Typotect Merkevareidentitet av Seulah Choi

Designet Typotect Merkevareidentitet av Seulah Choi er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

BronseGrafikk· 2020

Typotect Merkevareidentitet

av Seulah Choi

Klient: Seulah Choi

Vinner av A' Design Award i Bronse i kategorien Grafikk

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Designet

Om Typotect Merkevareidentitet

Typotect er en merkevareidentitet designet for et moderne kunstmuseum dedikert til verkene til Piet Zwart, en pioner innen modernismen. Navnet kombinerer ordene typografi og arkitekt, som gjenspeiler de to feltene Piet Zwart arbeidet innenfor. Identiteten fortolker på nytt tre kjennetegn som finnes i designene hans: tre primærfarger, tynne lineære elementer og flate former arrangert innenfor åpne rom. En tynn rød linje vises øverst på hver applikasjon, mens blått og gult fyller de flate formene. Identiteten er trykkbasert og anvendes på plakater, navnekort, billetter og veggklistremerker.

Anerkjennelsen

Om A' Design Award i Bronse

Typotect Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Typotect Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Typotect Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensjoner og Emballasje: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Stikkord: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Produksjonsteknologi: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Designutfordring: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Forskning: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspirasjon: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Prosjektvarighet: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Driftsflyt: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.