Caster Fjernkontroll av Mariana Couto and Tiago Correia

Designet Caster Fjernkontroll av Mariana Couto and Tiago Correia er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Design av Digitale og Elektroniske Enheter.

JernForbrukerelektronikk· 2020

Caster Fjernkontroll

av Mariana Couto and Tiago Correia

Klient: Telefonica

Vinner av A' Design Award i Jern i kategorien Forbrukerelektronikk

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Designet

Om Caster Fjernkontroll

Caster fjernkontroll ble designet for bruk med Telefonicas Movistar og TV-tjeneste. Viktige kontrollelementer er det sentralt ordnede navigasjonsområdet og det nøye plasserte symbolet for den integrerte stemmekommandofunksjonen som lar brukeren samhandle med Aura virtuell assistent. På baksiden av fjernkontrollen gir et mykt belegg ekstra komfort og et passende grep som muliggjør spesielt sikker håndtering. På grunn av den innebygde lyssensoren lyser de mest brukte knappene på fjernkontrollen når enheten håndteres i et svakt opplyst rom.

Anerkjennelsen

Om A' Design Award i Jern

Caster Fjernkontroll er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Caster Fjernkontroll forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Caster Fjernkontroll respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensjoner og Emballasje: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Stikkord: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Produksjonsteknologi: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Designutfordring: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Forskning: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspirasjon: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Prosjektvarighet: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Driftsflyt: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patenter: Copyrights belong to Tech4home Ltd 2019
Teammedlemmer: Mariana Couto
Tiago Correia
Bildekreditering: All images created by João Santos (Chief Design Officer at Tech4home)