SberBank Online Mobilbankapplikasjon av SberBank Online Design Team

Designet SberBank Online Mobilbankapplikasjon av SberBank Online Design Team er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Mobilteknologi-, Applikasjons- og Programvaredesign.

SølvMobil· 2021

SberBank Online Mobilbankapplikasjon

av SberBank Online Design Team

Klient: Sberbank

Vinner av A' Design Award i Sølv i kategorien Mobil

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Designet

Om SberBank Online Mobilbankapplikasjon

SberBank Online er en mobilbankapplikasjon utviklet for en stor russisk bank. Nesten alle bankens produkter er tilgjengelige på nett gjennom applikasjonen. Tradisjonelle banktjenester kombineres med livsstilsfunksjoner som chatter, historier og en katalog. Fargerike postkort og klistremerker kan legges til pengeoverføringer for å gjøre dem mer personlige. Når en transaksjon tar lang tid, vises en animert skjerm i stedet for en tom innlastingsside. Hoved- og velkomstskjermene personaliseres etter beliggenhet og tid på døgnet.

Anerkjennelsen

Om A' Design Award i Sølv

SberBank Online Mobilbankapplikasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. SberBank Online Mobilbankapplikasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. SberBank Online Mobilbankapplikasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensjoner og Emballasje: Above iOS 10.0 / Above Android 10.0
Stikkord: Digital Banking, Personalization, Emotional Design, app.
Produksjonsteknologi: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Designutfordring: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Forskning: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspirasjon: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Prosjektvarighet: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Driftsflyt: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.