Listening to Transparency Visuell identitet for utstilling by Xulei Li

Bronse Grafikk · 2020

Listening to Transparency Visuell identitet for utstilling

by Xulei Li

A' Design Award i Bronse 2020 in Grafikk
Estimated Number of Design Views: 25,957
Verification code 82F418A440 · Verify this award

View at A' Design Award Press Release

Colors

About Listening to Transparency Visuell identitet for utstilling

Listening to Transparency er den visuelle identiteten for en utstilling av lydkunst som presenterte 44 lyd- og visuelle verk. Designet er basert på sirkulære bølger som representerer lydkilder. Bølgene varierer i vinkel, krumning og farge. Titlene er silketrykt på gjennomsiktig PVC i et gradert punktraster, mens bølgene er trykt på bomullspapir med Risograph-teknologi. De to lagene smelter sammen til ett bilde, og når man vender den trykte siden, kommer bølgene til syne. Det transparente uttrykket reflekterer materialene som er brukt i kunstverkene, og lydens flyktige natur.

About the A' Design Award i Bronse

Listening to Transparency Visuell identitet for utstilling er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Listening to Transparency Visuell identitet for utstilling forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Listening to Transparency Visuell identitet for utstilling tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Press Kit

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.