as structural or narrative anchors. Another is the expansion into new materials.Equally important is the development of a family of custom-made straps, each engineered as an extension of the case architecture rather than an accessory. In this way, personalization becomes part of the design language itself.Beyond watchmaking, Kratistos is evolving toward a broader brand ecosystem. The intention is to build a coherent universe where watches, accessories and design objects for men share a unified philosophy of heritage, power, and modern craftsmanship.

The Kratistos Wrist Watch draws on one of history's most enduring figures to articulate a vision of contemporary leadership, craftsmanship, and personal expression, and through the A' Watch Design Award recognition, that vision has now reached an international audience of designers, collectors, and journalists who engage with the A' Design Award's extensive global platforms. Bringing together the historical resonance of the Kratistos Wrist Watch, the conversations it has already sparked, and its potential to inspire a new generation of narrative-driven timepieces, is there anything about the Kratistos Wrist Watch or the journey behind it that you feel has not yet been fully told and that you would like to share with our readers?

What has not been fully told is how much the project is about restraint rather than symbolism. Every element had to earn its place through function, not narrative. Kratistos is ultimately a study in reduction—turning a highly charged idea into a disciplined, wearable system where meaning is embedded in structure, not decoration.

The case back of the Kratistos Wrist Watch features a depiction of Alexander the Great rendered as a separate coin-like element, which is a design choice that feels both intimate and ceremonial, as though the watch carries a private tribute entirely invisible to the outside world. What was the reasoning behind placing this portrait on the reverse of the Kratistos Wrist Watch rather than incorporating it into more visible design elements, and how do you see this concealed detail shaping the emotional relationship between the wearer and the timepiece over years of ownership?

Placing Alexander’s portrait on the case back was a deliberate decision to avoid turning the watch into a souvenir or a piece of folklore. We wanted to prevent the symbolism from becoming literal or overly illustrative on the exterior surface. Instead, the front of the watch carries only subtle layers of meaning, expressed through proportion, structure, and restrained references that can be felt rather than immediately read.The reverse side, however, allows for a more explicit and intimate expression of the narrative. The coin-like portrait becomes a hidden dedication, almost like a personal seal that belongs only to the wearer. This creates a duality: restraint and abstraction on the outside, clarity and recognition on the inside.Over time, this hidden element deepens the emotional bond with the watch. It shifts the experience from passive viewing to personal discovery, reinforcing the idea that Kratistos is not a decorative object, but a layered system of meaning revealed through ownership and time.

For design enthusiasts who study the intersection of jewelry artistry and mechanical watchmaking, the Kratistos Wrist Watch represents a compelling case study in how skills developed through sculptural jewelry, three-dimensional form-making, and the handling of precious materials can be transitioned into the highly regulated world of Swiss mechanical timekeeping. How did your background as a jewelry designer and sculptor fundamentally reshape the design vocabulary of the Kratistos Wrist Watch, and in what ways do you believe a jewelry designer's sensibility brings something to watch design that a more conventional watchmaking education alone might not provide?

My background in jewelry design and sculpture fundamentally shaped Kratistos by treating the watch not only as a timekeeping instrument, but also as a piece of wearable jewelry and contemporary sculpture. In a world where time is already accessible through phones and other devices, the watch must justify its existence through presence, craftsmanship, and emotional value.This perspective allowed me to approach form more freely than a purely technical watchmaking education might permit. Proportions, surface tension, and tactile experience became as important as mechanical precision. The result is a design vocabulary where engineering and jewelry-making are inseparable, and where the watch becomes an object of identity, not just function.Ultimately, Kratistos sits at the intersection of horology and jewelry, where aesthetic intention carries equal weight to mechanical performance.

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