Pizzamax Merkevareidentitet by Salvita Bingelyte

Pizzamax Merkevareidentitet by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign Competition Category.

BronseGrafikk· 2020

Pizzamax Merkevareidentitet

by Salvita Bingelyte

Client: Salvita Design

A' Design Award i Bronse Winner in Grafikk Category

13,056

Verified Award Winner

Verify Award Status for #102715

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizzamax Merkevareidentitet

Pizzamax er en merkevareidentitet for en liten pizzarestaurantkjede i Litauen. Den tidligere identiteten blandet flere grafiske stiler og ga kundene liten følelse av merkevaren. Redesignet bruker en forenklet logo med rødt, svart og hvitt, farger knyttet til klassisk italiensk pizza. Ordene pizza og max er plassert på forskjellige sider av visittkortene og pizzaeskene. Bokstavene M og X har buede ender som antyder bakere som bærer pizzaer med strake armer. Identiteten er brukt på visittkort, brevpapir, pizzaesker og klær.

The Recognition

About the A' Design Award i Bronse

Pizzamax Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Pizzamax Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Pizzamax Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens