Jern Forbrukerelektronikk · 2020
Pure Minimalistisk Telefon
by Mudita
- A' Design Award i Jern 2020 in Forbrukerelektronikk
- CLIENT: Mudita
- Estimated Number of Design Views: 28,736
- Verification code 7EB43EC531 · Verify this award
Colors
About Pure Minimalistisk Telefon
Designet er en minimalistisk premium mobiltelefon som tar sikte på å forbedre livskvaliteten i dagens verden. Den er designet for å redusere distraksjoner, og gi brukerne muligheten til å nyte livet offline. Med en ultralow SAR-verdi og en E Ink-skjerm, er det en ideell løsning for folk som bruker teknologi og samtidig tar vare på helsen sin.
About the A' Design Award i Jern
Pure Minimalistisk Telefon er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Pure Minimalistisk Telefon forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Pure Minimalistisk Telefon respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- Mudita Pure is a minimalist premium mobile phone that aims to improve the quality of
life in today's world. With an ultralow Specific Absorption Rate head value of 0.08
W/kg and an E Ink display, it is an ideal solution for people who use technology and at
the same time take care of their health. Additionally, through the lack of a web browser,
applications, games and access to social media sites-Mudita Pure,is designed to
reduce distractions, giving users the ability to enjoy life offline. - Dimensions & Packaging
- Phone body dimensions: 58,82 mm x 14,00 mm x 139,72 mm
Phone dimensions including keypad and buttons: 59,57 mm x 14,81 mm x 139,85 mm
Phone Weight: Approx 120gr
Wireless electronic telecommunications device, especially a mobile phone, consisting of a transceiver, display, keyboard, antenna for operation in GSM 2G 800/900/1800/1900 MHz radio bands, characterized by the fact that the antenna is mounted in the antenna socket inside casing, wherein the antenna socket from the rear of the casing is made in the form of a cut-out, the vertical walls of which are spatially formed, preferably along a wavy serrated line. - Tags
- mobile phone, minimalist, wellbeing, mindfulness, offline, nature, mudita, pure, digital detox
- Production Technology
- We are going to use 3 technologies for production. IMD provided by Nissha for front part. Material PC
Injection of transparent PC, painting and engraving on the keyboard.
Injection of transparent PC and masterbatch (with special graining in the form) for body, lid, buttons and SIM tray.
All tooling is being produced locally in Poland with only one exception tool for front part by Nissha is produced in China. Production and assembly will be made also locally in Poland. - Design Challenge
- Creating a phone which is as neutral as a stone was one of the challenges.
Our patented antenna requires quite a lot of space, we want to provide a long-lasting battery so it was also challenging to find a good balance between technical aspects to make it work properly and final ergonomy to make it comfortable in grip.
We use of sustainable materials for casing.
We are developing own OS for E ink device
People like the idea but need to slowly, step by step adapt to the changes. - Research
- Research that led to the creation of the Mudita Pure phone.
Founder experience and ideas. Own observation. Contact with experts. Gathering resources from fields as EMF, mindfulness, digital addictions. Competition observation Designers conduct in depth interviews and tests with potential users based on Design Thinking methodologies to gather insight or test our ideas and prototypes. Kickstarter campaign as a proof of interest and possibility to talk with actual potential users. - Inspiration
- Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time. We decided to build Mudita Pure to deliver: A premium feature phone, which we couldn't find in the current market. A device that helps you enhance your offline time and look after your wellbeing. An ultralow SAR, patented antenna, if you want to minimise your mobile radiation exposure.
- Project Duration
- The project started in 2017 in Warsaw, Poland and is planned to be completed with the phone's premiere in autumn 2020.
- Operation Flow
- Mudita Pure is a minimalist mobile phone with ultralow SAR patented antenna. You can make and receive calls, send and receive text messages, listen to the music. It has no internet browser. Mudita Pure, is designed to reduce distractions, giving users the ability to enjoy life offline.
- Patents
- Product own an Industrial Design patent for shape with community number N° 007534375-0001
Product own patent for unique, ultralow SAR antenna build in-house : patent US 9,900,411 B2, EU 3185352 - Image Credits
- Images (Mudita): Martyna Piaściak, Dominik Korolczuk
Video Credits:
Script:Grzech Luft,Urszula Bieniecka, Irek Bednorz
Director/cinematographer: Irek Bednorz
Production Manager:Klaudia Borucka
DoP:Dawid Gut, Irek Bednorz
Production Design:Mateusz Płóciennik
Actor:Marcin Dobski,Gawagai Studio
1stAC:Mariusz Hejna
Sound:Radek Zova Łabuś,Radlab Audio
Light:Ireneusz Chojnacki
MUA:Meg Chmielowiec
Stage Hand:Michał Kreft
Editor: Irek Bednorz
Motion Design:Michał Zachaś
Color:Oskar Pospolitak
