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Dongliang Lu

ChinaDierenverzorging

Interviews met Dongliang Lu

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Ontwerper van de Dag Interview

18 vragen

I have been working in the design industry for more than a decade, focusing on integrated design strategies across furniture, product, branding, interior environments, and manufacturing.

Could you please tell us about your experience as a designer, artist, architect or creator?

I have been working in the design industry for more than a decade, focusing on integrated design strategies across furniture, product, branding, interior environments, and manufacturing. Rather than concentrating on a single design discipline, my career has been built around connecting different aspects of the design process into one coherent system. This multidisciplinary perspective has allowed me to collaborate closely with manufacturers, engineers, marketers, and business leaders while maintaining a strong focus on the end user.

My educational journey has also shaped this integrated approach. I studied at St. Petersburg State University of Industrial Technologies and Design and the Repin Academy of Fine Arts in Russia. Those experiences taught me to balance artistic sensitivity with rational problem-solving, while exposing me to diverse cultural perspectives on design, architecture, and craftsmanship.

Since returning to China, I have worked extensively in the home furnishing industry, where I have led projects ranging from product development and brand identity to exhibition design and spatial experience. Over the years, I have become increasingly interested in how design can connect business strategy with human behavior. This interest ultimately led to projects such as Kaleido Modular Pet Furniture, where product design, manufacturing technology, behavioral research, and emotional experience converge into a unified design solution.

For me, design is never limited to creating beautiful products. It is a process of building meaningful relationships between people, objects, spaces, industries, and increasingly, the animals that share our homes.

How did you become a designer?

My interest in design began long before I understood what design actually was. I was always fascinated by the way objects, spaces, and visual culture could quietly influence people's emotions and everyday experiences. What started as an appreciation for drawing and art gradually evolved into a deeper curiosity about how thoughtful design could improve the way people live.

Choosing to study design was therefore a natural decision rather than a sudden inspiration. As my professional career developed, I became increasingly aware that successful design extends far beyond aesthetics. A product only creates lasting value when it successfully integrates human behavior, manufacturing feasibility, commercial viability, and emotional experience. This realization gradually shifted my role from being simply a product designer to becoming an integrated design strategist.

What continues to motivate me today is the opportunity to solve complex problems that affect everyday life. Whether designing furniture, products, or living environments, I am driven by the belief that thoughtful design should improve relationships—not only between people and products, but also between people, businesses, communities, and the environments they inhabit.

What are your priorities, technique and style when designing?

Every project begins with understanding relationships rather than forms. Before considering appearance, I spend time observing how people interact with products, how they move through spaces, and how different stakeholders influence the design process. I believe that meaningful innovation rarely comes from styling alone; it emerges from understanding behavior.

Three principles consistently guide my work. The first is empathy. Every design decision should begin with a genuine understanding of the people—or in some cases, animals—who will ultimately use the product. The second is integration. I believe products should never be designed in isolation. Manufacturing, branding, sustainability, business strategy, and user experience should all be considered from the earliest stages of development. The third is adaptability. Good design should remain relevant as technologies, lifestyles, and social needs continue to evolve.

My process combines traditional sketching with digital modeling, rapid prototyping, and continuous physical testing. While digital tools allow ideas to evolve efficiently, I still believe that prototypes reveal insights no computer model can fully predict. Observing real interactions often leads to the most valuable design improvements.

In terms of style, I intentionally avoid pursuing a recognizable visual signature. Instead, I hope my work is recognized by the quality of the problems it solves and the experiences it creates. To me, successful design is not about expressing the designer's personality—it is about improving everyday life through thoughtful, integrated, and human-centered innovation.

Which emotions do you feel when designing?

For me, designing is an ongoing process of discovery. The greatest excitement does not come from having an initial idea, but from the moment when scattered observations suddenly connect into a meaningful solution. That moment, when a complex problem becomes clear through design, is what continues to inspire me after many years in the profession.

I particularly enjoy the research and exploration stages of a project. Observing how people interact with products, how families live within their homes, or even how pets naturally behave often reveals opportunities that cannot be found through assumptions alone. These discoveries transform design from a purely creative exercise into a process of understanding life itself.

As a project develops, my emotions also evolve. Curiosity drives the beginning, patience supports the countless iterations in the middle, and satisfaction comes when the final solution feels both simple and inevitable. The most rewarding moment is not when a product is manufactured or receives recognition, but when I see people naturally incorporating it into their everyday lives without needing to think about it.

Design gives me a strong sense of purpose because it allows creativity to create tangible value. Every successful project reminds me that thoughtful design has the power to improve not only products, but also the relationships between people, spaces, and increasingly, the animals that share our homes.

What particular aspects of your background shaped you as a designer?

Looking back, I believe my development as a designer has been shaped as much by experiences outside traditional design practice as by formal education. Studying in Russia exposed me to a culture that deeply values artistic expression, historical context, and craftsmanship, while my subsequent career in China's manufacturing industry taught me the importance of efficiency, collaboration, and practical implementation. Experiencing these two very different environments helped me develop a more balanced perspective on design.

Equally influential has been my work across multiple disciplines. Throughout my career, I have been involved not only in product design, but also in branding, spatial design, exhibition planning, and business strategy. Each discipline has expanded the way I understand design problems, teaching me that successful solutions rarely exist within a single field.

Perhaps the most valuable skills I have developed are observation, communication, and systems thinking. Designers must first become careful listeners before becoming creators. Understanding users, coordinating multidisciplinary teams, and connecting creative ideas with manufacturing realities are all essential parts of the design process.

These experiences have gradually shaped my belief that design is not about creating isolated objects. It is about designing relationships within larger systems, where aesthetics, technology, business, culture, and human behavior all influence one another.

What is your growth path? What are your future plans? What is your dream design project?

My professional journey has gradually evolved from designing individual products to thinking about entire systems. Early in my career, I focused primarily on form, function, and manufacturing. Over time, I became increasingly interested in how design influences business strategy, user behavior, and the broader living environment. Today, I see design as a bridge that connects people, industries, and society through meaningful innovation.

Looking ahead, I hope to continue expanding this interdisciplinary approach by exploring projects that integrate furniture, architecture, technology, sustainability, and human-centered research. I am particularly interested in developing design solutions that respond to emerging lifestyles, including shared living, aging populations, flexible work environments, and the evolving relationship between humans and animals.

Rather than pursuing a specific product category, my long-term ambition is to create design systems that improve everyday life on a broader scale. I hope my work will demonstrate that thoughtful design can generate social value as well as commercial value, and that the two should never be viewed as opposing goals.

If I have a dream project, it is not a single object or building. It is the opportunity to help shape future living environments where design quietly enhances wellbeing, strengthens relationships, and enables people to live more harmoniously with one another and with the world around them. I hope to be remembered not simply for the products I created, but for the positive experiences those designs made possible.

What are your advices to designers who are at the beginning of their career?

One piece of advice I often share with young designers is to avoid becoming overly attached to creating beautiful objects before understanding the problems they are meant to solve. Design is not only about creativity—it is about responsibility. Every successful project begins with careful observation, genuine curiosity, and a willingness to understand people before proposing solutions.

I also encourage young designers to step beyond the boundaries of their own discipline. Learn how products are manufactured, how businesses operate, how users make decisions, and how different cultures influence everyday life. The broader your perspective becomes, the more meaningful your design work will be. Many of the most valuable lessons in my own career came not from the design studio, but from factories, exhibitions, conversations with engineers, and direct interactions with users.

Another important lesson is to remain patient. Good design rarely emerges from the first idea. It develops through continuous questioning, testing, refinement, and sometimes failure. Every iteration is an opportunity to learn something that could not have been discovered otherwise.

Finally, never stop observing. Technology, tools, and trends will continue to evolve, but the ability to notice how people live, behave, and interact with the world will always remain one of a designer's greatest strengths.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

I believe that successful designers share one important habit: they remain learners throughout their careers. Experience is valuable, but it should never become a reason to stop questioning assumptions. Every project presents a new context, and every user brings different expectations. Remaining open to learning is essential for meaningful innovation.

Another principle I consider important is to think beyond individual disciplines. Today's design challenges are increasingly complex and interconnected. Designers who understand technology, sustainability, manufacturing, business strategy, and human behavior are often able to create solutions with greater long-term impact than those who focus only on form or aesthetics.

I also encourage fellow designers to embrace collaboration. Great projects are rarely created by one person alone. Engineers, manufacturers, clients, marketers, researchers, and users all contribute valuable knowledge that strengthens the final outcome. Listening carefully is often as important as designing well.

Most importantly, remember that design is ultimately about improving people's lives. Awards, publications, and recognition are meaningful milestones, but they should never become the destination. They are evidence of good work—not the reason for creating it. The true measure of success is whether a design continues to generate value long after it leaves the designer's studio.

What is your day to day look like?

No two days are exactly the same, which is one of the things I enjoy most about my profession. My work often moves between strategic planning, design development, communication with manufacturers, reviewing prototypes, and discussing ideas with colleagues. This constant transition between creative thinking and practical implementation keeps every project engaging.

I usually begin my day by reviewing ongoing projects and identifying the decisions that will have the greatest impact rather than simply responding to immediate tasks. Before opening design software, I prefer to spend time thinking, sketching, or revisiting observations collected during previous research. I have found that many good solutions emerge from quiet reflection before detailed execution begins.

Throughout the day, I also make time to stay informed about developments in design, architecture, materials, manufacturing technologies, and changing lifestyles. Inspiration often comes from outside the design industry, so I enjoy reading about business innovation, cultural trends, and emerging technologies that may influence how people live in the future.

Perhaps the most satisfying part of an ordinary working day is witnessing an idea become progressively more tangible—from a conversation, to a sketch, to a prototype, and eventually to a product that improves someone's everyday experience. That continuous transformation is what keeps me excited about design after all these years.

How do you keep up with latest design trends? To what extent do design trends matter?

I pay attention to design trends, but I try to understand the reasons behind them rather than simply following their visual expressions. Trends often reflect broader changes in technology, culture, lifestyles, and social values. By studying these underlying shifts, I can identify which changes are temporary and which may have a lasting impact on the way people live.

My inspiration rarely comes from a single source. I regularly explore developments in architecture, industrial design, business innovation, material science, manufacturing technologies, and behavioral research. I also believe that observing everyday life is one of the most valuable forms of design research. Small changes in how people work, communicate, travel, or interact with their homes often reveal opportunities long before they become visible as market trends.

Rather than designing products that belong to a particular season, I hope to create solutions that remain meaningful over time. Timelessness does not mean resisting change; it means designing around enduring human needs while remaining adaptable to future lifestyles. In that sense, trends are useful references, but they should never become the primary objective. Good design should outlast trends by responding to deeper human values rather than temporary aesthetics.

How do you know if a product or project is well designed? How do you define good design?

For me, good design is not defined by appearance alone, nor by technological complexity. A well-designed product creates clarity where complexity once existed. It solves real problems in a way that feels natural, intuitive, and almost inevitable, allowing people to focus on their experiences rather than the product itself.

When evaluating a design, I usually consider three questions. First, does it genuinely improve the user's experience? Second, can it be realistically manufactured, maintained, and sustained over time? Third, does it create lasting value beyond its immediate function—whether emotional, cultural, environmental, or social? When all three dimensions work together, a design has the potential to remain relevant long after its introduction.

One common misunderstanding is to assume that innovation must always appear visually dramatic. In reality, many of the most meaningful innovations are subtle. They quietly simplify daily life, strengthen relationships, or remove unnecessary complexity without demanding attention.

Ultimately, I believe good design succeeds when people stop noticing the design itself and simply enjoy using it. At that point, the product has become a natural extension of everyday life rather than an object competing for attention.

How do you decide if your design is ready?

I do not believe a design is ever absolutely perfect. Every project could continue to evolve as technologies, materials, and user expectations change. The challenge for every designer is knowing when further refinement no longer creates meaningful improvement but instead delays real-world impact.

For me, a design is ready when every major decision can be clearly justified rather than merely defended. At that stage, the concept, functionality, manufacturing process, user experience, and business objectives all support one another without unnecessary compromise. The design feels coherent because every element has a purpose.

Equally important is validation through real use. Prototypes, testing, observation, and feedback often reveal details that cannot be predicted during the design process. I consider these interactions an essential part of design rather than a final verification step. Users complete the design by showing us how it performs in everyday life.

Even after a product enters the market, I continue observing how people interact with it. Commercial success or design awards are certainly encouraging, but they are not the final measure of quality. The greatest confirmation comes when a product continues to serve people naturally over many years, adapting to their lives while remaining relevant, useful, and meaningful.

What is your biggest design work?

Among the projects I have developed, Kaleido Modular Pet Furniture holds a particularly meaningful place in my career. While it is recognized as a modular furniture system for pets, I have always regarded it as something much broader. It represents my attempt to rethink how contemporary homes can better accommodate the emotional relationship between humans and animals through integrated design.

What makes this project especially important to me is not simply its final appearance or the international recognition it has received, but the journey behind its development. The project required balancing behavioral research, industrial manufacturing, architectural thinking, user experience, commercial feasibility, and emotional value within a single design system. Every decision—from the modular proportions to the circulation paths, material selection, and production strategy—was guided by the same question: how can design improve everyday coexistence?

Developing Kaleido also changed the way I think about design itself. It reinforced my belief that successful products should not be viewed as isolated objects but as parts of larger living systems. Good design influences behavior, relationships, and the experience of space over time.

Although I continue to explore many different areas of design, I see Kaleido as an important milestone because it brought together everything I had learned throughout my career: artistic thinking, industrial methodology, manufacturing knowledge, and a deep respect for the people—and animals—who ultimately live with the products we create. More importantly, it strengthened my confidence that design can quietly improve everyday life in ways that are both practical and deeply human.

Who is your favourite designer?

Rather than identifying a single favorite designer, I have always been inspired by individuals whose work reflects clarity of thought, integrity, and lasting influence. Dieter Rams is someone I deeply admire for demonstrating that simplicity is not the absence of complexity but the result of careful decision-making. His principles continue to remind designers that restraint often creates stronger and more enduring solutions.

I also appreciate the work of Naoto Fukasawa, whose philosophy of designing around unconscious human behavior has greatly influenced the way I observe everyday life. His ability to transform subtle behavioral insights into intuitive products reinforces my own belief that good design often becomes almost invisible because it fits so naturally into people's routines.

Beyond individual designers, I have perhaps been influenced most by the different cultural environments in which I have studied and worked. Together, these influences have encouraged me to pursue a design approach that values observation over assumptions, systems over isolated objects, and long-term human experience over short-term visual impact.

Would you tell us a bit about your lifestyle and culture?

I believe that culture is one of the most powerful sources of creativity because it shapes the way we understand people, relationships, and everyday life. Having studied in Russia and built my professional career in China, I have experienced two very different cultural perspectives, both of which continue to influence my work.

Traveling, visiting museums and exhibitions, exploring local architecture, and simply watching how people interact with public spaces often provide ideas that later evolve into design concepts.

I enjoy maintaining a lifestyle that encourages continuous learning. Reading across subjects such as business, psychology, technology, history, and material innovation allows me to connect seemingly unrelated ideas in unexpected ways. I believe the future of design belongs to those who are curious beyond the boundaries of their own discipline.

Ultimately, design is not separate from life—it is one way of understanding life. The more deeply we observe the world around us, the more meaningful the solutions we create become. That belief continues to guide both my professional work and my everyday life.

Would you tell us more about your work culture and business philosophy?

I believe the best design is created through collaboration built on mutual respect, openness, and a shared commitment to solving meaningful problems. Whether I am working with manufacturers, engineers, marketers, researchers, or clients, I value honest communication and the willingness to explore ideas from different perspectives. Design is rarely the result of one individual's talent alone; it is the outcome of many people working toward a common vision.

My business philosophy is rooted in long-term value rather than short-term success. I look for partners who care about quality, innovation, responsibility, and continuous improvement. A successful collaboration is not measured only by the completion of a project, but by whether trust has been established and whether everyone involved has grown through the process.

As a design leader, one of my responsibilities is to create an environment where creativity and practicality can coexist. I encourage open discussion, careful observation, and evidence-based decision-making, while also allowing room for experimentation and unexpected discoveries. The strongest ideas often emerge when different disciplines challenge one another in constructive ways.

Above all, I believe that designers should remain humble. Our role is not to impose personal preferences, but to understand people, connect different fields of knowledge, and transform complexity into solutions that genuinely improve everyday life.

What are your philanthropic contributions to society as a designer, artist and architect?

I believe that every designer has a responsibility to contribute something meaningful beyond the products they create. While commercial projects are an important part of professional practice, design also has the potential to improve education, encourage cultural exchange, support communities, and inspire future generations of designers.

Throughout my career, I have tried to share knowledge through design exhibitions, international competitions, academic exchanges, and professional dialogue. I believe these activities create opportunities not only to present completed work, but also to exchange ideas, learn from different cultures, and encourage broader conversations about the role of design in society. I have also found great value in mentoring, sharing experiences, and supporting younger designers whenever possible, because the future of our profession depends on continuous learning and mutual encouragement.

Looking ahead, I hope to become increasingly involved in projects that address broader social challenges through design. Whether improving living environments, supporting sustainable manufacturing, or exploring more inclusive ways of designing for diverse communities—including the growing relationship between humans and animals—I believe design should always seek to create positive and lasting impact.

For me, the greatest contribution a designer can make is not simply creating beautiful objects, but helping build a more thoughtful, compassionate, and connected society through the power of good design.

What positive experiences you had when you attend the A' Design Award?

Receiving the Golden A' Design Award has been both an honor and an important milestone in my professional journey. Beyond the recognition itself, the award has given me the opportunity to present my work to an international audience and to engage with designers, architects, and creative professionals from around the world. It reaffirmed my belief that thoughtful design can communicate across cultures when it addresses universal human needs and shared experiences.

I believe design awards play three important roles. First, they encourage designers to challenge themselves by evaluating their work against international standards. Second, they create valuable opportunities for global visibility, professional dialogue, and cross-cultural exchange. Third, they inspire continuous growth by motivating designers to refine their thinking, expand their perspectives, and pursue even higher levels of design quality.

Being selected as Designer of the Day is especially meaningful because it recognizes not only a single project, but also the ideas, values, and long-term commitment behind my work. It offers an opportunity to reflect on my journey while sharing experiences that may encourage others to explore design with curiosity, responsibility, and optimism.

I hope this recognition marks not a destination, but the beginning of a new chapter. My ambition is to continue creating integrated design solutions that strengthen the relationships between people, products, spaces, businesses, and the natural world. If my work can inspire others to think more deeply about how design shapes everyday life, then I believe I have achieved something truly worthwhile.

Ontwerpinterview

Kaleido Primaire functie: Modulair huisdiermeubilair · 20 vragen

The design is based on the idea of integrating pet activity into contemporary living environments. Inspired by the evolving relationship between humans and pets, it rethinks furniture as a shared spatial system rather…

What is the main principle, idea and inspiration behind your design?

The design is based on the idea of integrating pet activity into contemporary living environments. Inspired by the evolving relationship between humans and pets, it rethinks furniture as a shared spatial system rather than isolated objects, enabling interaction, coexistence, and continuity within the home.

What has been your main focus in designing this work? Especially what did you want to achieve?

The main focus was to transform pet furniture from independent products into an integrated spatial solution. The goal was to create a modular system that improves space efficiency, enhances interaction, and allows both humans and pets to share a unified living environment.

What are your future plans for this award winning design?

Future plans include expanding distribution channels and exploring partnerships for broader commercialization.

How long did it take you to design this particular concept?

The concept evolved over approximately eighteen months, including research, prototyping, testing, and refinement before reaching a production-ready stage.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

This design originated from independent exploration rather than a commissioned project. It was driven by observations of how pets interact with domestic spaces and the lack of integrated solutions in the current market.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

The design has been mass-produced and implemented using a smart manufacturing system. Future plans include expanding distribution channels and exploring partnerships for broader commercialization.

What made you design this particular type of work?

The increasing role of pets within households and the limitations of existing pet products motivated this work. It reflects a shift toward designing for shared living systems rather than single-purpose objects.

Where there any other designs and/or designers that helped the influence the design of your work?

The project was not directly influenced by specific designers but was informed by broader developments in modular design, spatial systems, and contemporary furniture practices.

Who is the target customer for his design?

The target users are urban households with pets, particularly those who value design quality, spatial organization, and integrated living environments.

What sets this design apart from other similar or resembling concepts?

Unlike conventional pet furniture, this design functions as a spatial system rather than an isolated object. Its modular structure allows continuous reconfiguration, integrating pet movement into architectural space while maintaining visual and functional coherence.

How did you come up with the name for this design? What does it mean?

The name reflects the core concept of modularity and shared living. It emphasizes flexibility, adaptability, and the integration of human and pet environments into a unified system.

Which design tools did you use when you were working on this project?

The project involved a combination of digital modeling tools, CAD systems, and CNC-based production processes, supported by physical prototyping and iterative testing.

What is the most unique aspect of your design?

The most unique aspect is the transformation of furniture into a spatial framework that supports both human and pet activities, allowing dynamic interaction within a unified environment.

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

I collaborated with designer Bin Guo on this project, while also working closely with manufacturing specialists and engineers in areas including CNC machining, material selection, and structural optimization.

What is the role of technology in this particular design?

Technology plays a key role in enabling precision manufacturing and modular consistency. CNC machining ensures accuracy, repeatability, and scalability across different configurations.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

The design is informed by observational research on pet behavior, spatial usage, and user interaction. It also considers material performance and production feasibility through iterative testing.

What are some of the challenges you faced during the design/realization of your concept?

Key challenges included balancing structural stability with modular flexibility, ensuring ease of assembly, and achieving consistency across different configurations while maintaining aesthetic clarity.

How did you decide to submit your design to an international design competition?

The project was submitted to share its design approach with a broader international audience and to evaluate its relevance within a global design context.

What did you learn or how did you improve yourself during the designing of this work?

The process reinforced the importance of system thinking in design and improved the ability to integrate creativity with manufacturing and real-world constraints.

Any other things you would like to cover that have not been covered in these questions?

This project reflects a broader exploration of how design can respond to changing lifestyles. It demonstrates how modular systems can support adaptability, sustainability, and new forms of shared living.

Ontwerperinterview

36 vragen

I studied at the Repin Academy of Arts and Saint Petersburg State University of Industrial Technology and Design, where I developed both artistic foundations and design thinking.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I studied at the Repin Academy of Arts and Saint Petersburg State University of Industrial Technology and Design, where I developed both artistic foundations and design thinking. My background combines fine arts, spatial awareness, and industrial design methodology. I have always been interested in the relationship between creativity and real-world application. Over time, I realized that design could connect artistic expression with business, manufacturing, and daily life, which led me to pursue design as a long-term career.

Can you tell us more about your company / design studio?

I currently serve as Design Director at Jiangsu Yiyuan Home Furnishings Manufacturing Co., Ltd., a custom home furnishing enterprise with more than 30 years of industry experience. Founded in Beijing in 1992, the company is now headquartered in Pizhou, Jiangsu Province.

What is "design" for you?

For me, design is a process of creating relationships between people, objects, space, and experience. It is not only about aesthetics, but also about solving problems, organizing systems, and improving the quality of everyday life.

What kinds of works do you like designing most?

I especially enjoy designing projects that integrate multiple disciplines, such as furniture systems, spatial experiences, and modular living solutions. I am interested in works that combine functionality, emotional connection, and sustainable thinking.

What is your most favorite design, could you please tell more about it?

One of my favorite projects is the modular human-pet living system. The project explores how pets and humans can share living environments more harmoniously through modular structures and integrated spatial systems. It reflects my interest in adaptability, coexistence, and contemporary lifestyles.

What was the first thing you designed for a company?

One of my earliest professional projects involved custom home furniture and showroom systems for manufacturing-oriented home furnishing companies. These projects helped me understand the relationship between design, production, branding, and market strategy.

What is your favorite material / platform / technology?

I enjoy working with wood materials, especially plywood, because of their structural flexibility and warmth. I am also interested in CNC manufacturing technologies, which allow precision, modularity, and scalable customization.

When do you feel the most creative?

I often feel most creative during observation and research, especially when studying how people interact with space, products, and everyday environments. Traveling, exhibitions, and cross-cultural experiences also inspire new ideas.

Which aspects of a design do you focus more during designing?

I focus strongly on system logic, user experience, spatial relationships, and long-term adaptability. I believe good design should balance function, aesthetics, production feasibility, and emotional value.

What kind of emotions do you feel when you design?

Designing gives me a sense of exploration and curiosity. It is a process of continuously discovering new relationships and possibilities between people, materials, and environments.

What kind of emotions do you feel when your designs are realized?

When a design becomes reality, I feel both satisfaction and responsibility. It is rewarding to see an idea move from concept into actual use and interaction within people’s lives.

What makes a design successful?

A successful design creates meaningful value for users while remaining functional, sustainable, and emotionally engaging. It should also respond effectively to real social or spatial needs.

When judging a design as good or bad, which aspects do you consider first?

I first consider whether the design has clear logic and whether it solves a real problem. After that, I look at how effectively aesthetics, function, and experience are integrated.

From your point of view, what are the responsibilities of a designer for society and environment?

Designers have a responsibility to create solutions that improve quality of life while reducing unnecessary waste and environmental impact. Design should contribute to more sustainable and balanced living environments.

How do you think the "design field" is evolving? What is the future of design?

Design is becoming increasingly interdisciplinary. The future of design will involve greater integration between technology, sustainability, manufacturing, and human-centered systems. Designers will need to think beyond individual products and toward adaptable ecosystems.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

One of my recent exhibitions was in Girona, Spain, I hope to continue participating in international exhibitions that encourage cross-cultural dialogue through design.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

My inspiration often comes from observing everyday behavior, spatial relationships, and cultural interaction. Architecture, art, manufacturing systems, and urban living environments are all important sources of inspiration for my work.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

My design style combines modular thinking, spatial integration, and contemporary minimalism. I am interested in systems that can evolve and adapt over time. My approach focuses on balancing artistic expression with practical implementation.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Living between different cultural environments has strongly influenced my perspective on design. Chinese cultural heritage, especially its emphasis on balance and spatial harmony, continues to shape my work. At the same time, globalization creates opportunities for broader cross-cultural collaboration.

How do you work with companies?

I usually work closely with companies from the early strategy phase through implementation. This includes concept development, system planning, product integration, and spatial presentation.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies should see designers not only as visual creators, but also as strategic partners. A good designer should understand users, systems, production, and long-term brand development in addition to aesthetics.

Can you talk a little about your design process?

My design process usually begins with observation and research, followed by concept development, system analysis, prototyping, testing, and refinement. I often move back and forth between digital modeling and physical experimentation.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Young designers should remain curious and continue learning across disciplines. It is important to build both creative thinking and practical understanding. Long-term growth often comes from persistence and observation rather than short-term trends.

From your perspective, what would you say are some positives and negatives of being a designer?

One positive aspect is the ability to transform ideas into meaningful experiences. One challenge is balancing creativity with technical, commercial, and practical limitations.

What is your "golden rule" in design?

Design should create meaningful relationships between people, space, and everyday life.

What skills are most important for a designer?

Observation, communication, system thinking, adaptability, and problem-solving are among the most important skills for designers today.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

I use digital modeling software, CAD systems, rendering tools, sketching methods, and physical prototyping. Books on architecture, industrial design, and art history are also important references in my creative process.

Designing can sometimes be a really time consuming task, how do you manage your time?

I usually divide projects into research, concept, development, and refinement stages. Clear structure and prioritization help maintain both creativity and efficiency.

What is the most frequently asked question to you, as a designer?

People often ask how to balance artistic ideas with commercial realities. I believe the key is to create design solutions that are both expressive and practical.

What was your most important job experience?

Working within manufacturing-oriented custom home enterprises significantly shaped my understanding of how design connects with production, management, and real market conditions.

Who are some of your clients?

My work has involved collaborations with custom home furnishing brands, manufacturing enterprises, and projects related to spatial systems and furniture design.

What type of design work do you enjoy the most and why?

I most enjoy system-based and cross-disciplinary projects because they allow design to create broader connections between users, products, and environments.

What are your future plans? What is next for you?

I plan to continue exploring modular living systems, cross-disciplinary design, and sustainable spatial solutions while expanding international collaborations and exhibitions.

Do you work as a team, or do you develop your designs yourself?

I work both independently and collaboratively, depending on the scale of the project. Many projects involve cooperation with engineers, manufacturers, and technical specialists.

How can people contact you?

People can contact me through professional design platforms, exhibitions, and official communication channels related to my projects and collaborations.

Any other things you would like to cover that have not been covered in these questions?

I believe design is ultimately about creating meaningful connections between people and their environments. Through cross-disciplinary exploration, I hope to continue developing design solutions that are adaptable, sustainable, and relevant to evolving contemporary lifestyles.

Groot Interview

Kaleido Primaire functie: Modulair huisdiermeubilair · 10 vragen

The circular openings became one of the defining elements of Kaleido Modular Pet Furniture because they emerged directly from observing how cats and small companion animals naturally move through domestic environments.

The circular openings in Kaleido Modular Pet Furniture are a remarkably thoughtful spatial detail that simultaneously enables natural pet movement and preserves visual connection between animals and their owners throughout the home, and we would love to hear you walk us through how this specific feature was developed and what it ultimately reveals about your broader philosophy of designing for emotional coexistence between humans and animals.

The circular openings became one of the defining elements of Kaleido Modular Pet Furniture because they emerged directly from observing how cats and small companion animals naturally move through domestic environments. During early behavioral studies, I noticed that pets rarely travel in straight lines. Instead, they prefer routes that allow them to remain visually connected to their owners while maintaining a sense of safety and autonomy.The circular passageways were developed as more than simple access points. Their dimensions were refined through multiple prototypes to support smooth movement, encourage exploration, and create moments of interaction between pets and humans. Unlike enclosed pet furniture that isolates animals from household activities, the openings allow pets to observe their surroundings and maintain continuous visual contact with family members.From a broader design perspective, this feature reflects my belief that pet-oriented products should not separate animal life from human life. The goal was to create furniture that supports emotional coexistence rather than physical segregation. The openings become small architectural windows that connect different spatial levels, allowing movement, curiosity, and companionship to occur naturally. In this sense, Kaleido is not only a furniture system but also a framework for strengthening the everyday relationship between humans and their pets.

Urban living spaces continue to contract while the emotional bond between humans and pets continues to deepen, and in this context, how does Kaleido Modular Pet Furniture address what many interior designers and architects have long struggled with, namely the genuine integration of pet life into contemporary domestic environments without visual or functional compromise to either human comfort or animal wellbeing?

As urban living spaces become increasingly compact, many pet products remain treated as temporary accessories that are added to interiors after the home has already been designed. This often creates visual clutter, inefficient use of space, and a separation between human and pet activities.Kaleido Modular Pet Furniture was conceived as an integrated living system rather than a standalone pet product. The design transforms walls, corners, and underutilized areas into multifunctional spaces that serve both people and animals. By combining climbing, resting, feeding, and circulation functions within a modular framework, the system minimizes the need for multiple independent pet products occupying valuable floor space.Equally important was the desire to preserve architectural harmony. The modular components use a restrained visual language and carefully proportioned forms that complement contemporary interiors instead of competing with them. This allows pet infrastructure to become part of the home's design rather than an afterthought.Ultimately, the project addresses a growing cultural shift in which pets are increasingly regarded as family members. Instead of asking homeowners to choose between aesthetic quality and pet wellbeing, Kaleido demonstrates that both can coexist through thoughtful spatial design.

The use of BS 1088 certified marine grade birch plywood combined with invisible connectors in Kaleido Modular Pet Furniture represents a compelling marriage of precision manufacturing and user-friendly assembly, and we are curious about how the decision to employ a CNC automated production line with batch size one customization capabilities fundamentally transformed the way Kaleido Modular Pet Furniture is able to respond to the diverse spatial needs of individual households.

The adoption of CNC automated manufacturing fundamentally changed the way Kaleido could respond to diverse living environments. Traditional furniture production often relies on standardized dimensions that limit adaptability, yet pet ownership introduces highly individualized spatial requirements influenced by architecture, household layout, and animal behavior.By utilizing CNC production together with batch-size-one customization capabilities, we were able to maintain industrial precision while allowing greater flexibility in configuration and scale. This approach enabled modules to be adjusted according to wall dimensions, room proportions, and specific user needs without sacrificing manufacturing efficiency.The use of BS1088-certified marine-grade birch plywood further supported this strategy. Its dimensional stability and structural consistency allowed components to maintain accuracy during machining while ensuring long-term durability under daily use. Invisible connectors reinforced the architectural appearance of the system by eliminating unnecessary visual interruptions.The result is a product that bridges customization and mass production. Rather than forcing households to adapt to furniture, the furniture can adapt to the household, creating a more personalized and sustainable relationship between people, pets, and living space.

Receiving the Golden A' Design Award, one of the most prestigious international design recognitions, in the Pet Care, Toys, Supplies and Products for Animals Design category is a remarkable achievement, and we wonder what you believe this recognition of Kaleido Modular Pet Furniture says about the evolving expectations of both the design community and consumers when it comes to furniture that truly serves humans and animals as equal inhabitants of a shared domestic space.

Receiving the Golden A' Design Award was deeply meaningful because it reflects a broader shift occurring within both the design industry and consumer culture. For many years, pet products were primarily evaluated according to utility, affordability, or novelty. Today, there is increasing recognition that pets occupy an important social and emotional role within the family, and design must respond accordingly.I believe the award acknowledges the growing expectation that furniture should address the needs of all inhabitants of a home rather than exclusively serving humans. Consumers are increasingly seeking products that support wellbeing, emotional connection, and spatial efficiency while maintaining strong aesthetic standards.For the design community, this recognition signals an expansion of what constitutes meaningful design innovation. The future of residential design will involve a more holistic understanding of shared living environments where humans and animals coexist as active participants in everyday life.Kaleido represents this evolution by combining architecture, furniture design, behavioral research, and manufacturing technology into a unified system. The award suggests that design excellence today is measured not only by appearance and function but also by the quality of relationships a design helps foster.

The development journey of Kaleido Modular Pet Furniture spanned from its Beijing launch in early 2021 through eighteen months of factory collaboration, trade fair debuts in Hangzhou and Shenzhen, patent certifications, and eventual commercial availability, and we would love for you to share a specific moment during that process when a structural challenge, a usability observation, or an unexpected behavioral insight from a pet fundamentally reshaped the direction that Kaleido Modular Pet Furniture was taking.

One particularly influential moment occurred during prototype testing when we observed that several cats consistently paused inside transitional spaces rather than simply moving through them. Initially, we had designed the modules primarily as circulation pathways connecting different functional zones. However, the animals treated these intermediate areas as destinations in themselves.This observation challenged our original assumptions and led us to reconsider the relationship between movement and comfort. We began introducing larger resting surfaces, improved sightlines, and more opportunities for observation within the circulation network. The system gradually evolved from a collection of connected modules into a layered environment that accommodated exploration, surveillance, rest, and social interaction simultaneously.This insight highlighted an important principle: pets do not experience space according to the same functional logic that designers often impose. Their behavior revealed that transitional areas can possess emotional value and spatial meaning. By adapting the design in response to these observations, Kaleido became more aligned with natural animal behavior and ultimately more successful as a shared living environment.

The behavioral observation methodology behind Kaleido Modular Pet Furniture, in which pet movement patterns and domestic usage scenarios were studied to inform iterative spatial prototyping, is a genuinely fascinating design research approach, and we are eager to understand how observing the ways pets naturally seek proximity, movement, and connection with their owners actually translated into the specific modular configurations and proportions that define Kaleido Modular Pet Furniture in its final form.

The design process behind Kaleido began with a simple observation: pets constantly negotiate between independence and companionship. Rather than remaining in a single location, they move throughout the home seeking elevated viewpoints, protected resting areas, and opportunities to remain close to their owners without direct interaction.To better understand these patterns, we studied daily movement behaviors across different household environments and documented how pets transitioned between activities such as resting, observing, climbing, feeding, and social engagement. We found that animals preferred routes that offered both visibility and choice, allowing them to move freely while maintaining awareness of household activity.These findings directly influenced the modular structure of Kaleido. The proportions of each module were carefully developed to support natural movement sequences rather than isolated functions. Resting platforms were positioned adjacent to circulation routes, while openings and visual corridors were integrated to encourage exploration without creating feelings of confinement.The final design can therefore be understood as a spatial translation of observed behavior. Instead of imposing predetermined patterns of use, the system provides a flexible framework that accommodates the diverse ways pets naturally inhabit domestic space. This research-driven approach allowed the project to become more intuitive, adaptable, and emotionally responsive for both animals and their owners.

As human-pet cohabitation continues to influence interior design, product development, and even urban planning on a global scale, how do you envision Kaleido Modular Pet Furniture evolving to accommodate new living typologies, whether in smaller micro-apartments, multi-pet households, or markets outside of China where domestic spatial cultures, architectural proportions, and pet keeping traditions differ significantly from those that originally inspired the project?

I believe the future of human-pet living will become increasingly diverse, requiring furniture systems that can adapt to changing spatial conditions, family structures, and cultural expectations. While Kaleido was initially developed within the context of contemporary urban housing in China, the underlying design principles are highly universal: flexibility, adaptability, and shared living.In micro-apartments, future versions of the system could place greater emphasis on vertical utilization and multifunctional integration, transforming walls into active living infrastructure for both people and pets. For multi-pet households, expanded modular networks could support different behavioral needs while reducing competition for territory and resources.Internationally, adaptation will require sensitivity to regional architectural characteristics and cultural attitudes toward pet ownership. Homes in Europe, North America, and other markets often differ significantly in ceiling heights, room proportions, circulation patterns, and lifestyle habits. Modular design provides an ideal foundation for responding to these variations without changing the core design philosophy.Looking ahead, I envision Kaleido evolving into a broader platform that integrates furniture, architecture, and smart technology. The goal is to create living environments that continuously adapt to the needs of both humans and animals, supporting healthier, more connected forms of coexistence in an increasingly urbanized world.

Kaleido Modular Pet Furniture brings together your background in integrated design strategy, your artistic and technical education in Russia, and your extensive commercial experience in the home furnishing industry, and reflecting on the full arc of this project, what do you feel Kaleido Modular Pet Furniture represents most meaningfully in terms of your personal design identity, and what do you hope this work ultimately contributes to the broader global conversation about how we design the homes we share with animals?

Kaleido represents a meaningful convergence of many experiences that have shaped my professional journey. My education in Russia provided a strong foundation in artistic thinking, spatial composition, and cultural observation, while my career in the home furnishing industry exposed me to the realities of manufacturing, user behavior, and commercial implementation. This project allowed those different perspectives to come together within a single design challenge.Throughout my career, I have been interested in how design can bridge the gap between emotional needs and practical requirements. Kaleido embodies this belief by addressing not only functional problems but also the invisible relationships that define everyday life. The project explores how furniture can become a mediator between humans, animals, and the spaces they share.On a personal level, the project reflects my commitment to integrated design strategy, where products are not viewed as isolated objects but as components within broader social and spatial systems. Every design decision, from behavioral research to manufacturing methodology, was guided by the desire to create meaningful experiences rather than simply new forms.Ultimately, I hope Kaleido contributes to a global conversation about inclusivity in residential design. As pets increasingly become recognized as family members, designers have an opportunity to rethink domestic environments in ways that are more compassionate, adaptable, and responsive to all forms of life that inhabit them.

The tool-free assembly and flat-pack structure of Kaleido Modular Pet Furniture appear to be deliberate choices that go well beyond logistical convenience, effectively positioning the human owner as an active participant in continuously reconfiguring the living environment alongside their pet, and we are particularly curious about how you interpret this participatory dimension and in what ways it changes the ongoing relationship between owner, pet, and domestic space over the lifespan of the product.

The tool-free assembly and flat-pack structure were never intended solely as logistical solutions. From the beginning, I viewed them as opportunities to encourage active participation by the user in shaping the living environment. Traditional furniture is often fixed and static, while the needs of both pets and households continuously evolve over time.By allowing modules to be assembled, rearranged, expanded, and reconfigured without specialized tools, Kaleido transforms owners from passive consumers into active collaborators. The furniture becomes a dynamic system that can respond to changes in pet behavior, household layout, family growth, or evolving lifestyle preferences.This participatory dimension creates a unique relationship between owner, pet, and space. Owners observe how their pets interact with different configurations and can modify the environment accordingly. Pets, in turn, influence future spatial decisions through their behavior and preferences. The design therefore supports an ongoing dialogue rather than a one-time purchase.I find this aspect particularly meaningful because it reflects a broader shift in contemporary design. Products should not merely serve users; they should empower users to shape experiences. In this sense, Kaleido functions as a living platform that evolves through interaction, observation, and shared adaptation over many years of use.

For design enthusiasts who closely study how material choices carry both structural and expressive meaning, the selection of void-free moisture-resistant marine grade plywood with Baltic birch veneers for Kaleido Modular Pet Furniture seems to speak as much to aesthetic integrity and tactile warmth as it does to technical performance, and we would love to hear about the process of arriving at these specific material decisions and how the physical qualities of the chosen materials contribute to the way Kaleido Modular Pet Furniture is experienced as a shared living object within the home.

Material selection played a critical role in defining both the performance and emotional character of Kaleido. During development, we sought a material capable of meeting demanding structural requirements while also creating a warm and welcoming presence within the home. BS1088-certified marine-grade birch plywood emerged as the ideal solution because of its exceptional stability, durability, and refined visual quality.From a technical perspective, its void-free construction and moisture-resistant properties provide long-term reliability under daily use. The material performs consistently during CNC machining, allowing components to achieve the precision necessary for modular assembly and seamless integration with invisible connectors.Equally important were its sensory qualities. The natural Baltic birch veneer introduces warmth, texture, and authenticity that help the furniture blend harmoniously into contemporary interiors. Unlike many pet products that emphasize utility at the expense of aesthetics, Kaleido was designed to feel like a genuine piece of furniture that belongs within the home.I believe materials communicate values. By selecting a material that combines longevity, craftsmanship, and visual integrity, we sought to create an object that owners would appreciate as part of their living environment while simultaneously providing a safe and comfortable habitat for their pets. The material therefore contributes not only to function but also to the emotional experience of shared living.

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