Ontwerper van de Dag Interview
17 vragen
I’ve been working as a visual storyteller for over a decade, focusing on photography and filmmaking. My practice has developed through self-learning, experimentation, and real-world projects.
Could you please tell us about your experience as a designer, artist, architect or creator?
I’ve been working as a visual storyteller for over a decade, focusing on photography and filmmaking. My practice has developed through self-learning, experimentation, and real-world projects. I’ve worked with direct private clientele as well as collaborated with international organizations such as Sony, UNDP, World Bank, and regional brands across tourism, hospitality, and creative industries, both in the Maldives and abroad.
How did you become a designer?
I didn’t start with a fixed path into design/art; it grew from an early interest in art, photography, and storytelling. I was always drawn to observing people, light, and moments. Over time, I realized photography and filmmaking were my way of expressing what I see and feel. It developed naturally through practice, curiosity, and lived experience rather than formal training.
What are your priorities, technique and style when designing?
First of all, the work has to be strong and compelling. I need to enjoy what I’m doing and fully immerse myself in the process, often reaching a flow state.
In documentary work, I focus on storytelling, authenticity, and capturing real moments as they naturally unfold, working with minimal direction. I let situations unfold and build the narrative from what is actually happening. I shape the tone based on the character, environment, and emotions present in that moment, which guides decisions around lighting, colour tones, pacing, and editing.
Which emotions do you feel when designing?
The most exciting part is the process itself, discovering the story as it unfolds. It can feel both calming and intense, especially when I am fully immersed in capturing real moments. I often feel a rush of energy during certain moments, and I take small breaks to reset and acknowledge those small wins and discoveries.
Whether it’s starting with an idea, scouting locations, finding the right voice, or going through editing, colour grading, and sound design; each layer brings me closer to the final vision, and that process really excites me.
What particular aspects of your background shaped you as a designer?
Living in the Maldives shaped the way I observe light, movement, weather, and the relationship between people and the ocean. Being around water-related environments, including diving and observing underwater life, as well as traveling between islands and spending time with different communities, taught me patience, adaptability, and how to observe moments more carefully. Music also strongly influences my filmmaking process, I often build pacing, emotion, transitions, and the overall feeling of a film around sound and rhythm.
I also enjoy spending time with different people and communities. Whether young or old, or from creative fields like music, art, or film, I learn a lot from these interactions and how different people see and approach life.
What is your growth path? What are your future plans? What is your dream design project?
I want to continue expanding internationally while staying rooted in meaningful storytelling. I’m also building a teaching platform to share knowledge and educate others, while developing larger documentary and cinematic projects focused on culture, environment, and human stories.
What are your advices to designers who are at the beginning of their career?
Stay curious and create with what you have. Don’t wait for perfect conditions. Observe more than you consume, and allow yourself to fail and learn quickly. Your perspective matters more than trends.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Focus on authenticity over perfection and keep things simple. Avoid overcomplicating ideas, and let clarity and emotion lead the work.
Stay curious and keep making work consistently, even when it feels uncertain. The more you create, the more questions you get, and that leads to even deeper exploration. That continuous cycle of questioning and finding answers is, for me, the real beauty of the process.
What is your day to day look like?
My days vary depending on projects. I might be filming on location, editing, or planning shoots. Outside of work, I spend time skating, being in the ocean, meeting friends, or sharing creative ideas over coffee. I also spend time learning music and playing instruments at home.
How do you keep up with latest design trends? To what extent do design trends matter?
useful when they genuinely serve the project or help communicate with contemporary audiences. At the same time, I try to create work that feels timeless and emotionally grounded, even within a constantly changing creative landscape.
Social media and meeting creatives who work in different fields, designers, artists, musicians, filmmakers are some of the ways I naturally stay connected to what’s evolving creatively and culturally.
How do you know if a product or project is well designed? How do you define good design?
For me, good design is simple, intentional, and emotionally clear. If it communicates its message without explanation and creates a feeling or memory, then it works.
How do you decide if your design is ready?
Sometimes a design never feels completely finished, but at some point you have to draw a line and trust that it has fulfilled its intention. I usually stop when additional changes no longer improve the emotional or storytelling impact of the work. I also try not to make it too perfect, because I believe a certain level of imperfection and rawness is what keeps it honest and alive.
What is your biggest design work?
It’s not one single work, but the ongoing Two Thousand Isles project, which explores and documents Maldivian island life, culture, and changing environments through storytelling. Tide and Tradition is one part of this larger body of work, focusing specifically on traditional pole-and-line fishing. Together, these projects represent my most meaningful work, as they combine lived experience, observation, and long-term storytelling across different aspects of island life.
Would you tell us a bit about your lifestyle and culture?
My lifestyle is closely connected to art, music, the ocean, travel, and storytelling. Being from the Maldives strongly shapes my perspective, especially the relationship between people, nature, and sustainability. Music and movement are part of my creative process. I also believe your environment and the creative people you surround yourself with directly shape your voice and the way you see and tell stories.
Would you tell us more about your work culture and business philosophy?
I usually work as a one-woman creative practice, developing concepts and executing them independently from start to finish. When I collaborate or bring others in, I value punctuality, willingness to learn, and openness to new ideas. I like working with people who have a childlike mindset, where no idea is immediately dismissed. I always prioritize what is best for the project over personal preference, and I remain open to collaboration depending on the nature of the work.
What are your philanthropic contributions to society as a designer, artist and architect?
I believe the Two Thousand Isles project is a form of cultural contribution, documenting and sharing stories of the Maldives beyond luxury resorts and everyday news coverage. It highlights the lived reality of island life and helps preserve narratives that are often overlooked. I have also contributed through community-focused work, including participating in Sony’s Alpha campaign, aimed at encouraging and empowering more women in photography and visual storytelling.
What positive experiences you had when you attend the A' Design Award?
Participating in design awards and competitions offers global exposure, constructive feedback, and the opportunity to connect with many talented creators around the world. It helps broaden perspective, strengthen how I present my work, and push projects beyond their original context. For me, it also contributes to growth by challenging how I communicate and articulate my practice.
Design competitions are important because they create a shared platform where diverse voices can be seen and exchanged, encouraging learning and evolution in the field. Being selected as Designer of the Day is a meaningful recognition of the work and value, and I hope people get to hear my story, find some value in it, and feel inspired in their own way.