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Interviews met Atlante Srl

Lees de interviews met Atlante Srl: ontdek hun filosofie, creatieve proces en bekroonde werk.

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We hebben meerdere interviews met Atlante Srl.

Ze zijn uitsluitend in het Engels gepubliceerd en worden hieronder in de originele taal weergegeven.

Open de Engelse pagina

Ontwerper van de Dag Interview

8 vragen

I am a young designer with considerable experience in developing food creative packaging

Could you please tell us about your experience as a designer, artist, architect or creator?

I am a young designer with considerable experience in developing food creative packaging

How did you become a designer?

I have always wanted to be a designer all my life and studied for it. Through endless practice and great passion I have become the designer I have always wanted to be.

What are your priorities, technique and style when designing?

I start drawing and then develop on a digital sheet what I have been designing

Which emotions do you feel when designing?

I feel engaged in using my imagination and implementing a clear brief

What particular aspects of your background shaped you as a designer?

My university formation was essential and allowed me to channel my inspiration to great designs on paper

What are your advices to designers who are at the beginning of their career?

Practice as much as you can and always appreciate your work.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Never reach for perfection. It kills creativity.

How do you know if a product or project is well designed? How do you define good design?

When it sends a message as soon as you see it

Ontwerpinterview

Vitto Merkidentiteit · 11 vragen

Getting away from the traditional idea that foreigners have of Italian food. Bringing joy, conviviality and colour to your dining table.

What is the main principle, idea and inspiration behind your design?

Getting away from the traditional idea that foreigners have of Italian food. Bringing joy, conviviality and colour to your dining table.

What are your future plans for this award winning design?

Sales expansion and getting international recognition

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

It was commissioned

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

This is used by the company which commissioned it and for which I am working.

Who is the target customer for his design?

Non Italian people who consume Italian-based products

How did you come up with the name for this design? What does it mean?

Something resounding Italian phonetics and meaning something connected to food

Which design tools did you use when you were working on this project?

Adobe Illustrator

What is the most unique aspect of your design?

Flying elements in a pop look

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

My work colleagues

What are some of the challenges you faced during the design/realization of your concept?

Finding enough colours to make categories distinguishable and developing the right illustrations

How did you decide to submit your design to an international design competition?

I though it was worth it to show the world such innovative design

Ontwerplegenda Interview

26 vragen

I do food packaging, brand design, web design, editorial design and social media communication. I wish I could do more branding and editorial design.

Could you please tell us a bit about your design background and education?

I have always been studying communication and design since high school.

What motivates you to design in general, why did you become a designer?

I am passionate about designing and I want to work as a creative

Did you choose to become a designer, or you were forced to become one?

I chose it

What do you design, what type of designs do you wish to design more of?

I do food packaging, brand design, web design, editorial design and social media communication. I wish I could do more branding and editorial design.

What should young designers do to become a design legend like you?

Always be open to inspiration around you

What distinguishes between a good designer and a great designer?

Personality in your work

What makes a good design a really good design, how do you evaluate good design?

Something which sticks into your mind and stays as one of your sources of inspiration

What would you design and who would you design for if you had the time?

I would love to do museum communication and exhibition communication

What is the dream project you haven't yet had time to realize?

Illustrated books

If you hadn't become a designer, what would you have done?

Pastry chef

What helped you to become a great designer?

Never-ending studying

What were the obstacles you faced before becoming a design master?

University exams and procrastination

What's your next design project, what should we expect from you in future?

More of new food brands

How does design help create a better society?

Design helps people being better

What would you like to see changed in design industry in the coming years?

Designers getting more respect for their output

When you have a new design project, where do you start?

Rsearch and inspiration

What is your life motto as a designer?

It doesn't have to perfect

What is the role of technology when you design?

Very important role

What kind of design software and equipment do you use in your work?

Adobe creative cloud, paper and pen

When you see a new great design or product what comes into your mind?

I wish I had foreseen it and developed it myself first

Who is your ideal design partner? Do you believe in co-design?

It would be ideal to have someone who pushes you to be better

Which people you interacted had the most influence on your design?

University design teacher and a family friend of mine who is an architect

Which books you read had the most effect on your design?

Bruno Monari's collection

What is your favorite color, place, food, season, thing and brand?

Pink, Japan, Pavlova cake, spring, my phone ...

What makes your day great as a designer, how do you motivate yourself?

Attracting positive energy

When you were a little child, was it obvious that you would become a great designer?

Yes totally

Ontwerperinterview

28 vragen

I am working for Atlante s.r.l., an Italian company specialized in the distribution of import/export food & beverage products.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Since I was a child I have always wanted to become a designer.

Can you tell us more about your company / design studio?

I am working for Atlante s.r.l., an Italian company specialized in the distribution of import/export food & beverage products.

What is "design" for you?

Everything. Everywhere you see someone had a design in mind and it's beautiful to intercept it and see beauty and functionality together in a single design.

What kinds of works do you like designing most?

Packagings, brands

What was the first thing you designed for a company?

A catalogue for a furniture project developer

When do you feel the most creative?

At night alone

Which aspects of a design do you focus more during designing?

Design forms

What kind of emotions do you feel when you design?

Depends on what I am working on. Sometimes it's fun, sometimes it's stressful if i don't feel connected to the design I am developing.

What kind of emotions do you feel when your designs are realized?

Satisfaction, especially when it becomes tangible.

What makes a design successful?

Approval of other people

When judging a design as good or bad, which aspects do you consider first?

is it clear enough to transmit a message?

From your point of view, what are the responsibilities of a designer for society and environment?

Sharing good taste in general

How do you think the "design field" is evolving? What is the future of design?

It will always be part of life and developing according to new technologies. But most likely it'll never lose its physical presence and never be wholly digital.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Nature, museums, art

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Playful and fun, engaging and cool

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Italy and yes absolutely. Sometimes I want to keep my cultural heritage in my work and sometimes I want to try and be its antitheisis.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Start from a good brief and let the creative be creative

Can you talk a little about your design process?

Always starting from research. Trying to avoid rush.

What are 5 of your favorite design items at home?

- Alessi's blue boiler

- Flos's parenthesis lamp

- Kit cat klock

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Never procrastinate and let things be imperfect. Looking for perfection is never doable and slows down processes.

From your perspective, what would you say are some positives and negatives of being a designer?

I think it is the most beautiful job ever but clients are definitely the negatives of being a designer

What is your "golden rule" in design?

Be different, but democratic

What skills are most important for a designer?

Listening, critical thinking, curiosity

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Paper sheets, Adobe creative cloud, insipirational books and catalogues taken from fairs, shops, junk journaling

What is the most frequently asked question to you, as a designer?

What is your job about?

What was your most important job experience?

My current experience in Atlante s.r.l.

Who are some of your clients?

My colleagues from other departments working for Large-scale retailers

How can people contact you?

sala@atlantesrl.it

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Gegevensbron

De ontwerpinterviewgegevens die worden getoond op onze ontwerpinterviewpagina met de ontwerper Atlante Srl over het werk Vitto Merkidentiteit komen van het platform Design Interviews, waar toonaangevende ontwerpers, architecten en merken worden geïnterviewd over hun prijswinnende ontwerpen, producten en projecten.